ProCura is one of Western Canada’s most innovative, successful and respected property development and management companies. Since 1979, ProCura has

designed trend-setting landmarks and communities in Calgary, as well as in Edmonton and Vancouver. As ProCura expands its diverse portfolio of residential, office, retail and mixed-use buildings, the company will continue to promote and foster the creation of vibrant, livable spaces. ProCura has earned an exceptional reputation among in-dustry and municipal stakeholders for the performance and quality of its services – from development, investment and asset management to property management, leasing and marketing. As ProCura owners George and Sherry Schluessel point out with passion and energy – affecting people’s lives is what it’s ultimately all about.“Key business aspects like the timely acquisition of land, desirable locations, return on investment (ROI), and the innovative design and development of great properties are essential, of course,” says Sherry, senior managing

ProCura, Building Lifestyles

ProCura | 35th ANNIVERSARY | 1

ProCura Calgary Team at ProCura’s office. Photo by Melissa Arthur

By John Hardy

Photo by Melissa Arthur

ProCura Grand - 4th Street and 11th Avenue SW

Rawlyk Developments Inc. | 25th Anniversary | 6

network of gifted architects, interior designers and trades. Today, the company draws on their years of experience to build dwellings that match Calgary’s unique personalities.

For example, Rawlyk Developments helps clients imple-ment new trends and personal tastes into the design of their homes. The environmentally conscious can opt for the latest in energy-saving technologies. Music enthusiasts can create soundproof recording studios. And yoga practitioners can have blissful retreats in the comfort and convenience of their own homes. Other options include water purification sys-tems, built-in air purifiers, customized stonework, automated lighting and personalized entertainment rooms. Rawlyk Developments gathers the right team for each project.

“No matter what the project is, there’s bound to be a unique element that requires an out-of-the-box approach”

says Doug Rawlyk. “We work with our trade partners to come up with practical solutions that exceed the client’s expectations.” As every project is distinctive, the company gains new expertise and knowledge of the latest trends and possibilities in homebuilding with every undertaking.

As one can imagine, the challenges often extend beyond the building project. Calgary weather has thrown a myriad of challenges at the Rawlyk team over the years, and each situation requires expertise and a well-thought out solu-tion to resolve. In 2013, Rawlyk Developments helped many Calgarians restore their flood-damaged homes and bring cli-ents’ signature styles back to their living spaces.

As Rawlyk Developments celebrates their 25th anni-versary, their thoughts are of heartfelt gratitude. “We are extremely fortunate and grateful to have worked with the Calgary community these past 25 years,” says Doug Rawlyk. “This is not only a celebration of our company; it’s a cel-ebration of our client relationships and the talented team of professionals who partner with us.”

Rawlyk Developments thanks their valued clients, part-ners and employees for helping them achieve this significant milestone. As Calgary continues to evolve, Rawlyk Devel-opments will surely see many continued years of creating personal sanctuaries for Calgarians. •

“We are extremely fortunate and grateful to have worked with the Calgary community

these past 25 years. This is not only a celebration of our company; it’s a celebration of our client relationships and the talented team of professionals who partner with us.”

~ Doug Rawlyk

Doug Rawlyk, the company’s founder and president

www.rawlyk.com

91

partner at ProCura. “But when you get right down to it, the entire process and the finished product is about people. It is all about relationships. The attention to detail, quality of construction, and an understanding of what people want and what lifestyle they are looking for – these are ProCura priorities.”With more than 35 years of solid industry savvy and expertise gained from the development of ground-breaking properties, as well as tremendous consumer experience based on complete respect for commercial and residential tenants, George, the president and CEO, credits ProCura staff and development partners for the company’s success.He emphatically underscores that the company’s true focus is people. “We put a lot of thought about the eventual residents of our buildings. While suburban product is different from downtown product, all residential tenants have a right to expect an affordable and quality home

that suits their daily lives,” he says. “Our commercial tenants also demand and deserve the best possible location and the facilities to enable them to conduct efficient business and make their organizations grow. ProCura is committed to ensuring they get what they need and what they are looking for.”Although Sherry recognizes that location-location remains the common and almost sacred mantra of real estate development, she also points to the changing aspects of the development in-dustry, fluctuating market factors and shifting consumer trends.“Sustainability and the environment are vital ProCura is-sues and increasingly important considerations for our residential and commercial tenants,” she explains. “The sustainability of our buildings is an enormous ProCura factor. From the design to the construction, there are many tangible benefits of developing or retrofitting to meet the new sustainability standards.” The widely popular LEED (Leadership in Energy and Environ-mental Design) program is an environmental building rating

system that has already transformed the building industry for a more sus-tainable and healthy future. LEED offers third-party certification for green buildings and provides de-velopers with an effective way to use various “green” aspects in everything from building design, construction and operations all the way to routine maintenance. ProCura is proactively committed to sustainability and has an in-house LEED-accredited team that specializes in developing, in-tegrating and maintaining LEED protocols at all new commercial and residential properties.“ProCura understands the big impact that design and construction have on the environment. That’s why we have

ProCura | 35th ANNIVERSARY | 2

The Montana and Emerald Sonte - Beltline

Congratulations ProCura

rjc.caInnovative thinking. Practical results.

Multigas Detection provides gas detection sales and calibration service to ProCura, and we enjoy working

with their capable team. We are thrilled with ProCura’s growth and development, and their focus on quality management principles. Congratulations on your

anniversary and our best wishes in the coming years.

www.multigasinc.com

ProCura | 35th ANNIVERSARY | 3

www.Yardi.com

on 35 years of innovation and crafting remarkable places to work, live, and grow!

Yardi is proud to provide industry-leading real estate software solutions to your business.

CongratulationsProCura Real Estate Services Ltd.

partner at ProCura. “But when you get right down to it, the entire process and the finished product is about people. It is all about relationships. The attention to detail, quality of construction, and an understanding of what people want and what lifestyle they are looking for – these are ProCura priorities.”With more than 35 years of solid industry savvy and expertise gained from the development of ground-breaking properties, as well as tremendous consumer experience based on complete respect for commercial and residential tenants, George, the president and CEO, credits ProCura staff and development partners for the company’s success.He emphatically underscores that the company’s true focus is people. “We put a lot of thought about the eventual residents of our buildings. While suburban product is different from downtown product, all residential tenants have a right to expect an affordable and quality home

that suits their daily lives,” he says. “Our commercial tenants also demand and deserve the best possible location and the facilities to enable them to conduct efficient business and make their organizations grow. ProCura is committed to ensuring they get what they need and what they are looking for.”Although Sherry recognizes that location-location remains the common and almost sacred mantra of real estate development, she also points to the changing aspects of the development in-dustry, fluctuating market factors and shifting consumer trends.“Sustainability and the environment are vital ProCura is-sues and increasingly important considerations for our residential and commercial tenants,” she explains. “The sustainability of our buildings is an enormous ProCura factor. From the design to the construction, there are many tangible benefits of developing or retrofitting to meet the new sustainability standards.” The widely popular LEED (Leadership in Energy and Environ-mental Design) program is an environmental building rating

system that has already transformed the building industry for a more sus-tainable and healthy future. LEED offers third-party certification for green buildings and provides de-velopers with an effective way to use various “green” aspects in everything from building design, construction and operations all the way to routine maintenance. ProCura is proactively committed to sustainability and has an in-house LEED-accredited team that specializes in developing, in-tegrating and maintaining LEED protocols at all new commercial and residential properties.“ProCura understands the big impact that design and construction have on the environment. That’s why we have

ProCura | 35th ANNIVERSARY | 2

The Montana and Emerald Sonte - Beltline

Congratulations ProCura

rjc.caInnovative thinking. Practical results.

Multigas Detection provides gas detection sales and calibration service to ProCura, and we enjoy working

with their capable team. We are thrilled with ProCura’s growth and development, and their focus on quality management principles. Congratulations on your

anniversary and our best wishes in the coming years.

www.multigasinc.com

ProCura | 35th ANNIVERSARY | 3

www.Yardi.com

on 35 years of innovation and crafting remarkable places to work, live, and grow!

Yardi is proud to provide industry-leading real estate software solutions to your business.

CongratulationsProCura Real Estate Services Ltd.

chosen a leadership role in applying the latest technologies and practices, so we can be more efficient and reduce the ecological footprint of our buildings,” says Sherry. “There is a win-win pay-off! Reduced energy costs and water usage, increased air quality and more natural light in our commer-cial properties have been shown to cause 16 per cent higher levels of employee productivity and work performance and significantly reduced levels of absenteeism. It also provides a better quality of life experience that attracts and retains long-term tenancies in our residential properties, and retention is your biggest advantage in our industry.”The Schluessels know that approved land is still the pivotal aspect of effective and valuable development. It’s also a ProCura competitive-edge and ranks the company in a league of its own.“We have been on a steady course with our long-term strategy and approach about land acquisition and the de-velopment of new properties,” George explains.

Some excellent examples of the lifestyle-driven ProCura design and development are the timeless and classic ele-gance of The Montana, the award-winning Emerald Stone community; and the impressive, up and coming ProCura Grande at 4th Street SW and 11th Avenue SW. “ProCura has an extensive inventory of land. We have land for at least 5,000 suites, enough to last us 20 years,” George notes. “We now also offer a full range of client services to complement our diverse asset base.”Whether industry-driven, economy-driven or consumer and lifestyle-driven (or all three), various aspects of project development have changed dramatically, especially during the past six years since the 2008 downturn. “Our focus is now residential and commercial rental properties,” he says, highlighting ProCura’s new busi-ness strategy. ”We are out of the condo business. Condo buildings require heavy pre-sell, the developer has all the risks, and I’m not sure if condos, especially high-end, inner city condos, have priced themselves out of the condo buyer market.”He says that 5 or 10 years ago, the consumer could buy a Calgary condo for $150,000. “CMHC only required five per cent down and there was a lot of demand from a large pool of purchasers. Today, the price is more like $350,000. CMHC wants at least 20 per cent down and it requires substantial equity,” George adds. “Let’s face it. There just aren’t many potential condo buyers out there with $70,000 in the bank.”North American statistics also show that the condo market has gone out of whack. New York City condos sell for more than $3,000 per square foot. Some Vancouver and Toronto condos – and recently some high-end Calgary condos –

ProCura | 35th ANNIVERSARY | 4

ProCura senior managing partner Sherry Schluessel with The Montana model 28th floor ProCura offices. Photo by Melissa Arthur

Congratulations!Congratulations!

When it comes to business, lasting relationships lead to greater rewards. Get the Servus Business Banking team working for you. Let’s talk.

servus.ca | 1.877.378.8728

Servus proudly congratulates ProCura on 35 years in business.

ProCura | 35th ANNIVERSARY | 5

Congratulations to ProCuraReal Estate Services Ltd on35 years in business.

Calgary Main branch606 - 4th Street SW / P: 403.262.8700cwbank.com

Reltech enjoys an ongoing relationship with ProCura providing VFD sales, service, and Preventative Maintenance. We applaud their determination

in creating quality and long-term value, which are also our guiding principles.

Congratulations on 35 successful years and the many more to come.

www.vfdsales.ca1.888.4LEVITT (453.8488)

www.levitt-safety.com

Toasting 35 Years

of Building Excellence

Arrow Engineering proudly salutes valued client and industry leader, ProCura Real Estate Services, for their time-tested success. We celebrate their remarkable contribution to the community and look forward to collaborating on more groundbreaking real estate projects as we expand into Calgary.

ArrowOnline.caMechanical | Electrical | Civil | Structural

chosen a leadership role in applying the latest technologies and practices, so we can be more efficient and reduce the ecological footprint of our buildings,” says Sherry. “There is a win-win pay-off! Reduced energy costs and water usage, increased air quality and more natural light in our commer-cial properties have been shown to cause 16 per cent higher levels of employee productivity and work performance and significantly reduced levels of absenteeism. It also provides a better quality of life experience that attracts and retains long-term tenancies in our residential properties, and retention is your biggest advantage in our industry.”The Schluessels know that approved land is still the pivotal aspect of effective and valuable development. It’s also a ProCura competitive-edge and ranks the company in a league of its own.“We have been on a steady course with our long-term strategy and approach about land acquisition and the de-velopment of new properties,” George explains.

Some excellent examples of the lifestyle-driven ProCura design and development are the timeless and classic ele-gance of The Montana, the award-winning Emerald Stone community; and the impressive, up and coming ProCura Grande at 4th Street SW and 11th Avenue SW. “ProCura has an extensive inventory of land. We have land for at least 5,000 suites, enough to last us 20 years,” George notes. “We now also offer a full range of client services to complement our diverse asset base.”Whether industry-driven, economy-driven or consumer and lifestyle-driven (or all three), various aspects of project development have changed dramatically, especially during the past six years since the 2008 downturn. “Our focus is now residential and commercial rental properties,” he says, highlighting ProCura’s new busi-ness strategy. ”We are out of the condo business. Condo buildings require heavy pre-sell, the developer has all the risks, and I’m not sure if condos, especially high-end, inner city condos, have priced themselves out of the condo buyer market.”He says that 5 or 10 years ago, the consumer could buy a Calgary condo for $150,000. “CMHC only required five per cent down and there was a lot of demand from a large pool of purchasers. Today, the price is more like $350,000. CMHC wants at least 20 per cent down and it requires substantial equity,” George adds. “Let’s face it. There just aren’t many potential condo buyers out there with $70,000 in the bank.”North American statistics also show that the condo market has gone out of whack. New York City condos sell for more than $3,000 per square foot. Some Vancouver and Toronto condos – and recently some high-end Calgary condos –

ProCura | 35th ANNIVERSARY | 4

ProCura senior managing partner Sherry Schluessel with The Montana model 28th floor ProCura offices. Photo by Melissa Arthur

Congratulations!Congratulations!

When it comes to business, lasting relationships lead to greater rewards. Get the Servus Business Banking team working for you. Let’s talk.

servus.ca | 1.877.378.8728

Servus proudly congratulates ProCura on 35 years in business.

ProCura | 35th ANNIVERSARY | 5

Congratulations to ProCuraReal Estate Services Ltd on35 years in business.

Calgary Main branch606 - 4th Street SW / P: 403.262.8700cwbank.com

Reltech enjoys an ongoing relationship with ProCura providing VFD sales, service, and Preventative Maintenance. We applaud their determination

in creating quality and long-term value, which are also our guiding principles.

Congratulations on 35 successful years and the many more to come.

www.vfdsales.ca1.888.4LEVITT (453.8488)

www.levitt-safety.com

Toasting 35 Years

of Building Excellence

Arrow Engineering proudly salutes valued client and industry leader, ProCura Real Estate Services, for their time-tested success. We celebrate their remarkable contribution to the community and look forward to collaborating on more groundbreaking real estate projects as we expand into Calgary.

ArrowOnline.caMechanical | Electrical | Civil | Structural

are selling for $1,000 per square foot. It is the key reason why George and other industry insiders warn that price points have pretty well ruined affordability, shrunk the condo mar-ket, and are why developing condo buildings is no longer a viable business.ProCura’s quality of develop-ment and innovative strategy are proving that Calgary’s present and future are residential and commercial rental properties. The complex bottom line includes crunching numbers like the ROI on the cost of land and the cost per square foot of construction. The Schluessels are candid, ex-plaining that with all factors tak-en into account, developers must build smaller units just to make the numbers work. The going rate for a superb ProCura rental unit in Calgary ranges between $1.80 to $2.25 per square foot.In addition to developing award-winning properties, ProCura is dedicated to helping charitable and social organizations that are making a real difference in people’s lives. Giving back to the com-munity is at the core of everything ProCura does. The company is a generous and long-term supporter of local causes – from the Heart and Stroke Foundation, Inn from the Cold and Big Broth-ers Big Sisters to the YWCA Calgary, Gold Medal Plates and many others.This year, the company launched the “Signs of Change Project,” an am-bitious initiative to engage the real estate industry across Canada in a model of CSR where shared value is created. ProCura wants to inspire property developers and their networks of partners to participate in opportunities where business and social benefits are generated together.For example, the large hoardings that surround ProCura’s project sites are high-profile, high-value venues for partners to advertise their brands and services. Partners who invest in advertising at these

sites are also investing in the community, as ProCura donates that ad revenue, as well as provides $250,000 in matching funds, to a range of local, non-profit organizations. In Calgary, ProCura expects to contribute $500,000 to Big Brothers Big Sisters.

Signs of Change will enable ProCura, its partners and the industry to have a positive and profound impact in cities coast-to-coast. Aside from the emerging trends in the development industry, the Schluessels are gung-ho about some exciting changes which are about to happen at ProCura. “We have a truly exceptional staff. They are loyal, hardwork-ing, creative and dedicated. It’s time we stepped back a bit and give our staff a similar kind of opportunity that was given to us,” George says with pride and emotion. “We will gradually transition ProCura to employ-

ee ownership. It will allow us to stay on and mentor.”The high-energy married couple are good natured about their hectic professional and personal schedules and laugh off clichés about the hazards of couples working together. “We are fortunate to have a unique soul mate relationship. When it comes to work, we are focused and passionate about different aspects of the business,” says Sherry. “And we enjoy being busy and achieving, together.”The distinguished, 35-year track record of innovation, long-term relationships with contractors and trades, and the loyal respect of property residents are the ultimate testaments to ProCura’s excellence. “Our unconditional ProCura strategy and promise,” Sherry emphasizes with conviction and a radiant smile, “is the highest standards of quality, affordability, sustainability and the kind of lifestyle and workplaces that people want and deserve.”

ProCura | 35th ANNIVERSARY | 6

www.procura.ca

ProCura president and CEO George Schluessel and senior managing partner Sherry Schluessel. Photo by Melissa Arthur

WD Construction & Millwork | 15 Years | 1

15 Years of Crafting ExcellenceBy John Hardy

The success of WD Construction & Millwork is a reflection of its leadership, dedicated staff, skills and expertise honed through an array of successfully completed projects. They have an uncompromising focus on maintaining the highest

of standards and their client-focused quality of work contributes to their greatest of attributes - Reputation.

WD Construction’s reputation is all about the full range of dental and office space interior construction services that they provide: consulting, estimating and planning through to sched-uling, construction, supervision, securing the necessary permits and inspections, and ultimately the completion of projects, on-time and on-budget. Depending on the client’s needs, the scope of services available range across the full project life cycle from inception through to completion.

The focus of WD’s projects is the construction and renovation of Calgary dental and office space, including custom millwork. Projects have also included commercial base building and miscel-laneous interior office and retail renovation projects for businesses and stores in the Calgary area.

Like many of their clients, the WD team is made up of professionals and craftsmen who are also “specialists” in the services they provide. Their specialty is in the planning and building of efficient, functional and attractive contemporary dental clinics and office space.

Bob Dawson and Steve Loewen are the two principals and

leaders of the WD Construction team. Their combined decades of Calgary-area savvy and their diverse experience in all aspects of the construction business sets the company apart and in a league of their own. Lee McCallum provides leadership as the construc-tion manager responsible for the translation of WD’s corporate vision in the efficient execution of their projects. The three of them share a common trait which is part of the WD competitive edge: a focus on client relationships!

For more than 15 years, the Calgary-based interior construction contractor has built valuable relationships and a solid reputation, primarily with the dental community, owners of area medical offices and clinics, other health professionals as well as suppliers, designers, subcontract trades, and the city’s building department.

Through the translation of drawings and plans to timely comple-tion, and a focus on client satisfaction, word of mouth has helped make WD Construction one of the most sought-after interior con-struction contractors in Calgary.

Another key WD trait is attention to detail. “The various stages of the construction – the walls, the floors, the ceilings, the cabinets, the mechanicals, the counters, the light fixtures, the plumbing, the tiles, the flooring and the finishes – are very important aspects of what we do,” explains Steve Loewen.

“The client relationship, and their valuable input and feedback, is a huge part of making it all come together and happen efficiently.