bibbulmun track foundation bibb news advertising ... · • a logo in jpeg or png format (high res)...

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Bibbulmun Track Foundation Bibb News Advertising Prospectus 2020 WHY YOU SHOULD ADVERTISE WITH US Bibbulmun News magazine is a targeted and cost-effective way to reach Bibbulmun Track users. These range from long-distance hikers to day walkers, volunteers, school and scout groups, bushwalking clubs and event and tour operators. Over 300,000 user days are spent on the Track each year resulting in over $13million in direct expenditure annually. Much of this in the regional towns along the Track as walkers stay a night or two on their journey or base themselves for walks in an area. The magazine contains a range of interesting articles about the Track including walker stories to inspire people to get back out on the Track again. Each edition profiles a Track Town and the other attractions in an area to encourage people to extend their stay. Distribution Bibbulmun News Magazine is distributed to over 2500 members, visitor information centres, Bibbulmun Track campsite and various organisations. Estimated readership is minimum 5000. Importantly, it is a printed, full-colour publication that receives excellent feedback and is often kept for future reference.

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Page 1: Bibbulmun Track Foundation Bibb News Advertising ... · • A logo in JPEG or PNG format (high res) ... OUTDOORS Leading adventures for 20 years. Call us today on 08 6219 5164 for

Bibbulmun Track FoundationBibb News Advertising Prospectus2020

WHY YOU SHOULD ADVERTISE WITH US

Bibbulmun News magazine is a targeted and cost-effective way to reach Bibbulmun Track users. These range from long-distance hikers to day walkers, volunteers, school and scout groups, bushwalking clubs and event and tour operators.

Over 300,000 user days are spent on the Track each year resulting in over $13million in direct expenditure annually. Much of this in the regional towns along the Track as walkers stay a night or two on their journey or base themselves for walks in an area.

The magazine contains a range of interesting articles about the Track including walker stories to inspire people to get back out on the Track again. Each edition profiles a Track Town and the other attractions in an area to encourage people to extend their stay.

Distribution

Bibbulmun News Magazine is distributed to over 2500 members, visitor information centres, Bibbulmun Track campsite and various organisations. Estimated readership is minimum 5000.

Importantly, it is a printed, full-colour publication that receives excellent feedback and is often kept for future reference.

Page 2: Bibbulmun Track Foundation Bibb News Advertising ... · • A logo in JPEG or PNG format (high res) ... OUTDOORS Leading adventures for 20 years. Call us today on 08 6219 5164 for

ADVERT CREATION REQUIREMENTS

Formatting

If you have selected the option to have us create your advert for you, you will need to provide the following at least 4 days prior to the appropriate deadline:

• A logo in JPEG or PNG format (high res)• A picture in JPEG or PNG format (high res)• A title Website URL• A small amount of copy (please keep your word limit to a minumum, see example adverts).

STANDARD INFORMATION ON ADVERTISING WITH THE BIBBUMUN TRACK FOUNDATION

To advertise in Bibb News Magazine, please fill out the following form, ensuring to complete the checklist and follow the steps and guidelines to submit the advert.

Our deadline(s) for Bibb News are in March, July and November. Please get in touch for exact dates.

ADVERT CONDITIONS

Payment must be made in full prior to advertising and/or advert creation is undertaken.

Bibbulmun Track Foundation is not responsible for adverts received that do not meet the standard sizing guidelines. Advertisements and content must be submitted prior to the relevant deadline, we will be unable to submit any advertisements that are received after the deadline.

*If you have opted for our preferred designer to create an ad for you, you will need to select this option on the form and accept the additional fee of $100. This fee includes a take home version of the advert for your own use, and one change option. Please contact us at least 4 days prior to the deadline if you would like to have an advert created for you, and we will get in touch with our designer.

Need an Advert Created?

Our preferred designer can create an advert for you and provide you with a copy for your own use. *Fee applies, please see the terms and conditions below.

WALKER FRIENDLY BUSINESS PROGRAM & AFFILIATED ORGANISATION The aim of our Walker Friendly Business Program is to connect walkers with businesses along the Track which provide facilities for walkers to make their stay enjoyable and aid them on their journey.

By becoming a Walker Friendly Business, you agree to offer a range of walker friendly services at your business. In return, your business will be promoted through the Bibbulmun Track Foundation’s marketing and promotional initiatives. You are also helping to maintain and protect the Track.

Affiliated members of the Bibbulmun Track Foundation are businesses who don't offer any services but still wish to support the Track as they use it or are associated in some way. AO support is an important part of assisting us to ensure that the Track remains a long distance trail of international significance and quality.

Take advantage of our reduced WFB rates! Get in touch and we can sign you up.

Page 3: Bibbulmun Track Foundation Bibb News Advertising ... · • A logo in JPEG or PNG format (high res) ... OUTDOORS Leading adventures for 20 years. Call us today on 08 6219 5164 for

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1/4 PAGE100mm (W) x 145mm (H)

1/6 PAGE65mm (W)

x 145mm (H)

ADVERTISEMENT SIZES AVAILABLE

SAMPLE ADS (shown as actual size)

.. .. •• •• •• • .. .. ••••• ••• ·•· • ••• . . . . . ------················ . . . ------·············-------

··tLWoMENr\ : t WALKING HOLIDAYS

AND MORE EXCLUSIVELY FOR WOMEN

I •

Bibbulmun Track Sections WA

Cape to Cape Track WA

Grampians Peaks Trail VIC

Top End Explorer NT

Best of The Kimberley WA

Outback Camel Trek SA

Murray River Walk SA

Kilimanjaro Full Moon Summit

Kokoda Track PNG

Regular Local Hikes & Events Across Australia

SIMPLYfi-REKKING

Nature Journey A guided multiday ultralight experience

Start your unique wilderness adventures on our affordable overnight or multi day treks

Small group treks beginner to experienced, youth to retired

Group families with kids 8+ years welcomed

Ultralight backpacks, trek poles, sleeping & cooking gear

Tailor your own overnight or multiday trek

We support The Duke of Edinburgh's Award

Blbbulmun Track, Cape to Cape WA, Tasmania, Victoria, Queensland, New Zealand, Nepal, Patagonia

www.simplytrekking.com.au m: 0427 058 866 e: [email protected]

& Tra.aVerse.

TRACl<S. TRAILS.ADVENTURE. COLLIE. WA.

Trail Transfers & Shuttle Service

ODT UC 1003191

Kayak & SUP Hire

Bike Transfers

Packages

We'll help you discover our region by providing the services you need with the

flexibility and freedom to give you an authentic and memorable experience.

Contact Simone Fraser www.traaverse.com.au

m: 0417 654 426 e:adventureetraaverse.com.au f@

@ :owELLl:NGUP TRANSFER:S

PH: 0413 924 681

[email protected]

H y tti r Bibb Walkers ,.

we·re Di,;relli'ngup Tran.srers nd w.tre here to get you where you need to be.

We offer an •on demaind' shuttle �ervice to. rrom and around Dwelling-up in our

comfortable 12 Seat r bus.

we can tra11<Sfe, you from Mandurah. Plnjmr a or any other loc:at[on,

indudmg P€irth Airport to Dw�llingup Fe ac.c:ess to the Blbbulrnun Tra k.

As a Walker Fnendly Business we can also arrange transport directly out on

to thft Bibbulmun Track.

Popular drop O'ff poln · inclucf Yarr agi I, Driver Road and Harvey

Quindannlni: Road.

Contact us for a quote for a II o your transpon: requirements.

1han(( vouTHANK YOU

1han(( vouA SINCERE THANK YOU TO THE FOLLOWING WALKERS WHO HAVE GENEROUSLY MADE DONATIONS

TO THE FOUNDATION.

Donations are tax deductible!

Through the National Trust, donations to the Foundation are deposited in a special account and assigned specifically to projects that enhance the Bibbulmun Track's environmental sustainability. The National Trust provides this service for free so you can be sure that 100% of your donation will go to Track projects.

Tax deductible donations can be made online, in person by cash or credit card, or by cheque which can be made out to the Bibbulmun Track Foundation with your name and address. We will then provide you with a receipt from the National Trust receipt book which indicates the donation is specifically for the Bibbulmun Track.

All donations, regardless of the amount, are gratefully received and all help to preserve our beautit i b lmu - :r ek

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Page 4: Bibbulmun Track Foundation Bibb News Advertising ... · • A logo in JPEG or PNG format (high res) ... OUTDOORS Leading adventures for 20 years. Call us today on 08 6219 5164 for

SAMPLE ADS (shown as actual size)

---- . .--- --- ------- ---·--------�Jlo un+eer A- -----------Several BTFvolunteers were included in the annual recognition of all volunteers engaged in DBCA projects.

Among the recipients of Outstanding Service Awards were Jim Freeman, Charlie Soord, Graham Murdoch,

Charmaine Harris, Maureen Potter and Chris Lee.

Maintenance volunteers Sue Palmer and Maureen Potter were among those recognised for Long Service Awards.

In a wonderful surprise, Mike Wood -retiring Chair of the BTF Board - was announced as the 2019 DBCA Volunteer of the Year. Congratulations Mike - a well-deserved honour indeed.

Environment Minister Stephen Dowson congrotulates Mike Wood on receiving the prestigious Volunteer of the Year Award. This was a well-deserved honour in recognition of more than 20 years of contribution to the Bibbulmun Track and the Foundation. Award winning BTF volunteers included {from L to R): Jim Freeman, Charlie Soord, Graham Murdoch, Mike Wood,

Charmaine Harris and Chris Lee.

� nspiration OUTDOORS

Leading adventures for 20 years.

Call us today on 08 6219 5164 for a brochure or check out our website for other guided walking and cycling tours around Australia. inspirationoutdoors.com.au [email protected]

ADVERTISEMENT SIZES AVAILABLE

1/2 page - 195mm (W) x 145mm (H)

1/2 PAGE195mm (W) x 145mm (H)

1/4 PAGE100mm (W) x 145mm (H)

1/6 PAGE65mm (W)

x 145mm (H)

Page 5: Bibbulmun Track Foundation Bibb News Advertising ... · • A logo in JPEG or PNG format (high res) ... OUTDOORS Leading adventures for 20 years. Call us today on 08 6219 5164 for

ENQUIRIES & BOOKINGS: Bibbulmun Track Foundation, YHA Building, 300 Wellington St, PERTH WA P: (08) 9481 0551 E: [email protected]

Bibbulmun NEWSADVERTISING CONTRACT AND RATES SHEETBUSINESS DETAILS

Business Name: Contact:

Postal Address:

Phone: Email:

*For valid AO or WFB members only. Not a member? Contact us to ask how you can sign up!**For $100, our designer can create a banner advert for you, and provide a copy for your own use in the future.***Additional 20% discount applies for annual package for members.

Single Issue (Please circle)

Non-member Member* Incl. artwork creation**

$950 $425 $525 $700 $275 $375

$500 $150 $250

$300 $100 $200

Annual package - 3 issues (Please circle)***

Non-member Member* Incl. artwork creation**

$2,280 $1,020 $1,120

$1,680 $660 $760

$1,200 $360 $460

$720 $240 $340

Size & description of advert

1/2 back page colour 195mm (w) x 145mm (h)

1/2 page colour 195mm (w) x 145mm (h)

1/4 page colour 100mm (w) x 145mm (h)

1/6 page colour 65mm (w) x 145mm (h)

PAYMENT DETAILS

Direct deposit: payable to Bibbulmun Track Foundation BSB: 306 061 Acct #: 0173124

Credit card Name on card:

Card No.: / / / Exp: /

Signature: Date:

Please select issue(s) you would like: April - July August - November December - March

File specificationsPlease ensure you limit your file size, but do not limit the resolution. Please use Dropbox to share files, and email only if you are unable to use Dropbox. Please ensure your finished file is to the correct dimensions as outlined in the advert sizes.We accept the following formats for finished artwork and media:

• JPEG (2MB max file size) • PNG (2MB max file size) • PDF (2MB max file size)

ADVERT CHECKLIST (Please tick if you are submitting finished artwork) • Finished artwork in jpeg, png or pdf format • File size does not exceed 2MB limit • Advert is correctly sized according to our advert sizing specifications

ADVERT CREATION CHECKLIST (Please tick if you are having an advert created)If you have selected the option to have us create your advert for you, you will need to provide the following at least 4 days prior to the appropriate deadline for us to liaise with the designer:

• A logo in JPEG or PNG format (high res) • A picture in JPEG or PNG format (high res) • A title Website URL (single URL only to refer to advert) • A small amount of copy (please keep your word limit minimal, see example adverts).

- OR -