BEYOND UI DESIGN

TABLE OF CONTENTS

The Basics (UI vs UX) Who Helps Who?

Going Beyond Design Localization

THE BASICS : UI vs UX

Definitions & Examples Limitations (Culture)

UI:us-er in-ter-face

The interaction between humans and machines, actually the visual interaction between man and machine (not design)

UX:us-er ex-pe-rience

The usability of anything and its side effects (physically, emotionally and even spiritually)

vs.

UI:us-er in-ter-face

UX:us-er ex-pe-ri-ence

Putting it together…

simplicityThe ultimate form of sophistication – Leonardo da Vinci

why?

LimitationsOur culture tends to control us and

make us do…weird things..plus we don’t listen culture?

WHO HELPS WHO?

The Process The Showcase & Proof

UX > UI

Before you run you must walk, and even before then we conceptualize.

CASE IN POINTThe brief is to design a mobile app that will

allow users to select products.

?what are we really designing

The Mobile OR The HandThe user interface will be a result of working out the best experience of..?

GOING BEYOND DESIGN

Inventions that changed the world Some of the greats – da Vinci & Jobs

FullStack (Strategy, Operations & Technology)

INVENTIONS & THEIR MEANS

Inventions that changed the world Their common traits

(….open discussion….)

WHEN DESIGNING/CONCEPTUALIZING

Always think of your product/service/element inside of at least its next 3 environments

A chair > Near a bed/window > In a room > Near the stairs > In a house

UI/UX LOCALIZED

Understanding the term “technology” How it has affected us

Where can we improve (Banking/Advertising)

BANKINGThe much awaited MPESA API

(Policy, process, design & development)

ADVERTISINGBridging the gap between print and digital

QR Codes Targeted marketing “Measurable’s”

..CHEERS..Questions?