bi symposium - putting information to work

8/2/2019 Bi Symposium - Putting Information to Work

http://slidepdf.com/reader/full/bi-symposium-putting-information-to-work 1/39

<Insert Picture Here>

Putting Information To WorkInformation Usage & Interaction

PresenterJob Title



Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 2

The BI Ecosystem

dat

Information Interaction

Information Creation

Information Management




Recap From Prev Presentation




“If a tree falls in the forest, and no one is there,does it make a sound?”

“Is it really information if no- one is using it?”

A philosophical

question




Key QuestionsAgenda

• How do I get users engaged & interested?

• How can I use BI to improve the business’

results?

• At an operational process level, not just managementdecisions

• In a manner that is actionable for all types of users

http://hsci.cas.ou.edu/images/jpg-100dpi-10in/misc/Wren/Portraits/Drucker.jpg





“In today’s economy,the most important resource

is no longer labor, capital or land;

it is knowledge.”

Peter F. Drucker




http://slidepdf.com/reader/full/bi-symposium-putting-information-to-work 7/39Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 7

What Is the value of Pervasive BI?aka Information Democracy

Providing all stakeholders in the organizationwith timely and relevant insight, as a wayof aligning People, Process and Purpose

• Deliver actionable insight: the right users; the right time

• Internal employees & external suppliers / stakeholders• Foundation for more in-depth analysis and fact-finding

• At the core of Enterprise Performance Management



Desire for Pervasive BI as a pre-requisite toManagement Excellence

“Executives see the value of pervasive access to

business data, and believe it has a direct bearing ontheir companies’ ability to attain strategic goals.

Nearly 80% say a business intelligence (BI) strategy

would significantly improve their company’s ability toreact quickly to market changes and improvecustomer service, and more than half say greaterbusiness intelligence would grow revenue.“



However….. the “Dirty Little Secret” in BI

BI Tools have been toohard to use

for most employees

Secret




From Information elitism to information democracyTraditional BI Deployment to Pervasive BI

Traditional Deployment Information Democracy

60%Standardreporting

30%Parameterized reporting,incl. OLAP

5%Adhoc Query

5%Dashboard/Scorecard

90%Standard reporting and Dashboards

8%Parameterizedreporting,

incl. OLAP

2%Adhoc Query/

Scorecard




Traditional BI Deployment to Pervasive BI

To:From:

Analysts & all decision makersFew Analysts

Operational staff audienceManagement audience

Emphasis on ease of useEmphasis on tool’s

analytical power

Relevant timely informationrelated to business processes

Reporting results

1000s of casual users10s of skilled users




Spectrum of EPM / BI Needs

Competitive Advantage

C o m p l e x i t y

Reporting

Dashbaords

Scorecarding

Planning

Forecasting

Modeling

Prediction

Optimization




Oracle’s Unified BI Foundation Meeting All BI Pyramid Needs

Essbase

Oracle BI Suite EE

Common

EnterpriseInformation

Model

• Consistent definitions

• Role-based views

• Model-driven

• What-if• Advanced Analysis

• Predictive Analytics

• Interactive Dashboards

• Ad-hoc query

• Report Publishing

• Power to answerany question

• Pervasive delivery

channels

• Performant onan enterprise scale




Oracle BI FoundationIntegrated BI Tools; Common Enterprise Information Model

Common Enterprise Information Model

BI Server Essbase

Ad hocAnalysis

InteractiveDashboards

Reporting &Publishing

ProactiveDetectionand Alerts

SmartViewMS Office Role-based interactive dashboards

Proactive alerts

MS Office and Excel integration

Simplified logical view of data

Powerful query processing

What-if, modeling, planning

Access enterprise data sourcesFilesExcelXML

OLTP & ODSSystems Data

Warehouse

+DataMarts




Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility

• User roles, preferences• Simplified view• Logical SQL interface

PRESENTATION LAYER

• Dimensions

• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

SEMANTIC OBJECT LAYER

PHYSICAL LAYER

• Map Physical Data

• Connections• Schema

Role-Based Views of theInformation Relevant to the User

Consistent Definition of BusinessMeasures, Metrics, Calculations

Model Once, Deploy Everywhere

Across Any Data Sources




Smart DashboardsPersonalized and Role-based




Guided Analytics in Interactive DashboardsDynamic & Event-Driven Analytics Drive the Right Actions

Guided Analytics drives alignment and actions through the organization by

modeling and making accessible discovery and decision-making best practices.

Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context(parameters) from one dashboard to the next and is easy to configure in OBIEE.




Oracle AnswersTrue Self-service Insight Tool

• Full ad hoc analysis, pivot tables,and report creation

• Simple point and click interface

• Users are shielded from

complexity and structure ofunderlying data structures

• Explore and interact with results

• Save, organize and share reports

• Integrate reports back intoIntelligence Dashboards

Providing true self-service access to information - users can get real-timeanswers to business questions

Ad Hoc Analysis




Government Forms

Order Forms

Invoices

Operational Reports

Correspondence

Financial Statements

Checks

Purchase Orders

Labels / Bar Codes

Collateral

eText

Oracle BI Publisher… For all mass consumed business documents




??Smart Space Desktop Gadgets

• Always on

• Personalized

• Easy




Smart Mobile DevicesIndicators On The Go

• Reviews timely alerts on exceptionconditions with relevant analysisreports

• Offers highly intuitive user interfacedesigned for the mobile user to

browse, search, and locate businessperformance metrics

• Supports consistent user securitymodel with Oracle BI Applications,along with SSL encryption




Smart Office DocumentsSecure Links to Management Systems



Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 24Copyright © 2008, Oracle and / or its affiliates. All rights reserved. - Internal Use Only

Smart Financial ReportingEmbedded Commentary for Faster Collaboration




Smart VisualizationFind New Insights

•

Visual spreadsheet• Discover correlations; Identify outliers

• More dimensions, less space




Pervasive BISmart Search - Search Engine Integration

• Multiple search providers• Oracle Secure Search

• Google One Box

• Returns structuredresponse to unstructuredquery

• Query governed by user’s security credentials – SSO token




Pervasive BI – Oracle DisconnectedAnalyticsFull-Featured Disconnected Client

The user experience is identical to the connected user. Dashboard and Answersfunctionality will act identically as if the user were connected to the server.

OracleOperational

OracleDisconnected

Data

Disconnected Metadata & ReportDefinitions

Web CatalogPresentationMetadata

• Business ModelDisconnectedBI Server • Server Cache

• Calculations




Essbase and OBIEE IntegrationOracle EPM Workspace




Embedded Directly in ApplicationsPervasive Deployment

Siebel

E-Business Suite PeopleSoft




Oracle BI ApplicationsTight Security Integration with Oracle Applications

Oracle BIFoundation

Right content shown to the right user

Supports iPlanet, Novell, MSFT AD,Oracle Identity Directory (OID), and others

Tightly integrated security model

Oracle BI Applications

SalesService &ContactCenter

MarketingOrder

Management& Fulfillment

SupplyChain

FinancialsHuman

Resources

Object

Security

User

Security

Data

Security





“Business intelligence (BI) is moving intothe context of the business process, not justto make users’ information experience more

effective, but also to allow for business

process optimization.”

Insight Driven BusinessProcesses




Technology to Driving Business Process Optimization

TransactionalReporting

Query,OLAP/DW

PerformanceManagement

Fact-BasedActions

IntelligentInteractions

I n c r e a s i n g B u s i n

e s s V a l u e

“Here are your reports”

“Explore my data”

“How am I doing vs. my goals?”

“What should I do next?”

“What should I do right now?”

BI + Process Optimisation = increased Business Value




Business Agility and Business Insight An Essential Synergy

Business

Agility

BusinessInsight

BusinessIntelligence

BusinessProcess

Automation




Oracle DeliversInsight Driven workflows provide proactive intelligence

Distribution & Logistics MgrReceives e-mail messagedetailing option of filling

impacted orders by alternativesuppliers

Orders placed1. Large Order alert

Checks for large order.

Identifies and notifies sales reps.

Passes info. to a Chained Inventory alert2. Low Inventory alert

Detects insufficient inventory

Notifies impacted Managers

Initiates Alt Sourcing alert

3. Alt. Sourcing alertIdentifies alternative suppliers that can

fulfill impacted Orders.

Notifies impacted sales and distributionmanagement

Sales RepsReceives an e-mail notifying

him of the large orderplaced by Best Value, one of

his accounts.




The Fusion of BI & Business ProcessesThree Key Requirements

• Visibility & business insight• BI provides insight into processes

• Insight Into Action• BI users or BI alerts trigger a

business process or event

• Insight-driven business processes• Decision points in a workflow are

driven by analytics

• Generate and Deliver reports andalerts from BPEL Workflows

BPEL, ESB

Oracle BI & BAM

BPEL, ESB

Oracle BI

BPEL, ESB Oracle BI




Insight Into Action – BI & SOAExample: Invoking Business Processes from BI Dashboards




Business Process Execution

Enterprise Information ModelOracle Real-Time Decisions

Business RulesSelf-Learning Predictive Models

Process learns and continuouslyoptimizes in real-time based onclosed-loop information

Highly scalable RTD Server

Process OptimizationOracle Real-Time Decisions

ContextData

DecisionsResults

History, demographics, scores

Real-time decisions and learning

Integrates via open standards




Capabilities And Needs

Common Enterprise metadata,Dashboards, Guided Analysis

Make BI easier to use

BI+SOA, Oracle BI EE Delivers,Optimisation with Real-time Decisions

Improve business processinsight & intelligence

Key Oracle ComponentsNeed

Broad spectrum of functionality and tools

within BI Foundation

Support breadth of user needs

BI Applications solutions for ERP,CRM.Embed BI into operational apps, relevant &timely real-time alerting.

Make BI more accessible andrelevant to operational staff




Recommendations

• Consider ease of use as a key factor in achievingPervasive BI

• A single common business view of all enterprise dataand metrics are key to achieving organisationalalignment

• Focus primarily on understanding businessprocesses, and how BI can improve them



BACKUP SLIDES