beyond uber: how the platform business model connects the world
TRANSCRIPT
“Software alone is a commodity. There is nothing stopping anyone from copying the feature set, making it better, cheaper and faster.”
FRED WILSON, FOUNDER OF USV
a multi-sided business model focused on creating value by facilitating transactions between two or more interdependent groups (usually consumers and producers).
PLATFORM: (n)
OTHER USES OF ”PLATFORM”
COMPUTING PLATFORMS
PRODUCT FAMILY PLATFORMS
INDUSTRY PLATFORMS PLATFORM AS A SERVICE
Linear Business• Sells a product or service to a
consumer• Owns one side of the transaction• Products have inherent value
“I derive value from my use of a product.”
Platform Businesses• Facilitates a transaction between
multiple parties• Owns infrastructure that
facilitates the transaction• Platforms add network value
“I derive value from other people’s use of the platform.”
PLATFORMS TOTAL % PLATFORMS
United States 35 79 44.3%
China 17 21 80.9%
India 8 9 88.8%
UNICORN ($1BN+) STARTUPS
PLATFORM LINEAR
Average Valuation $4.51B $2.49B
Average Funding $46,240M $21,962M
Total Funding $642.22M $406.07M
% of Valuation / Funding 14.23% 16.34%
UNICORN ($1BN+) STARTUPS
Source: CB Insights, Crunchbase, Applico, August 2015
IDENTIFYING PLATFORM OPPORTUNITIES
Reduce high transaction costs or remove gatekeepers ZocDoc
Underserved groups that need each other GrubHub
Potential Complements iOS
Latent supply Airbnb
Large, fragmented supply Rubicon
C H E C K O U T
MODERN MONOPOLIESMay, 2016 (Macmillan)http://amzn.to/1PpXgGz
Applico:http://www.applicoinc.com