Bharti Airtel Unified GIS

Feb - 2012

Agenda

UGIS Solution Overview

Solution Architecture

UGIS feasibility & Functionality

Business Benefits

Customer

• Reduce feasibility cost and Turn around time

• Reduce resolution time for customer complaint

Financial

Integrate Broadband, Carrier & Mobility network Management

Drive new Revenue streams

What were the Business Driver?

Drive new Revenue streams

Optimizing Mobility coverage with minimal cost

Duplication or lost opportunity for sharing resources

Process

• Unable to Realize Key Prospects

• Low visibility of spatially spread demographics and Network

What has been deployed

•PNI, WNI, MPlanet for Planning, Operations.

•NIG for Feasibility, Provisioning and MIS reporting.

•SI for Spatial Analytics.

•BM for Fiber Provisioning.

•DM for Workflows.

•PNI, WNI, MPlanet for Planning, Operations.

•NIG for Feasibility, Provisioning and MIS reporting.

•SI for Spatial Analytics.

•BM for Fiber Provisioning.

•DM for Workflows.

•Pan India State, District, Town, Villages & Highways.

•High precision corridormaps.

•Major Buildings, Landmarks.

•Digital Terrain and Land use Maps.

•Pan India State, District, Town, Villages & Highways.

•High precision corridormaps.

•Major Buildings, Landmarks.

•Digital Terrain and Land use Maps.

Landbase Application

•Mobile Network

•Fixed Line Network

•Broadband/ IPTV

•Carrier Network

•Relationship Centers

•Mobile Network

•Fixed Line Network

•Broadband/ IPTV

•Carrier Network

•Relationship Centers

•Provisioning automation

•Analytics and trending

•Fault Localization and Alarm Mapping

•Automation of Network Planning

•Empowering Field Force

•Provisioning automation

•Analytics and trending

•Fault Localization and Alarm Mapping

•Automation of Network Planning

•Empowering Field Force

NetworkProcess

Automation

Project Execution Strategy

Infotech,

IBM

RMSI, IL&FS,

Infotech, Lepton

UGIS eTOM Positioning

Strategy, Infrastructure & Product Operations

Fulfillment Assurance BillingProductLifecycleManagement

InfrastructureLifecycleManagement

OperationsSupport andReadiness

Strategy &Commit

Marketing & Offer Mgmt

Customer

Customer Relationship Mgmt

Ensures network infrastructure is “service ready” to support

provisioningUtilization of network inventory data for operational

control and response to network failures

Supplier/Partner Relationship Mgmt

Service Development & Mgmt

Resource Development and Mgmt

Supply Chain Development & Mgmt

(Application, Computing and Network) (Application, Computing and Network)

Resource Mgmt & Operations

Service Mgmt & Operations

Support planning, construction and maintenance of

the access and core networks

Strategy &InfrastructureLifecycle

OperationsSupport&Readiness

Fulfillment&Assurance

UGIS LandbaseOne Airtel Network

Access Network

Landbase

L5 Landbase for 90 Cities

High Positional Inaccuracy

Non Standardized

Specifications

Transport Network

No GIS was ABD’s Used for Omni-docs

Introduction

of Five LB

Levels

One Airtel Network

and LBNo GIS was

AvailableABD’s Used for

InventorySystem managed

ABDs

Mobile Network

MPetals for GISInaccurate

Positional InfoIncorrect

Demographics

Introduction of

Landbase

Policy

Landbase – Introduction to Five Levels

• Roads – All India

• Villages and 2001 Demographics - All India

• Clutter and DTM at 25/50 Meter Resolution L1• Corridor Maps for 1,00,00 KMs

• Complete ROW Information

• High Positional Accuracy L2• 3/11 Maps for City Planning

• Major Buildings and Roads – Complete CityL3

•Mobile Planning &

Inventory

•Fibre Feasibility

•All India Fiber Planning

•TNG Fiber Inventory

•High Rise Building

Coverage Planning• Major Buildings and Roads – Complete City

• DTM and Clutter at 5 Meter ResolutionL3• 3/11 Maps for High Level Wireline Planning

• High Positional Accuracy

• Residential/Industrial/Commercial ClassificationsL4• Complete ROW

• Individual Buildings

• Maps Available for Core City AreasL5

Coverage Planning

•PAI for L5

•Wireline Planning

•ANG Inventory

•Fiber Inventory

•ANG Inventory

•Wireline Planning

Application

Architecture

UGIS Architecture

ee--CRMCRM

SMSSMS

MetaSolvMetaSolv MPlanetMPlanet

GPSGPS

Busin

ess

Busin

ess

Inte

lligence

Inte

lligence

B i l l i n

gB

i l l i n g

Integrating SystemsIntegrating Systems

Order MgmtOrder Mgmt

ee--CRMCRM GPSGPS

Landbase & Network

Data

PNI WNI NIG SI

Unified GIS Business Process

Application

Features &

Functionality

UGIS GUI Feature

Standardized Layer Control Standardized Legend UGIS Pan India View

Unified View

Empowerment through Automation

�Response from UGISField Force

Cell/Site Inventory on Map Cell/Site Coverage Map

Legend

Plot View with Shelter & Tower Information Shelter Internal

Tower

Shelter Plot Boundary

Battery Bank

BTS

Information

Tower Internal

Tower 3

Side View

with antenna

details

Customer Experience Management View

BusinessBusiness

Benefits

360o view of Network

Benefits• Infrastructure Sharing Opportunity

• Integrated Market Planning

• Leverage on Synergy Opportunities

• Visibility of Pan India Network Deployment and Rollout• Visibility of Pan India Network Deployment and Rollout

Wireless Market and Network Planning

Benefits• Optimize Mobility Coverage

• Accurate Coverage Prediction with 20 new models

• Identification of untapped potential and revenue leakagesleakages

• Retailer/distribution planning by spatially analyzing competitor market share

• Launching new marketing schemes by analyzing performance reports

Customer Lifecycle Management

Unified GIS

Feasibility

Order

Entry

Work-order

Resource

Allocation• Network & Resource Availability analysis• Network & Resource Availability analysis

Feasibility

• Automated allocation of free resource• Automated allocation of free resource

Resource Allocation

Unified GIS

Installation

Activation

Change

Mgmt

Customer

Care

Fault

Mgmt

• Automated resolution and conflict handling• Automated resolution and conflict handling

Change Management

• Service impact analysis• Service impact analysis

Fault Management

Customer Feasibility

Feasibility Response Time in Days

Before After

UGISEnterprise Feasibility Cost

Retail Feasibility Cost

thank you

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Level 3

Level 5