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Page 1: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM
Page 2: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

RA

ILW

AY

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ING

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IA F

OR

TH

E W

OR

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ION

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INE

TH

ER

MA

L P

OW

ER

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IL &

GA

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ER

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AN

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ET

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cem

be

r 2

01

5 |

Bh

ara

t Fo

rge

Ltd

. |

Mu

mb

ai

AU

TO

MO

TIV

E

AU

TO

MO

TIV

E

Page 3: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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01

5

2

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ba

l T

ruck

In

du

stry

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tlo

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rtic

ula

rs

20

14

2

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5

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5

Page 4: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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5

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Pa

rtic

ula

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IND

IA

NO

RT

H A

ME

RIC

AE

UR

OP

E

Co

mm

erc

ial

Ve

hic

les

Pa

sse

ng

er

Ve

hic

les

–H

igh

En

d--

---

Pa

sse

ng

er

Ve

hic

les

– M

ass

Ma

rke

t

Oil

& G

as

----

-

Co

nst

ruct

ion

Min

ing

Ae

rosp

ace

--

---

Po

we

r (R

en

ew

ab

le &

Th

erm

al)

--

---

Sta

te o

f M

ark

ets

Page 5: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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01

5

4

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55555

Ou

tlo

ok

fo

r F

Y2

01

6

Ma

cro

En

vir

on

me

nt

•In

cre

ase

d v

ola

tility

an

d u

nce

rta

inty

ove

r th

e p

ast

3 m

on

ths.

•S

ha

rp v

olu

me

dro

p i

n c

om

mo

dit

y a

nd

all

ied

bu

sin

ess

(O

& G

, C

on

stru

ctio

n &

min

ing

, H

HP

).

•Te

mp

ora

ry in

cre

ase

in

in

ven

tory

of

cla

ss 8

tru

cks

fro

m 2

mo

nth

s to

3.5

mo

nth

s. P

rod

uct

ion

at

OE

M’s

to

b

e

ad

just

ed

a

s a

co

nse

qu

en

ce

of

low

er

de

ma

nd

a

nd

h

igh

in

ve

nto

ry

in

the

dis

trib

uti

on

ch

an

ne

l .

BF

L P

erf

orm

an

ce

•D

esp

ite

ab

ove

he

ad

win

ds,

ex

pe

ct t

o m

ain

tain

re

ve

nu

es

co

mp

are

d t

o F

Y1

5 d

riv

en

by

ra

mp

up

of

Pa

sse

ng

er

Ve

hic

le b

usi

ne

ss,

ma

rke

t sh

are

gro

wth

in

NA

tru

cks

an

d p

ick

up

in

In

dia

n

bu

sin

ess

als

o d

rive

nb

y m

ark

et

sha

re g

ain

s.

•E

xhib

its

the

b

en

efi

t o

f d

e-r

isk

ing

a

nd

th

e

fun

gib

ilit

y

of

ass

ets

to

d

ive

rt

cap

aci

ty

to

sect

ors

/ge

og

rap

hy

wh

ere

gro

wth

is

vis

ible

.

Page 6: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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01

5

5

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Co

pin

g w

ith

th

e n

ew

en

vir

on

me

nt

De

spit

e u

nce

rta

inty

in

so

me

of

ou

r b

usi

ne

ss s

eg

me

nts

, B

FL

con

tin

ue

s to

cre

ate

an

d

imp

lem

en

t o

pp

ort

un

itie

s fo

r g

row

ing

bu

sin

ess

. N

ew

pro

du

cts/

sect

ors

& c

ust

om

ers

are

be

ing

ad

de

d.

We

co

nti

nu

e t

o in

vest

in

R

& D

an

d T

ale

nt

po

ol

cre

ati

on

• T

ech

no

log

y d

ev

elo

pm

en

t S

tra

teg

y

• N

ew

Pro

du

ct d

ev

elo

pm

en

t st

rate

gy

acr

oss

ap

pli

cati

on

s

•P

ass

en

ge

r V

eh

icle

s

•C

om

me

rcia

l V

eh

icle

s

•In

du

stri

al

sect

ors

•M

ak

e i

n I

nd

ia

Page 7: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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5

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§Q

uic

k r

esp

on

se f

or

NP

D a

nd

exe

cuti

on

in

se

ria

l p

rod

uct

ion

§In

cre

ase

ma

rke

t sh

are

wit

h e

xis

tin

g c

ust

om

ers–

In

dia

& G

lob

al

(kn

ow

n p

rod

uct

s)

§B

roa

de

n p

rod

uct

off

eri

ng

.

Re

ve

nu

e e

nh

an

cem

en

t st

rate

gy

TR

UC

KS

§A

dd

ne

w c

ust

om

ers

in

In

dia

an

d G

lob

al

§D

ev

elo

p n

ew

pro

du

cts.

§V

alu

e A

dd

itio

n :

Fo

rgin

g à

Ma

chin

ing

CA

RS

§P

urs

ue

clo

sely

wit

h c

ust

om

ers

fo

r a

ny

im

me

dia

te o

pp

ort

un

ity

wit

hin

kn

ow

n b

ask

et

of

pa

rts.

CO

NS

TR

UC

T /

MIN

ING

Page 8: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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§C

om

ple

te a

pp

rov

als

fo

r e

ng

ine

co

mp

on

en

ts w

ith

OEM’s.

§O

the

r fo

rgin

gs

un

de

r d

ev

elo

pm

en

t

§Tr

ial

ord

er

for

ne

w p

rod

uct

/ a

sse

mb

ly e

xp

ect

ed

§G

row

ex

po

rt b

usi

ne

ss o

n e

xis

tin

g p

rod

uct

s. R

oa

d-m

ap

in

pla

ce a

nd

Act

ion

s in

itia

ted

.

§Ta

rge

tin

g c

om

po

ne

nts

se

rvic

es

bu

sin

ess

. A

ctio

ns

init

iate

d.

LOC

O

Re

ve

nu

e e

nh

an

cem

en

t st

rate

gy

Page 9: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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5

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§P

rep

ari

ng

fo

r th

e n

ex

t u

ptu

rn

§S

tro

ng

cu

sto

me

r a

lig

nm

en

t b

ein

g d

ev

elo

pe

d.

§P

en

etr

ate

su

b-s

ea

- n

o c

urr

en

t sh

are

. C

ust

om

er

act

ivit

y i

nit

iate

d.

§Id

en

tifi

ed

ne

w a

rea

s o

f b

usi

ne

ss w

he

re e

xoti

c m

ate

ria

l is

use

d,

wil

l

pro

vid

e g

oo

d v

alu

e a

dd

itio

n p

ote

nti

al.

§A

dd

va

lue

to

cu

rre

nt

pro

du

cts

by

pro

vid

ing

mo

re p

roce

ssin

g

act

ivit

ies.

Wil

l e

nh

an

ce s

tick

ine

ss q

uo

tie

nt

an

d p

ote

nti

all

y a

dd

vo

lum

e a

nd

re

ve

nu

e.

Fir

st-t

ime

ev

er

for

an

OE

M t

o o

uts

ou

rce

!

OIL

& G

AS

§ R

en

ew

ed

fo

cus

on

re

ne

wa

ble

se

cto

r

§ F

ocu

s o

n n

ew

pro

du

ct d

ev

elo

pm

en

t &

v

alu

e a

dd

ed

pro

du

cts

Re

ne

wa

ble

Re

ve

nu

e e

nh

an

cem

en

t st

rate

gy

Page 10: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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5

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Ke

y I

nte

rna

l In

itia

tiv

es

•H

igh

org

an

iza

tio

na

l fo

cus

on

exe

cuti

on

in

clu

din

g v

elo

city

in

re

spo

nd

ing

to

op

po

rtu

nit

ies

an

d e

nga

ge

me

nt

wit

h c

ust

om

ers

•S

tre

ng

the

n C

RM

acr

oss

all

le

vels

.

•H

igh

fo

cus

on

Sh

ort

– M

ed

ium

– L

on

g t

erm

re

ven

ue

en

ha

nce

me

nts

•H

igh

fo

cus

on

incr

ea

sin

g S

ha

re o

f B

usi

ne

ss w

ith

Do

me

stic

an

d E

xpo

rts

cust

om

ers

•S

tro

ng

fo

cus

on

co

st c

om

pre

ssio

n &

ra

tio

na

liza

tio

n a

nd

pro

du

ctiv

ity

im

pro

vem

en

t

to m

itig

ate

im

pa

ct o

f p

rofi

tab

ilit

y.

Page 11: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

/9/2

01

5

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•D

eri

va

tive

of

the

“M

ake

In

In

dia

” in

itia

tive

is

the

fo

cus

on

im

po

rt s

ub

stit

uti

on

.

•B

FL

ha

s id

en

tifi

ed

4 s

ect

ors

(M

inin

g,

Po

we

r, R

ail

wa

ys,

Ma

rin

e &

De

fen

se)

•T

he

se s

ect

ors

are

to

da

y c

ate

red

to

by

hu

ge

im

po

rts

of

con

sum

ab

les.

Th

ese

are

als

o t

he

se

cto

rs w

he

re g

row

th is

exp

ect

ed

to

acc

ele

rate

.

•C

rea

ted

a d

ed

ica

ted

cr

oss

fu

nct

ion

al

tea

m t

o i

de

nti

fy a

nd

ad

dre

ss o

pp

ort

un

itie

s.

•Fo

cus

on

de

live

rin

g d

iffe

ren

tia

ted

so

luti

on

s vi

s-a

-vis

exi

stin

g v

en

do

rs.

•H

ave

ma

de

sig

nif

ica

nt

pro

gre

ss i

n t

he

pa

st 6

mo

nth

s to

ge

t a

ccre

dit

ed

wit

h t

he

go

vern

me

nt

ag

en

cie

s, d

eve

lop

sa

mp

les

for

vali

da

tio

n a

nd

re

ceiv

e i

nit

ial

ord

ers

.

Ma

ke

In

In

dia

fo

cus

Page 12: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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01

5

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BF

L D

efe

nse

Op

po

rtu

nit

y

•B

FL

ha

s b

ee

n s

up

ply

ing

co

mp

on

en

ts

an

d s

ub

sys

tem

s f

or

the

In

dia

n D

efe

nse

est

ab

lish

me

nts

.

•O

pp

ort

un

itie

s B

FL

is p

urs

uin

g a

re a

s b

elo

w

•C

om

po

ne

nts

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rtil

lery

pro

gra

ms

•D

RD

O P

rog

ram

s

•O

ffse

t p

rog

ram

s

•S

erv

ice

bu

sin

ess

ALL

CA

PE

X A

ND

CA

PA

BIL

ITIE

S I

N P

LAC

E T

O C

AP

TU

RE

TH

E A

BO

VE

GR

OW

TH

OP

PO

RT

UN

ITIE

S

Page 13: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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Up

da

te o

n S

tra

teg

ic G

oa

ls -

20

18

S .

No

G

oa

ls

Sta

tus

1

Incr

ea

se P

ass

en

ge

r V

eh

icle

reve

nu

es

fro

m 5

% t

o 1

5%

of

sale

s

Pro

gre

ssin

g s

mo

oth

ly w

ith

ra

mp

of

ord

ers

rece

ive

d f

rom

Exp

ort

ma

rke

t. W

itn

ess

ing

tra

ctio

n f

rom

Do

me

stic

ma

rke

ts a

lso

.

2

En

try

in

to A

ero

spa

ce s

ect

or

Sig

ne

d c

on

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h 4

ma

rqu

ee

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sto

me

rs.

3E

BIT

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ma

rgin

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ct l

on

g t

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ma

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ma

in i

n t

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sta

ted

ra

ng

e.

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t D

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t fr

ee

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18

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ery

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et

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uit

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ep

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rkin

g v

ery

ha

rd t

o a

chie

ve t

he

go

al.

Page 14: Bharat Forge Ltd (ONF) · New Product development strategy across applicatio ns ... Bharat Forge Ltd (ONF).pdf Author: icraadmin Created Date: 12/9/2015 8:52:26 AM

12

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5

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Dis

cla

ime

r

Th

is p

rese

nta

tio

n c

on

tain

s ce

rta

in f

orw

ard

lo

okin

g s

tate

me

nts

co

nce

rnin

g B

ha

rat

Fo

rge

’s f

utu

re

bu

sin

ess

pro

spe

cts

an

d b

usi

ne

ss p

rofi

tab

ilit

y, w

hic

h a

re s

ub

ject

to

a n

um

be

r o

f ri

sks

an

d

un

cert

ain

tie

s a

nd

th

e a

ctu

al

resu

lts

cou

ld m

ate

ria

lly d

iffe

r fr

om

th

ose

in

su

ch f

orw

ard

lo

okin

g

sta

tem

en

ts.

Th

e r

isks

an

d u

nce

rta

inti

es

rela

tin

g t

o t

he

se s

tate

me

nts

in

clu

de

, b

ut

no

t lim

ite

d t

o,

risk

s

an

d u

nce

rta

inti

es,

re

ga

rdin

g f

luct

ua

tio

ns

in e

arn

ing

s, o

ur

ab

ilit

y t

o m

an

ag

e g

row

th,

com

pe

titi

on

(

bo

th d

om

est

ic a

nd

in

tern

ati

on

al)

, e

con

om

ic g

row

th i

n I

nd

ia a

nd

th

e t

arg

et

cou

ntr

ies

for

exp

ort

s,

ab

ilit

y t

o a

ttra

ct a

nd

re

tain

hig

hly

skille

d p

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