BEYOND THE INVERTED PYRAMID

ACCURACY

Accuracy of information is necessary for decision making.

Journalism’s essence is the discipline of verification.

BALANCE

FAIRNESS

CLARITY

Rabbit turns turtle

PH Rabbit turns

turtle

OBJECTIVITY

Lead is like a miniskirt on a pretty woman –long enough to cover the subject, but short enough to be interesting,

The Mass Communication

students of Colegio De Dagupan

attended the 7th Annual

Conference of Journalism and

Mass Communication students of

the Philippines held in Quezon

City on August 4.

Nasungkit ni Stephanie Romero,

ABMC-II ang ika-pitong pwesto sa

Kapisanan ng mga Broadkaster ng

Pilipinas (KBP) Accreditation Exam sa

Bonuan Binloc, Dagupan City noong

ika-29 ng Nobyembre.

CONVENTIONAL LEAD

WHO LEAD

“President Noynoy Aquino has

officially approved the budget

allocated for the victims of the

typhoon Pablo in the different

provinces of Mindanao.”

WHAT LEAD

“Super typhoon Pablo hit

the Philippines on Saturday

morning leaving damages

amounting to P7.5 billion

and killing 152 in the

different provinces in

Mindanao.

WHERE LEAD

“Lingayen, Pangasinan

has finally hosted the

Palarong Pambansa

2012 which officially

started last April 2 after

years of waiting.”

WHEN LEAD

“Tomorrow, March 15 is the

last day for filing individual tax

returns.”

WHY LEAD

“To stop the illegal production and

selling of pirated DVDs and VCDs

in the City of Makati, City Mayor

Raul Binay strengthened the Anti-

Piracy Bill by releasing the

ordinance that will punish even

those who buy such materials last

week.”

HOW LEAD

“Staging a 48-hour walk

out beginning today,

nearly 100 employees of

GMA Network demanded

that government stop

dictating how they cover

the news.

UNCONVENTIONAL LEAD

QUESTION LEAD

Will RH Law really

solve the problem

of most Filipino

women?

QUOTATION LEAD

“Kayo ang boss ko.” This was the

statement emphasized by newly-

elected President Benigno Aquino

III in his Inaugural speech

yesterday in Quirino Grandstand.

CONTRAST LEAD

Four years ago, she was just

a plain housewife. Today,

Corazon Aquino is the

President of the Philippines,

the most powerful woman in

the country.

PUNCH LEAD

Those who are buying pirated

DVDs and VCDs will be brought to

jail.

This was the original objective of

the ordinance soon to be

implemented by the authority in

order to fight off piracy next

month.

STACCATO LEAD

Wrecked cars. 56 dead

people. And a backhoe

meant to bury and hide all of

them. These welcomed the

members of the police and

the media yesterday morning

in a remote area in

Maguindanao.

EPIGRAM LEADCrime does not pay. But

employees from the Mangaldan

Municipal Hall learned this only

when they were arrested by the

police for allegedly stealing the

people’s money to pursue their

own interests.

DIRECT ADDRESS LEAD

Stop buying pirated DVDs!

The new ordinance approved

and released by the city

government last week shall

penalized not only those who

sell pirated DVDS and VCDs

but also those who buy them.

PICTURE LEAD

Clutching her baby girl, Mrs.

Lourdes Arquiza could not

control her tears when she

heard that her husband

Capt. Oscar Arquiza, was

sentenced yesterday to die

by lethal injection.