bfm second intnl conf toc
TRANSCRIPT
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Lecture Notes
in Business Information Processing 80
Series Editors
Wil van der Aalst
Eindhoven Technical University, The Netherlands
John Mylopoulos
University of Trento, Italy
Michael Rosemann
Queensland University of Technology, Brisbane, Qld, Australia
Michael J. Shaw
University of Illinois, Urbana-Champaign, IL, USA
Clemens Szyperski
Microsoft Research, Redmond, WA, USA
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Bjrn Regnell
Inge van de Weerd
Olga De Troyer (Eds.)
Software
Business
Second International Conference, ICSOB 2011
Brussels, Belgium June 8-10, 2011Proceedings
1 3
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Volume Editors
Bjrn Regnell
Lund UniversityDepartment of Computer Science221 00 Lund, SwedenE-mail: [email protected]
Inge van de WeerdUtrecht UniversityDepartment of Information and Computing Sciences3508 TB Utrecht, The NetherlandsE-mail: [email protected]
Olga De TroyerFree University of BrusselsDepartment of Computer Science1050 Brussels, BelgiumE-mail: [email protected]
ISSN 1865-1348 e-ISSN 1865-1356ISBN 978-3-642-21543-8 e-ISBN 978-3-642-21544-5DOI 10.1007/978-3-642-21544-5Springer Heidelberg Dordrecht London New York
Library of Congress Control Number: 2011928548
ACM Computing Classification (1998): K.6, D.2
Springer-Verlag Berlin Heidelberg 2011This work is subject to copyright. All rights are reserved, whether the whole or part of the material isconcerned, specifically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting,reproduction on microfilms or in any other way, and storage in data banks. Duplication of this publicationor parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965,
in its current version, and permission for use must always be obtained from Springer. Violations are liableto prosecution under the German Copyright Law.The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply,even in the absence of a specific statement, that such names are exempt from the relevant protective lawsand regulations and therefore free for general use.
Typesetting: Camera-ready by author, data conversion by Scientific Publishing Services, Chennai, India
Printed on acid-free paper
Springer is part of Springer Science+Business Media (www.springer.com)
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Preface
The Second International Conference on Software Business (ICSOB 2011) wasorganized in Brussels, Belgium: the heart of Europe and administrative centerof the European Union. The conference theme Managing Software Innovationfor Tomorrows Business reflects the specific challenges in the research domainof software business. Although the software business shares common featureswith other international knowledge-intensive businesses, it carries many inherentfeatures making it a challenging domain for research. The goal of the ICSOBconference series is to bring together researchers with a specific focus on this
domain.We received 27 scientific paper submissions in various categories. Each sub-
mission was reviewed by at least three members from the Program Committee.During the Program Committee meeting, held in Utrecht, The Netherlands, 12participants from various countries discussed the papers and their reviews. Thecommittee decided to accept 14 papers, yielding an overall acceptance rate of48%.
We scheduled three days with scientific paper sessions. These sessions werecomplemented with an Industry Track, containing best-practice presentations
and discussions with practitioners from the software industry. Furthermore, eachday started with an excellent keynote speaker to challenge us with new perspec-tives. The conference was preceded by two workshops: one focusing on softwareEcosystems (IWSECO 2011) and the other one on leveraging empirical researchresults for software business success (EPIC 2011).
ICSOB 2011 was created by the hard work of the different committees andchairs. As the Program Chairs for ICSOB 2011, we thank all members of thesecommittees and chairs for their dedication and effort and our corporate sponsorsfor their support. A special thanks goes to the members of the Program Com-
mittee for their careful and timely reviews, in particular those who attended theProgram Committee meeting in Utrecht, physically or virtually, and those whovolunteered as shepherds to help improve promising papers.
April 2011 Bjorn RegnellInge van de Weerd
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Organization
Chairs and Committees
Program Chairs
Bjorn Regnell Lund University, SwedenInge van de Weerd Utrecht University, The Netherlands
Local Organizing Chair
Olga De Troyer Vrije Universiteit Brussel, Belgium
Industry Track Chair
Sjaak Brinkkemper Utrecht University, The Netherlands
Review and Publication Chair
Kevin Vlaanderen Utrecht University, The Netherlands
Publicity Chair
Eetu Luoma University of Jyvaskyla, FinlandOleksiy Mazhelis University of Jyvaskyla, Finland
Steering Committee
Kalle Lyytinen Case Western Reserve University, USA
Sjaak Brinkkemper Utrecht University, The NetherlandsPekka Abrahamsson University of Helsinki, FinlandPasi Tyrvainen University of Jyvaskyla, FinlandSlinger Jansen Utrecht University, The Netherlands
Program Committee
Aybuke Aurum University of New South Wales, AustraliaJan Bosch Intuit, USA
Peter Buxmann Darmstadt University of Technology, GermanyDavid Callele University of Saskatchewan, CanadaErran Carmel American University, USAMichel Chaudron Leiden University, The NetherlandsMichael Cusumano MIT Sloan School of Management, USADaniela Damian University of Victoria, Canada
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VIII Organization
Ernesto Damiani University of Milan, ItalyChristof Ebert Vector Consulting, GermanyJoao Falcao E Cunha Universidade do Porto, PortugalJaelson Freire De Castro Universidade Federal de Pernambuco, Brazil
Samuel Fricker Blekinge Institute of Technology, SwedenFrederik Gailly Vrije Universiteit Brussel, BelgiumLeah Goldin Shenkar College of Engineering and Design, IsraelTony Gorschek Blekinge Institute of Technology, SwedenVolker Gruhn Paluno, GermanyThomas Hess University of Munich, GermanyPatrick Heymans University of Namur, BelgiumMartin Host Lund University, SwedenSlinger Jansen Utrecht University, The Netherlands
Epaminondas Kapetanios University of Westminster, UKLena Karlsson Sony Ericsson, SwedenMarjo Kauppinen Aalto University, FinlandOlli Kuivalainen Lappeenranta University of Technology, FinlandPatricia Lago VU University Amsterdam, The NetherlandsCasper Lassenius Helsinki University of Technology, FinlandNazim Madhavji University of Western Ontario, CanadaMichele Marchesi University of Cagliari, ItalyRod Mcnaughton University of Waterloo, Canada
Sten Minor Software Innovation and Engineering Institute,Sweden
Peter Axel Nielsen Aalborg University, DenmarkOscar Pastor Technical University of Valencia, SpainJan Pawlowski University of Jyvaskyla, FinlandKlaus Pohl Paluno, GermanyKarl-Michael Popp SAP AG, GermanyAusten Rainer University of Hertfordshire, UKPer Runeson Lund University, Sweden
Motoshi Saeki Tokyo Institute of Technology, JapanCamile Salinesi Universite Paris 1 Pantheon - Sorbonne, FrancePete Sawyer Lancaster University, UKSteve Sawyer Syracuse University, USAKari Smolander Lappeenranta University of Technology, FinlandDan Stan University of Cluj-Napoca, RomaniaPasi Tyrvanen University of Jyvaskyla, FinlandMarko Van Eekelen Radboud University Nijmegen, The NetherlandsHans Van Vliet VU University Amsterdam, The Netherlands
Vasudeva Varma IIIT Hyderabad, IndiaTony Wasserman Carnegie Mellon - Silicon Valley, USAClaudia Werner Universidade Federal do Rio de Janeiro, BrazilClaes Wohlin Blekinge Institute of Technology, SwedenStan Wrycza University of Gdansk, Poland
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Organization IX
Additional Reviewers
B
Barrios Albornoz, JudithBoucher, Quentin
F
Ferrari, Remo
K
Khadka, RaviKhurum, Mahvish
M
Metzger, Andreas
S
Santos, Rodrigo
T
Tamburri, Damian Andrew
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Table of Contents
Part 1
Keynote
Keynote: Engineering Challenges of New Business Models inSoftware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Anthony Finkelstein
Part 2
Research Papers
How to Sell SaaS: A Model for Main Factors of Marketing and SellingSoftware-as-a-Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Pasi Tyrvainen and Joona Selin
Business Continuity Solutions for SaaS Customers. . . . . . . . . . . . . . . . . . . .
17Tommy van de Zande and Slinger Jansen
Software Ecosystems: A Set of Management Practices for PlatformIntegrators in the Telecom Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Martti Viljainen and Marjo Kauppinen
Steering Insight: An Exploration of the Ruby Software Ecosystem . . . . . . 44Jaap Kabbedijk and Slinger Jansen
Study of the Competition between Proprietary Software Firms andFree/Libre Open Source Software Firms Using a Simulation Model . . . . . 56
Luisanna Cocco, Katiuscia Mannaro, Giulio Concas, and
Michele Marchesi
Adoption of Open Source Software and Software-as-a-Service Models inthe Telecommunication Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Eetu Luoma, Nina Helander, and Lauri Frank
Examining the Effects of Agile Methods and Process Maturity onSoftware Product Development Performance . . . . . . . . . . . . . . . . . . . . . . . . . 85
Mikko Ronkko, Juhana Peltonen, and Christian Fruhwirth
Online Distribution of Packaged Software . . . . . . . . . . . . . . . . . . . . . . . . . . . 98Shuangzeng Hu and Rod B. McNaughton
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XII Table of Contents
Scenarios on Adoption of Open Source Software in the CommunicationsSoftware Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Eetu Luoma, Mikko Riepula, and Lauri Frank
Improving Quality and Cost-Effectiveness in Enterprise SoftwareApplication Development: An Open, Holistic Approach for ProjectMonitoring and Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Luigi Buglione, Ernesto Damiani, Fulvio Frati, Sergio Oltolina, and
Gabriele Ruffatti
Transformations of a Solution Strategy: A Case Study . . . . . . . . . . . . . . . . 140Marko Komssi, Marjo Kauppinen, Matti Ropponen, and
Pirkka Palomaki
The Sun Also Sets: Ending the Life of a Software Product. . . . . . . . . . . . .
154Slinger Jansen, Karl Michael Popp, and Peter Buxmann
Requirements Scoping Visualization for Project Management . . . . . . . . . . 168Krzysztof Wnuk and David Callele
Variability-Based Release Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181Samuel Fricker and Susanne Schumacher
Part 3
Workshops
EPIC 2011: Third Workshop on Leveraging Empirical Research Resultsfor Software Business Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
Maya Daneva and Andrea Herrmann
IWSECO 2011: Third International Workshop on Software
Ecosystems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
188Slinger Jansen, Jan Bosch, Faheem Ahmed, and Piers Campbell
Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189