bienvenido bienvenue - europa · 2017-11-22 · number of ponds: 4,700 average size: 0,6 ha total...
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Herzlich Willkommen
Welcome
BienvenueBienvenido
Witamyκαλωσόρισμα
bun venit ter vetuloa
seja bem vindo
dobrodošli
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Activities in the
FLAG Tirschenreuth
Speaker:
Hans Klupp
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population: 73.241
area: 1.084 km²
population density : 72 inhabitants/km²
The Land of a 1000 Ponds
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number of ponds: 4,700
average size: 0,6 ha
total area: 2,700 ha
fish yield/ha: ca. 400 kg
number of farms: over 900
There are only a few pond farms for which raising carp is their main source of income. Over 90% of
the ponds are part of a farm or are managed on a part-time basis.
FLAG Tirschenreuth
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The beginnings – 20 years ago
problems:
- only a few, mostly traditional recipes available – “blue” or “baked”
- there were hardly any fish direct marketers
- only a few people were interested in the long tradition of fish farming
- hardly anyone in the region knew that our district is a European center of carp farming
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The beginnings – 20 years ago
this results in the following measures for carp marketing:
- Professional training for fish farmers and chefs
- adding value to product - direct marketing and processing
- improving the image of the product
- carp as a factor of regional identification
- cooperation with gastronomy and tourism
- creating a touristic infrastructure
- professional advertising
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Professional training for chefs
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Professional training for fish farmers
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direct marketing and processing
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improving the image of the product
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Carp as a factor of regional identification
Our Phantastic Carps
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Carp as a factor of regional identification
Huge events
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cooperation with gastronomy and tourism
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touristical infrastruture
“Stairway to Heaven” – viewing platform
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touristical infrastruture
The Museum for Fisheries
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professional advertising
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professional advertising
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representative for the product
"Oberpfälzer Teichnixe" (pond nixie)
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cooperation
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EFF / EMFF
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Our results
- Autumn has become a touristic highlight thanks to “Erlebnis Fisch”
- Carp and regional fish have become the trademarks of the entire region
People are proud of our regional fish products and the long tradition of pond farming!
- Traditional pond farms have developed into direct marketers, touristic highlights and restaurants
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