bic unleash your potential tour
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BIC UNLEASH YOUR POTENTIAL TOURA CASE STUDY BY STUDENT VILLAGE 2017
A case study by Student Village 2017
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BIC NEEDED STUDENT
VILLAGES EXPERTISE TO
HELP THEM LAUNCH THEIR
UNLEASH YOUR POTENTIAL
CAMPUS TOUR AND CONTINUE
THEIR RELATIONSHIP
WITH STUDENTS ON CAMPUS
THE CHALLENGE
A case study by Student Village 2017
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BIC WANTED STUDENT VILLAGE TO
BUILD ENGAGEMENT BETWEEN THE BRAND AND YOUTH ON SOCIAL
MEDIA PLATFORMS
STRENGTHEN BRAND AWARENESS AT CAMPUSES AND ENGAGE
INTERACTION
HELP STUDENTS UNLEASH THEIR POTENTIAL WITH BIC
DISTRIBUTE BIC PENS ON CAMPUS
A case study by Student Village 2017
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THE ROLL OUT
THE CAMPAIGN TARGETED TOP SA CAMPUSES NATIONALLY WITH PRE-
AWARENESS, SAMPLING AND DIGITAL SUPPORT
THE BIC BOY WAS ON STANDBY THROUGHOUT, READY TO
ENTERTAIN AND MAKE THE EXPERIENCE MEMORABLE
THE BIC PENWALL WHICH WENT TO TWO CAMPUSES, UJ AND WITS,
TOOK SAMPLING TO A WHOLE NEW LEVEL
A case study by Student Village 2017
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BIG REVEAL
STUDENTS SAMPLED OVER 60,000 BIC PENS THROUGHOUT THE
CAMPAIGN
THE MESSAGE WAS SLOWLY REVEALED AS STUDENTS KEPT
PICKING THEIR BIC FROM THE PEN WALL
PENS WERE PLACED ON A GIANT WALL, HIDING A SECRET MESSAGE
FOR STUDENTS TO UNCOVER
UNLEASH POTENTIAL WAS REVEALED AT THE END OF THE DAY TO LEAVE STUDENTS WITH A POWERFUL, INSPIRING MESSAGE
A case study by Student Village 2017
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STUDENTS STILL MAKE BIC THEIR FIRST CHOICE IN STATIONERY, HELPING THEM PEN DOWN THEIR
FUTURE AND UNLEASH THEIR POTENTIAL
RESULTS
THE CAMPAIGN RECEIVED OVER 1.7 MILLION IMPRESSIONS AND REACHED OVER 702,000
ACCOUNTS 7 X THE CAMPUS REACH!
THE CAMPAIGN HAD A PHENOMENAL ON CAMPUS REACH OF 226,023 STUDENTS, HELPING BIC MAKE
A MASSIVE IMPACT
THE UNLEASH YOUR POTENTIAL CAMPUS TOUR EXECUTION HAS BEEN NOTED BY BIC AS A BEST PRACTICE CAMPUS ACTIVATION, GLOBALLY
RONETTE KISHUN, MARKETING MANAGER STATIONERY, BIC SOUTH AFRICA
STUDENTS STILL PICK THEIR BIC!
A case study by Student Village 2017
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CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918
EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2017