biba merc

BIBA Iskon mallAhmedabad

BIBA P & M mallPatna

Merchandising policies of store at:

FOUNDATION

The Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986.

It was a line which was fashionable and affordable – which is what BIBA stands for – Fashion at affordable prices.

New ranges were added with time and BIBA started a very stylish Mix-n-Match range which was added as a second category.

The Mix-n-Match in BIBA is very contemporary in feel and look, while our Salwar Kameez are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with Traditional embroideries and other Indian Techniques’ and sensibilities applied in the making of the Garment.

BIBA is a pioneer for bollywood merchandising in India with ‘Na Tum Jano Na Hum’ in 2004 and went on to ten more such projects with blockbusters’ like Devdas, Hulchul, Baghban, etc, which were a huge success.

BIBA’s first standalone store was opened in Inorbit Malad Mumbai in 2004 and today BIBA has 87 stand alone stores across India and plans to reach 150 stores by 2013.

Mr. Siddharth Bindra (Managing Director) provides strategic direction to the brand to effectively plan and manage its Financial Resources, Production Lines ,Overall operations & Vendor Management along with identifying and developing new business and retail opportunities.

BIBA has emerged as the most iconic Indian brand that appeals to Women across regions, cultures and lifestyles.

BIBA COLLECTION 2013 FOR WOMEN

BIBA COLLECTION 2013 FOR KIDS

BIBA STORE AHMEDABAD

MERCHANDISE HIERARCHY

Collection :spring/summer Autunm/Winter Merchandise group: Women’s wear Department: Women’s wear(age group

15yrs and above,2-12 years) Classification : Tops,Bottoms Category: Kurtis , salwar kameez Sizes: S,M,L,XL(30,32,34,36)

The BIBA store at Iskon mall follow the merchandise mix policy of “Narrow Variety/Deep assortment”

Buying organisation of BIBA : Centralised Stock turn : weekly (all the BIBA store)

STOCK PLAN BIBA ISKON STORE

Type of kurtis, salwar kameez : Festive , Casual Sizes : Small, Medium , Large , XL Sleeve length : Full , ¾ ,half, sleeveless Collar type: Mandarine Neck line : Round , Square ,Assymetric Bottom hem length : Below knee, Above knee,

thigh length Fabrics : silk, cotton, crepe, georgette, prints

with embroidery . Color:Spring /Summer: white,off white,yellow ,

pink ,light green ,peach Autum/Winter: Grey,black,Navy blue

PRICE RANGE AND STOCK MODEL Kurtis : Rs. (699-2999)/-only Salwar suit :Rs. (1399-5999)/-only approx. Salwar suit fabric :Rs. (899-3999)/-only approx.

STOCK % Salwar suit :25% Kurtis :35% Bottoms :30% Kidswear : 10 %(Launched 4months ago) RACKS & HANGERS Bottoms:8 Kurtis:22 hangers Salwar suit: 20 approx. Children wear :2 hangers in the front

Public purchase mostly during : DIWALI Most sold :Kurtis Sale season Spring/Summer: september Autum/Winter :february Discount % :40-50%

BIBA PATNA STORE P&M MALL

Stocks available Women’s wear(18 years onward) (3-12 years) Classification : tops ,bottoms Category: salwar suit, kurtis ,lehngas Sizes: 32, 34,36

STOCK PLANNING

Suits: 4000 pieces Kurti:1000 pieces Bottoms:1000 pieces approx. Price ranges: Suits: Rs.(1799-9000) only/- Kurtis: Rs.(699-3000)only/- Palzo:Rs.(899)only/-(color-blue and black) Churidar: Rs. 399 onwards Salwar suit fabrics: Rs.(699-6000) Kids:Rs.(1000-3000)only/-

Fabric used: silk, georgette, polyester Colors: yellow ,blue ,black ,red, prints Trims & embellishment: embroidery ,mirror

work Style adopted: flared kurtis Racks: one

Sales: twice a year september and february Discount % : 40 %onwards

Patna store

Collection 2012

Vishakha kumariFashion design Sem-5Batch 2

Buyer BIBA Rib Fab Content 100 GEORGETTE

Order # FA-1135 Rib Fab GSM 190 GSM

Style # WOMENS-S6 Rib Consumption per Dz 200 gm

Item FLARED KURTI Total Rib Req 4500 Kg

Body Fabric Content 100% COTTON Yarn Count 24/S

Body Fab YOKE Pattern S/ J COTTON 40D

Body Fab GSM 170 GSM

Gmts Ord Qty in pcs 11200 Machine Dia to be used 30, 32,34,36

Ord Confirmation Date 6/2/13 Yarn Count 28/S

Del Date/ TOD 3-Mar

Body Fab Consumption per Dz 3.00 Kg Finished fab requirement 60000 Kg

Color/Qty S M L XL Total

RED WITH GREEN PRINTS500 1000 800 500 2800

YELLOW WITH BLUE PRINTS500 1000 800 500 2800

PINK WITH LIGHT GREEN PRINTS500 1000 800 500 2800

MULTICOLOR PRINTS500 1000 800 500 2800

Total 2000 4000 3200 2000 11200

Sl No Events Action Date Remarks

1 Cargo must be at Ctg Port by 3-Mar

2 Cargo must leave factory not later than 2-Mar Truck, Cover Van

3 Final Insp to be offered not later than 28-Feb

4 Finshing must be completed not later than 27-Feb

5 All Washing (if any) must be completed not later than 26-Feb

6 All Sewing must be completed not later than 25-Feb

7 Bulk Production as per target must be achieved not later than 26-J an All Fab & Accy

8 Input should be given in required lines to achieve day's Target prod not later than 25-J an

9 Emb for day's prod qty must be in house not later than (if any emb) 24-J an

10 Printing for day's tgt qty must be rcvd from printing not later than 23-J an

11 Cutting should be done for required day's production as per ratio not later than 22-J an

12 Size-set and PP must be approved not later than 19-J an

13 All Lab-Test which may affect shipment to be completed not later than 25-Feb

14 Dyed fabric as per size/col ratio for day's production must be delivere to cutting not later than 21-J an

15 Knitted Fabric for day's prod as per size color ratio must be delivered to cutting not later than 17-J an

16 Knitting for day's garments production (as per ratio) must start not later than 14-J an

17 Yarn must be at Factory for day's targetted qty not later than 12-J an

18 BB L/C for yarn must be opened not later than 10-J an

19 Master L/C must be received from Buyer not later than 6-J an

20 Color Standard Must be received not later than 2-J an

21 First Labdip to be submitted not later than 5-J an

22 Product package must be received not later than 2-J an

23 Proto Sample must be submitted not later than (with available Fabric) 3-J an

24 All Accessories Development must be completed and approved not later than 11-J an

25 All Accessories must be at Factory not later than 22-J an

26 All washing approval (if any) must be obtained by 28-J an

27 Sewing and Thread Must be at Factory by 23-J an

28

29

30

31

32

biba merc

Documents