bgv marketing course digital

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Bad Girls Ventures Marketing Course - Online

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BGV Marketing Course on Digital Marketing

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Page 1: BGV Marketing Course Digital

Bad Girls VenturesMarketing Course - Online

Page 2: BGV Marketing Course Digital

Why Digital Marketing?

Page 3: BGV Marketing Course Digital

Why Digital Marketing• Relatively “inexpensive”

• Localized, targeting reach

• First place your customers look

Page 4: BGV Marketing Course Digital

“Google”

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Digital Channels

Page 14: BGV Marketing Course Digital

Digital Channels• Website

• Email

• Social Media

• SEO

• Local

• Blog

Page 15: BGV Marketing Course Digital

Website

• A must

• Make sure it is a system that can be updated quickly

• Avoid Flash

• Your “real estate”

• Watch your load time

Page 16: BGV Marketing Course Digital

Email

• Consistent communication

• Email sign ups on• Website• Print material• Social Media

• “Fishbowl” Contest

• Valuable Content

• Mobile Optimized

Page 17: BGV Marketing Course Digital

Social Media

• Find which social media networks will work best for your business

• Understand the social media sites and how the “community” interacts

• How will you talk to your customers

• Consistent communication

• Think photos, videos as well as text

Page 18: BGV Marketing Course Digital

SEO

• Create a keyword list

• Write keyword-rich title tags, description

• Use relationships to build links

• Write copy on your website

• Use social media to promote website

Page 19: BGV Marketing Course Digital

Local

• Claim location in Google+, Bing

• Add product/service to local directories

• Optimize listing in local directories

• Encourage ratings and reviews

Page 20: BGV Marketing Course Digital

Blog

• Write about your business

• Consistent communication

• Preferably, host on your website

• Treat like website with keyword-rich copy, title tag, and description

• Use the social media to distribute the content

Page 21: BGV Marketing Course Digital

Other Digital Channels

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Other Digital Channels• PR

• PPC

• Digital Media

• E-Commerce

• SMS

• Mobile

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Considerations

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Considerations• Hours resource

• Consistent communication

• Takes time to see results

• Quality vs. Quantity

• You are the expert

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Thanks!