beyond thebeyond the yum factor: marketing the health ... · marketing the health benefits of...
TRANSCRIPT
Beyond the YUM Factor:Beyond the YUM Factor: Marketing the Health Benefits
of Fruits and VegetablesPresented by:
Lisa Graves, MS, RDExtension SpecialistExtension Specialist
Foods and Nutrition DepartmentPurdue University
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University
Objectivesj• Offer basic marketing tips related to
h lth b fit f f it d t blhealth benefits of fruits and vegetables• Share resources for producers to
market fruits and vegetables • Provide resources for producers to p
share with consumers
Purdue University is an Equal Opportunity/Equal Access institution.
Why do we eat what we eat?Why do we eat what we eat?
Purdue University is an Equal Opportunity/Equal Access institution.
Why do we eat what we eat?y• 2,967 adults responded to surveys to
examine taste, nutrition, cost, convenience, & weight control on personal dietary patterns
• Responses about usual and recent consumption and a food diary
• Results: #1- TASTE, #2 – COST• Application: promote nutritious foods as
being tasty and inexpensive
Purdue University is an Equal Opportunity/Equal Access institution.
J Am Diet Assoc. 1998:98:1118-1126
Maybe it is all about the YUM factor?
Purdue University is an Equal Opportunity/Equal Access institution.
Don’t Overlook the Health Benefits
“Diets rich in fruits and vegetables may d h i k f freduce the risk of some types of cancer
and other chronic diseases.”
Purdue University is an Equal Opportunity/Equal Access institution.
Dietary Guidelinesy• On average, Americans of all ages consume
too few vegetables fruits high fiber wholetoo few vegetables, fruits, high-fiber whole grains, low-fat milk and milk products, and seafood and they eat too much addedseafood and they eat too much added sugars, solid fats, refined grains, and sodium.– Dietary Guidelines Advisory Committee Report, y y
2010 (http://www.cnpp.usda.gov/DGAs2010-DGACReport.htm)
Purdue University is an Equal Opportunity/Equal Access institution.
1 of the 4 Major Findingsj g
• Shift food intake patterns to a more plant-based diet that emphasizes vegetables, cooked dry beans and peas, fruits, whole grains, nuts, and seeds.
Purdue University is an Equal Opportunity/Equal Access institution.
Marketingg• Know your product• Know your consumers• Form partnershipsp p• Know your avenues for marketing• Utilize resources• Utilize resources
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Product• How it’s grown• Know how to cook with it or serve it with
other foods– www.fruitsandveggiesmorematters.org
(Do have to be licensed to use their logo.)
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Product• Use the growing season to your
d tadvantage– www.harvestofthemonth.com
Look for the monthly elements– http://www.in.gov/isda/2741.htm
Savor the season
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Product• Know the nutritional information
– www.FDA.govNutrition information for raw fruits and vegetables
• Know how to save it for later– www.ces.purdue.edu
Go to Education Store to access free downloadable sheets on storing and preserving fruits and vegetablesfruits and vegetables
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Consumers• Provide them with accurate and reliable
i f tiinformation– Consider the source– FDA has rules about using health claims
• http://www.fda.gov/Food/LabelingNutrition/LabelCl i /d f lt htClaims/default.htm
– How much research has been doneC t t FDA– Contact FDA
Purdue University is an Equal Opportunity/Equal Access institution.
Resources for Consumers• Purdue Extension
– 1-888-EXT-INFO• USDA’s Food and Nutrition Information
Center– http://fnic.nal.usda.govp g
consumer corner for fruits and vegetables
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Resources for Consumers• MyPyramid
– www.MyPyramid.gov• Inside the Pyramid• Health benefits• Menu planner• Food galleries• Food galleries
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Form Partnershipsp• Farm-to-School
– http://www.fns.usda.gov/cnd/f2s/default.htm• Work with school food service directors• Fresh Fruit and Vegetable Program• Local farmers’ markets• Local farmers markets
– http://www.in.gov/isda/2342.htmOth d• Other producers
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Avenues for MarketingMarketing
• Website• Brochures• Business cards• Social networking• Blogs• Blogs
Purdue University is an Equal Opportunity/Equal Access institution.
Know Your Avenues for MarketingMarketing
• Produce for Better Health– www.fruitsandveggiesmorematters.org
Go to “Community” tabPromote an event or activityFree to anyone and don’t have to be a donor
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Utilize Resources• F&V Resource Guide
– http://www.doe.in.gov/food/fresh_fruit/resource_guide.pdf
Purdue University is an Equal Opportunity/Equal Access institution.
Purdue University is an Equal Opportunity/Equal Access institution.
Further Questions
Lisa GravesLisa [email protected]
765-494-2828
Purdue University is an Equal Opportunity/Equal Access institution.