bgv marketing course digital
DESCRIPTION
BGV Marketing Course on Digital MarketingTRANSCRIPT
Bad Girls VenturesMarketing Course - Online
Why Digital Marketing?
Why Digital Marketing• Relatively “inexpensive”
• Localized, targeting reach
• First place your customers look
“Google”
Digital Channels
Digital Channels• Website
• Social Media
• SEO
• Local
• Blog
Website
• A must
• Make sure it is a system that can be updated quickly
• Avoid Flash
• Your “real estate”
• Watch your load time
• Consistent communication
• Email sign ups on• Website• Print material• Social Media
• “Fishbowl” Contest
• Valuable Content
• Mobile Optimized
Social Media
• Find which social media networks will work best for your business
• Understand the social media sites and how the “community” interacts
• How will you talk to your customers
• Consistent communication
• Think photos, videos as well as text
SEO
• Create a keyword list
• Write keyword-rich title tags, description
• Use relationships to build links
• Write copy on your website
• Use social media to promote website
Local
• Claim location in Google+, Bing
• Add product/service to local directories
• Optimize listing in local directories
• Encourage ratings and reviews
Blog
• Write about your business
• Consistent communication
• Preferably, host on your website
• Treat like website with keyword-rich copy, title tag, and description
• Use the social media to distribute the content
Other Digital Channels
Other Digital Channels• PR
• PPC
• Digital Media
• E-Commerce
• SMS
• Mobile
Considerations
Considerations• Hours resource
• Consistent communication
• Takes time to see results
• Quality vs. Quantity
• You are the expert
Thanks!