bid torquay 10min exposure

BNI Presentation Brown Ink Design . page 2b r o w n i n k d e s i g n s o l u t i o n s b y d e s i g n

BNI Brown Ink Design . page 2

.PublicityIs all publicity good publicity?

BNI Presentation Brown Ink Design . page 3

If you live by publicity, you’ll probably die by publicity.Russell Baker


.ExposureDoes exposure guarantee success?


.Retail Example

OLD logo NEW logo

Main road, large signs, average 12,000 cars driving past a day.Does this guarantee success?


Some success stories


One very large failure!


.Website ExposureDoes ranking number one on Google guarantee success?


So how do you guarantee success in business?


You CAN’T!


Successful businesses, do have a number of things in common. They understand themselves and know what their customer wants.


.Your Brand1. Your story

2. Your product or service

3. Your customer relationships

4. Your promise


.The StoryStory + TellingThe story must come first, great stories like great ideas withstand trends and live longer.

Idea + Aesthetics


.Your Visual Message1. What does it say?

2. Does it match your objectives?

3. Does it reflect your business?

4. Does it stand out?


Why is your visual message impor tant?


Yellow Stages

Macquarie

S

A A B

Yellow Stages

MacquarieS

A A B

Yellow Stages

MacquarieS

A A B

Yellow Stages

Macquarie

S

A A B

Yellow Stages

MacquarieS

A A B

Yellow Stages

Macquarie

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A A B


Sit For ReadingEnjoyable, Relaxing & Educational

cow do


.Why does this happen?The human brain in most cases will recognise shapes and colours before words.


.What have we learned?Exposure is impor tant, and brand recognition increases with repeated exposure.


.Your message?The story and the way you present this is extremely impor tant. A logo can convey the character of the business.


Re-branding Geelong Monitoring Services

GEELONGMONITORING SERVICES


Re-branding Cafe Meals – Time For Youth


New branding – Desyco Construction


New branding – Enga


New branding – Surfcoast Wholefoods


New branding – Whale Spout


New branding – Whale Spout Press and Digital Advertising

Handmade children’s clothes & accessories

– encouraging kids to be kids.

www.whalespout.com.au

Handmade children’s clothes & accessories –

encouraging kids to be kids.


Handmade children’s clothes & accessories –

encouraging kids to be kids.



Re-brand No. 2

IMAGEGALLERY

AIRCRAFTHISTORY

BUY NOW

TIGER MOTH FLIGHTS

TESTIMONIALS

READ ABOUT OURCLIENT’S EXPERIENCES


Your brand should leave a mark, not a stain.Rodney Brown

BNI Brown Ink Design . page 36

.Ideal referral

. Star t-up business requiring a complete branding package eg. logo, stationery, brochure, signage etc

. Established business needing to update their branding.

www.brownink.com.au