biddable world: why social and why now?
DESCRIPTION
This presentation covers the benefits of social media advertising over traditional PPC and the latest developments in social media advertising that make now the right time to be taking it seriously.TRANSCRIPT
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Why Social and why now?
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Source: Adobe Digital Distress 2013
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On average, 33% of people say that the number of social shares on a product is likely to influence
their purchase decision
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Facebook is the third most popular internet property
Source
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Source
…and comes second for amount of time spent
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Twitter Ads have been one-third the cost of other paid channels we use.- Cameron Uganec, Hootsuite
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StumbleUpon: Get rewarded for good paid content with free
organic stumbles
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Twitter: Only pay for the action you want
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Objective-based campaigns:
• Followers
• Website clicks or conversions
• Tweet engagement
• App installs or engagement
• Leads on Twitter (data capture)
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Source
Facebook ad revenue showing significant growth
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Facebook benefits Unpublished posts
Custom & Lookalike Audiences
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Twitter benefits Custom Audiences
Steal competitors’ followers
Only pay for actions that meet objectives
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LinkedIn benefits Target by job title, industry etc
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Instagram introduces better analytics
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Source
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Facebook launches cross-device reporting
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Source
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Snapchat working on Snapchat discovery
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Source
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Pinterest testing self-serve ads
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Use social insights and demographic data
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Display can learn from PR/SEO activity
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Retargeting can leverage content marketing
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Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons