bhavna diwakar

Digital Marketing: A Boon to the Business

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Email Marketing gets awarm welcome by theconsumersYoutube/ videopresentationsSEO plays a vital role inthe purchase FrequentCommunications withthe customer

CredibilityMeasurable SegmentationEasy Targeting

a. Email Marketingb Social MediaEngagement

Presentationoutline

IntroductionReasons to gain acompetitive edgeLow cost Return on investmentTangible evaluationAccessibilityBrand awareness Sales ReviewstrackingInfluencers Interactive Personalized AttentionTo The CustomersEmail Marketing gets awarm welcome by theconsumers

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IntroductionThe website generates more business andpromotes goodwill amongst your customers. Incase you want to explore the world of theinternet to sell your products a proper websiteand digital marketing can help.

To market message you can use digitalmedium like Search Engines, and social mediaplatforms.

Gone are the days when people had the luxury to goout, search and buy items for themselves and theirnear and dear ones. In this era, where time is money,people prefer using their leisure hours for purpose. So,without wasting much time they go online and buy.


Reason to gaincompetitive Gain

SEO plays a vital role inthe purchase FrequentCommunications withthe customera. Email Marketingb Social MediaEngagementCredibilityMeasurable SegmentationEasy Targeting

Low cost Return on investmentTangible evaluationAccessibilityBrand awareness Sales ReviewstrackingInfluencers Interactive Personalized Attention ToThe CustomersEmail Marketing gets a warmwelcome by the consumersYoutube/ videopresentations


Low cost: As more and more people are glued to onlinedevices , there is a great scope for the businesses to covera major segment of the targeted audience at a very lowcost

Return On Investment: By just paying a small amount onsocial platforms, the traders can get a huge viewership andhence a huge return on small investment

Tangible evaluations:- Unlike other modes ofadvertising (print, electronic, etc.) where it takestime to evaluate the performance postadvertisement, digital marketing gives immediateresults. The tools used for the performanceevaluations are:- Google Analytics, Email Marketing,Google Adwords, etc.


Accessibility: As India’s major population ownsmartphones and commercial apps are generally free, thetarget audience is easily accessible to the business

Brand Awareness: As a variety of population is tech savvyand generally online, it gives a great opportunity digitallyto create brand awareness amongst the target audience.

Sales: During Covid Era it has become a general practiceand habit to buy products online. Hence by running shortcampaigns and creating a brand content will help in brandrecognition and therefore boost sales


Reviews: Digital platforms have the potential of beingtransparent by sharing feedback and reviews from otherconsumers. In this manner, the customer gets a first-handreliable information about the product he/she wants topurchase

Tracking: Digital Marketing is a boon for both the seller andthe customer. Various apps track the purchase history and getto know the buying preferences of a consumer. This helps thebrands suggest an alternative product to the customer

Influencers:- There are a lot of Godfathers or influencers whohave a good number of followers . If the business professionalsucceed in developing strong interpersonal skills with this setof people then the former can help in the promotion of thebrand


Interactive: The most important aspect that makesDigital Marketing set apart from others is its interactivefeature. One-to-one interaction helps in developingconfidence amongst the consumers and thus promotesbrand loyalty

Personalized Attention To The Customers:- With thehelp of Digital Marketing the business professional tries togo one step further by understanding the needs andbehavior of the customer. Knowing the customerpreferences helps the professional to tailor-made theirneeds

Email Marketing gets a warm welcome from theconsumers: Customers still prefer that their brandscommunicate through emails. They are interested ingaining knowledge about the latest launches, patterns,etc. through emails.


Youtube/ video presentations:- These types ofpresentations help in building the trust and confidence ofthe customers about the usage of the product. Youtubehelps the consumers to know the way a new product canbe used by live demonstrations.

SEO plays a vital role in purchase:- The first step topurchase any product is through web search. The majorityof the population searches through Google. Here is whenSearch Engine Optimisation comes into the picture.

Credibility:- Digital marketing plays a vital role inestablishing the credibility of a brand. Studies show thatdigitally active brands gain the most credibility. Through itscontent, a company can clarify the customer's doubts,present the attributes of the brand and hence promotecredibility and sales


Frequent Communications with the customer:- Establishinggood relations with the existing customers requires frequentdialogue. It is easier to retain an existing customer than topitch for a new customer. Frequent communication can bedone through email marketing and Social Media Engagement.These are as follows:-

a Email Marketing:- Through email marketing one can acquaintthe customer with the offers and discounts and new productlaunches. This will surely make a customer feel valued.

b Social Media Engagement:- The business professionals caninvite the consumers to follow them to the social platform. Onecan attract customers by posting the content of their interests


Measurable:- Digital marketing gives the professionals a fair idea about the number ofpeople who have viewed the ad through impressions, shares, clicks etc. unlike traditionalmarketing where there is no sure-shot measure of viewers

Segmentation :- Digital marketing allows the campaigns to be targeted to a smallersegment or niche. Having a knowledge of a small segment of the audience helps to sharethe product launches, offers etc. for the specific audience.

Easy Targeting :- Digital Marketing is the best and the easiest way to access yourcustomers. This can be done by frequently connecting with your current customers, bysearching through the consumers interested in your product/ services through searchengines.

Content is the King : Last but surely not the least. Content plays a pivotal role in digitalmarketing . An attractive and meaningful content has the ability to pull the website traffictowards its brand/ business. Worthy and outstanding content has a magnetic effect on theconsumer .


With a majority of the population using the internet, Digital Marketing becomes apowerful tool to promote products, offer services and businesses online. Below arethe mentioned reasons that make Digital Marketing Services in India, gain acompetitive edge over the other forms of marketing

The future of Digital Marketing, Best Digital Marketing Services In India seemsvery bright at the moment. The business houses/ professionals can attract a strongcustomer base by spreading widely throughout the internet. There is surely a cut-throat competition but only those business houses that can uniquely and digitallycater to the requirements of the client will shine the brightest.


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Digital Marketing Services In India is here to stayfor a long time. Those companies that provide TopDigital Marketing Services In India will win the

race




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