beyond the shelf - the power of intelligent packaging

43
beyond the shelf The power of intelligent packaging #smartpkg Dan Shust Chief Technology Officer Resource/Ammirati

Upload: resourceammirati

Post on 15-Jul-2015

769 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Beyond the Shelf - The Power of Intelligent Packaging

beyond the shelf The power of intelligent packaging

#smartpkg

!!

Dan Shust Chief Technology Officer

Resource/Ammirati

Page 2: Beyond the Shelf - The Power of Intelligent Packaging
Page 3: Beyond the Shelf - The Power of Intelligent Packaging

What makes for great packaging?

Page 4: Beyond the Shelf - The Power of Intelligent Packaging

It can protect.

Page 5: Beyond the Shelf - The Power of Intelligent Packaging

It can clearly communicate its contents.

Page 6: Beyond the Shelf - The Power of Intelligent Packaging

Or just give you a hint to its contents.

Page 7: Beyond the Shelf - The Power of Intelligent Packaging

Or just give you a hint to its contents.

Page 8: Beyond the Shelf - The Power of Intelligent Packaging

It can just be fun.

Page 9: Beyond the Shelf - The Power of Intelligent Packaging

Even with all the great packaging out there, we still have a problem.

Page 10: Beyond the Shelf - The Power of Intelligent Packaging

70% of consumers think retailers could do more

to make traditional shopping better.

eMarketer

70%

Page 11: Beyond the Shelf - The Power of Intelligent Packaging

Even when consumers plan which category they

will buy from, 28% decide which brand to

buy in-store.

Global Shopper Study, "Shopper Decisions Made In-Store" (SDMIS)

28%

Page 12: Beyond the Shelf - The Power of Intelligent Packaging

A brand’s impact increases by 30% if

packaging design engages one additional sense.

Faraday Centre for Retail Excellence

30%

Page 13: Beyond the Shelf - The Power of Intelligent Packaging

…and by 70% if three senses are integrated.

Faraday Centre for Retail Excellence

70%

Page 14: Beyond the Shelf - The Power of Intelligent Packaging

“The point is to make it easier and more convenient for customers to browse and shop, so technologies have to be

intuitive and straightforward.”

useful is the new cool

MIKE MCNAMARA Tesco - Chief Information Officer

Page 15: Beyond the Shelf - The Power of Intelligent Packaging

WEBSITE APP LAYER“PHYGITAL”?

Page 16: Beyond the Shelf - The Power of Intelligent Packaging

Let’s look at where we have been…

Page 17: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Walmart Virtual Toy Store/Pattex Packaging

Page 18: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Muscle Milk - Shaq Bottle

Video: https://www.youtube.com/watch?v=tl2MV8AtvQg

Page 19: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Häagen-Dazs - Concerto

Video: https://www.youtube.com/watch?v=vYJWifof8vY

Page 20: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

20LEGO - Digital Box Kiosk

Page 21: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Heinz Ketchup - Recipe Book

Video: https://www.youtube.com/watch?v=GbplSdh0lGU

Page 22: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

22Yupik - AR Packaging

Page 23: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Yupik - AR Packaging

Video: https://vimeo.com/89242250

Page 24: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Amazon Mobile App

Page 25: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Amazon Fire Phone w/ Firefly Button

Page 26: Beyond the Shelf - The Power of Intelligent Packaging

So…what’s next?

Page 27: Beyond the Shelf - The Power of Intelligent Packaging

“Phygital” layers powered by context. !

TIME LOCATION WEATHER GENDER

PURCHASES OPEN GRAPH

ETC.

Page 28: Beyond the Shelf - The Power of Intelligent Packaging

product package

demographics

location

weather

time & date

current events

Likes, interests

past purchase history

loyalty

contextual filtersbrand desires & consumer needs appropriate

intelligent packaging experience

possible responses

nutrition & dietary info

commerce & offers

localization

UGC

instructions

entertainment

cross-sells

social sharing

support

image recognitionsmartphone

smartwatch

HoloLens

etc.

Page 29: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

IBM - Shopping App Prototype

Page 30: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Next Glass

Page 31: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Godiva - Conceptual

Salty Carmel 97% chance you’ll love it!

Page 32: Beyond the Shelf - The Power of Intelligent Packaging

........................................................................................................................................................................................................................................................................

Godiva - Conceptual

Peanut Butter Truffle

97% chance you’ll love it!

Page 33: Beyond the Shelf - The Power of Intelligent Packaging

Coffee-mate - Conceptual

Page 34: Beyond the Shelf - The Power of Intelligent Packaging

CAN I GRILL IT?

Kingsford Charcoal - Conceptual

Page 35: Beyond the Shelf - The Power of Intelligent Packaging

Nestlé - Very Best Baking Prototype

Page 36: Beyond the Shelf - The Power of Intelligent Packaging

Burton Snowboards - Conceptual

Page 37: Beyond the Shelf - The Power of Intelligent Packaging

Homage - The Story Behind the Shirt Prototype

Page 38: Beyond the Shelf - The Power of Intelligent Packaging

Magic Leap/Microsoft HoloLensMicrosoft HoloLens/Magic Leap

Page 39: Beyond the Shelf - The Power of Intelligent Packaging

OK…let’s wrap it up!

Page 40: Beyond the Shelf - The Power of Intelligent Packaging

DELIVER REAL-TIME BRAND GUIDANCE

Consumers demand instant brand guidance in the form of descriptions, reviews and demonstrations. Technologies, like image recognition and augmented reality, make it possible for brands to deliver richer and more in-depth brand information and experiences. 1.

Page 41: Beyond the Shelf - The Power of Intelligent Packaging

ENHANCE THE EXPERIENCE WITH CONTEXT Context is the key to delivering a personalized experience. Those who factor in a consumer’s location, time of day, or even the weather, and tailor the message or experience accordingly will reap the benefits. 2.

Page 42: Beyond the Shelf - The Power of Intelligent Packaging

CONNECT BRAND TOUCHPOINTS SEAMLESSLY !Deliver one core message and seamless brand experience across all channels to maximize spend, consolidate brand identity and deliver a consistent customer experience. 3.

Page 43: Beyond the Shelf - The Power of Intelligent Packaging

For more information about Intelligent Packaging or to discuss a project please contact:

Dan Shust [email protected] Twitter: @getshust Web: resourceammirati.com

Thanks! Questions?