bff: brands finding fans
TRANSCRIPT
Copyright © 2015 Universal Music Ltd. 1
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86% feel engagement is
integral to comms strategy
Only 46% know
how to
measure it
How many
know how to
define it
?
Copyright © 2015 Universal Music Ltd.
Source: Google Research 2015
PRICE
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Copyright © 2015 Universal Music Ltd.
TAILOR MADE
DIFFERENTIATION STRATEGY
to meet HP’s
50EMEA
COUNTRIES INCLUDED
in Multi-year partnership
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A dedicated music platform
with unlimited & free streaming
Showcases, close to artist experiences,
VIP Packs
Brand support/collateral, social media campaigns on
UMG channels
Global launch event in
Paris with private showcase
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HP Connected Music
HP exclusive showcases
HP branded content
HP exclusive experiences with…
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