beyond wordpress - how to launch a website in one day
TRANSCRIPT
H O W T O L A U N C H A W E B S I T E I N O N E D AY
B E Y O N D W O R D P R E S S
C H A R L O T T E H A N @ S U N S I R E N
D I G I TA L A N A LY S T @ S A P 1 0 + Y E A R S I N M A R K E T I N G
7 + Y E A R S I N S I L I C O N VA L L E Y
W E B A N A LY T I C S S O C I A L M E D I A I N T E L L I G E N C E
D I G I TA L C H A N N E L O P T I M I Z AT I O N S E O / S E M
C O N T E N T S T R AT E G Y C O N T E N T M A R K E T I N G
W H AT W I L L W E C O V E R T O D AY
• Common Website Needs
• Intro to Jimdo, Wix, Weebly, Squarespace
• Side-by-Side Comparison Chart
• Real Life Examples
• Resources for Free Stock Photos
Q : D O Y O U H AT E W O R D P R E S S ?
• Absolutely not! Wordpress is one of the most popular and flexible website builders. Best for scaling.
• However, to really take advantage of Wordpress, you need to know how to code.
• Or, you’d have to hire developers/designers to build/update the site for you.
Ask yourself before starting:
Why do you want a website?
C O M M O N W E B S I T E N E E D S
• Personal online business card / resume
• Photographer / Designer portfolio
• Blog
• Ecommerce, online store
• Business
Easy and Robust
The Other Website Builders:
Jimdo, Wix, Weebly and Squarespace
T E M P L A T E E X A M P L E S O F
See more: http://www.jimdo.com/templates/#/
✓ E-commerce tools: tracking inventory, preset email responses to customers, coupon codes
✓ No obligation free trials
✓ Full control of SEO options (in Pro or Business version)
✓ Multi-language site building; German interface
✓ Mobile editor available
• Slightly outdated design templates
• Not drag and drop (though not difficult)
• Not the best e-commerce store for US sellers (only cash and PayPal), no credit card gateway (except for Jimdo Business - Stripe)
• No option to export site (makes leaving difficult)
B E S T F O R G E R M A N E C O M M E R C E S T O R E
P R O S C O N S
T E M P L A T E E X A M P L E S O F
See more: http://www.wix.com/website/templates/html/all/1
✓ Wix has the most templates for every occasion
✓ Awesome e-commerce store tools: tracking orders, coupon codes, shipping and tax calculator
✓ Very easy to use; multilingual website
✓ Regular release of new tools and designs
• Cannot change website template after initial creation.
• Visible advertisements on free platform
• Wix uses AJAX to produce dynamic content, which is not very SEO-friendly.
• Not possible to export it
• No mobile editor (app)
P R O S C O N S
M O S T P O P U L A R C H O I C E
T E M P L A T E E X A M P L E S O F
See more: https://www.weebly.com/de/themes/#vertical/featured
✓ Very easy to learn; German interface!
✓ Unlimited free trial, 1st year free domain with startup plan
✓ Stylish templates (although not as many as WIX) and 40 different page layout types
✓ Solid SEO control: page name, meta description, permalinks
✓ Can export site (but not blogs and articles)
• Difficult to build multi-language sites
• Weebly does not offer a lot of third-party applications or plug-and-play tools.
• Weebly allows custom JavaScript, HTML, and CSS application, but without knowledge of coding or the use of developer these features are virtually useless.
P R O S C O N S
G R E AT F O R B E G I N N E R S A N D T I M E T O M A R K E T
S Q U A R E S PA C E
T E M P L A T E E X A M P L E S O F
See more: https://www.squarespace.com/websites/
• Visual component is vital; site looks will suffer without high-quality images
• Squarespace’s style editor is difficult to understand for first time website builders
• Free trial ends in 14 days
• Not the best payment option (Stripe is the only payment option)
✓ Beautiful and modern-looking templates giving businesses a rich, expensive look
✓ Best blog management with categories
✓ Great ecommerce tools
✓ Advanced builder that will help more savvy users create beautiful and functional websites.
✓ Multi-language site possible
P H O T O G R A P H Y, P O R T F O L I O , B L O G
P R O S C O N S
C O M PA R I S O N C H A R T 1
Easy To Learn
Unlimited Free Trial Yes Yes Yes No
(14 Days)
Multilingual Site Yes Yes No Yes
German Interface Yes No Yes No
Modern, Beautiful
C O M PA R I S O N C H A R T 2
Ecommerce (Germany) (U.S., Canada)
Blog
Photography, Portfolio
Seo
Mobile Responsive Yes No
(Not Automatic)Yes Yes
C O M PA R I S O N C H A R T 3
Export The Site No No Yes Yes
Unlimited Pages No Yes Yes No
Mobile Editor Yes No Yes Yes
Pricing (Billed Annually)
Free 5€
15€
Free 4.08€ (Ads)
6.21€ 8.08€ (Ecommerce)
8.25€
Free 7€
11€ (Ecommerce) 23€ (Ecommerce)
$5 (Single Page) $12 (3% Trans Fees) $18 (2% Trans Fees)
$26 (Commerce) $40 (Commerce)
Well-known Brands on Squarespace
Sites I Worked On
R E S O U R C E : F R E E S T O C K P H O T O S
• Little Visuals http://littlevisuals.co/ • Unsplash http://unsplash.com/ • Death to the Stock Photo http://join.deathtothestockphoto.com/ • New Old Stock http://nos.twnsnd.co/ • Freepik http://www.freepik.com/ • Superfamous (requires attribution) http://superfamous.com/ • Picjumbo http://picjumbo.com/ • Gratisography http://www.gratisography.com/ • Getrefe http://getrefe.tumblr.com/ • IM Free (requires attribution) http://imcreator.com/free • Jay Mantri http://jaymantri.com/ • Public Domain Archive http://publicdomainarchive.com/ • Magdeleine http://magdeleine.co/ • Foodiesfeed http://foodiesfeed.com • Picography http://picography.co/ • Raumrot http://raumrot.com/ • ISO Republic http://isorepublic.com/
SET GOAL. MAKE PLAN. GET TO WORK. STICK TO IT. REACH GOAL. C H A R L O T T E H A N | @ S U N S I R E N
M A R K E T I N G @ C H A R L O T T E H A N . C O M