Bangkok, Thailand

Bidding in Times of Crisis: Credit to Professor Vasant Sumethkul M.D.

The Thai Transplantation SocietyIntroduction

Thai Transplantation Society has long been an ardent

supporter of The Transplantation Society and recently become

one of its affiliated societies. It has also worked with various

international organizations, such as the World Health

Organization, to improve transplantation practices in Thailand,

which has a significant unfulfilled demand for transplantation

treatments. To date, 330 patients in Thailand have received liver

transplants from deceased donors, while a further 30 pediatric

and adult patients have had liver transplants from living related

donors. The total number of Thai patients who have received

bone marrow and stem cell transplants now exceeds 1,000

transplantations.

Kidney transplants constitute the largest number of solid organ

transplantations being performed in Thailand, with 4,202

patients to date having received kidney transplants from 23

centers throughout the country. Fifty-five percent were kidney

transplants from deceased donors and forty-five percent from

living related donors. Currently, 400 kidney transplants are

performed in Thailand each year. However, many more patients

remain in need of transplantations.

CAST 2007: 1 – 4 December 2007

at Pattaya

World Transplant Game Bangkok 2007

Details of the bid for

XXVI International Congress

of the Transplantation Society

(ICTS Congress 2016)

History of the Congress

XXV Congress 2014 San Francisco, USA

XXIV Congress 2012 Berlin, Germany

XXIII Congress 2010 Vancouver, BC, Canada Delegates 5,000

XXII Congress 2008 Sydney, NSW Delegates 4,400

XXII Congress 2006 Boston, MA, USA. Delegates 4,000

XXII Congress 2004 Vienna, Austria Delegates 4,014

XXII Congress 2002 Miami, USA Delegates 5,000

XXII Congress 2000 Rome, Italy Delegates 4,500

XXII Congress 1998 Montreal, Canada Delegates 3,875

XXII Congress 1996 Bacelona, Spain Delegates 4,000

XXII Congress 1994 Kyoto, Japan Delegates 2,286

XXII Congress 1992 Paris, France Delegates 3,400

The Thai Transplantation SocietyIntroduction

XXIII International

Congress of The Transplantation

Society

August 15 – 19, 2010Vancouver, Canada

Requirement from the TTS

Thailand’s Bid fast facts

- Date: 8-11 August 2016 (proposed date) at BITEC

- Bi-annual Congress (Last Congress at Sydney 2008

attracting approximately 4,400 registrants)

- Minimum 3,500 persons for plenary sessions

- At least 1,000 posters

- Expected delegates 5,000 - 6,000 persons

- Exhibition & PosterArea: 5,000 Sq.m.

Timeline of BID Activities

• Deadline for electronic receipts of bids April 2009

• Bid sent to Congress Organizing Committee for Review May 2009

• Bids are reviewed and scored

• Top 5 bids are invited to do presentation August 2009

(at ESOT 2009 meeting in Paris, France)

• Initial review of bids by TTS Congress Organizing Committee September 2009

• Selection of top 2-3 bids that meet the criteria

• Site Visits October 2009

• Mailing of ballots to TTS membership November 2009

• Deadline for return of ballots March 2010

• Announcement of winner at the XXIII Congress 2010 in August 2010

Vancouver, BC, Canada

Steps for Bidding

ICTS 2016

•Argentina

•South Africa

•Turkey

•Thailand

1st Round

Announcement of Winner

Approval & announcement at Vancouver, Canada

August 2010

• Most popular site

•Bangkok & Buenos Aires

(by popular votes)

2nd Round

Completed Tasks to Support

ICTS 2016 Bidding

Bid Book

Bid Presentation

BID VDO

Bid Website

Bid Brochure

E-Marketing (Google AdWords)

Site Inspection at BITEC by Dr.Chapman, The President of

The Transplantation Society

Bidding Website (Developed and

Corporate by TCEB

Brochure for

Promoting the

Thai Bid:

Developed by

BITEC

Global E Marketing Campaign

Performance Report

Mar 25 – Apr 30, 2010

E-Marketing: Google AdWords

E-Marketing

Google AdWords(Executive Summary)

• Start Campaign

• Google Search only

Mar 24

• Opted into Content Network

• Created 1 adgroup: Journal

• Added Negative Keywords: hair, implant, restore

April 1 & 2

• Sent summary

• Get feedbackApril 7

• A way to reach Global members of TTS, to attract to Thailand’s bid website•Started the Campaign on Mar 24, and it’s running on Google Search only.• After running campaign for 9 days, we found that keywords didn’t accrue much impressions and clicks as we expected, and hence resulting in low quality score.• April 1, we opted the campaign into Content Network. This is to show the ads on relevant pages across the Google Partner sites. • The campaign performs better in terms of number of clicks and impression.• Moreover, we optimized the keyword by adding more relevant terms and at the same time some negative keywords to block the irrelevant traffic.

Total Stats Summary + Daily View

1. Impressions – 1,739,788

2. Clicks – 2,092

3. Cost – 54,719.34 THB

Network Distribution

Stats Summary

Network Search Content

Impressions 92,846 1,646,942

Clicks 308 1,784

Cost 13,840.89 THB 40,848.45 THB

CTR 0.33% 0.11%

Average CPC 44.94 THB 22.91 THB

Impression – a number of ad shown

Click – a number of ad clicked bringing users to your site

CTR – click/impression

Average CPC – average cost per click

Geographical

Report Summary

• Who see your ads the most?

• Who click your ads the most?Canada

China

India

Indonesia

Romania

Turkey

United Kingdom

United States

Canada

China

India

Indonesia

Romania

Turkey

United Kingdom

United States

Where are those clicks from?

Questions1. Any countries to focus more on? We can separate campaign for these countries2. Any countries to remove from targeting?

Note – I have highlighted countries where we got more than 5,000 impressions.

Strategy Summary

• Placed ads on both Search and Content to reach keyword-searching and internet searching audience

• Targeted both surgeons and their patients

• Targeted 84 countries

• In sum, campaign objective is met. We are able to show ad 1.7 million times within 1.5 months with the cost of 55,000 THB approx.

Bid Presentation of ICTS 2016

Paris, France28 Aug -2 Sep 09

European Society for Organ

Transplantation

(ESOT Paris 2009)

31st Aug 2009

Bid Presentation day

Bidding at Paris

Bidding at Paris

Thai Team

Political Unrest in Thailand Mid May 2010

Message from the TTS

Thailand won the member’s ballot votes

But the TTS will not be in position to announce a definitive site for

2016

But TTS will announce the result of the vote ( in favor of Bangkok)

The final site visit will be delayed to the 4th quarter of 2010

The Thai Transplantation Society will meet with the TTS for another

round of presentation on the impact of the political instability in

Thailand, the connection of the BTS to BITEC, a suitable gala dinner

venue and theme for 4,000 delegates.

Argentina will also be given a chance to report their updates to the

council

The Thai Transplantation SocietyIntroduction

To be Continued!Episode II

Q&A