big apps, big data, and why "connected things" are not the iot
DESCRIPTION
Smartphones, smart watches, laptops, connected cars, smart homes and wearables. The Internet of Things is arriving, and with it, some big challenges. Yes, the “things” are connected but they’re not communicating in a way that realizes the full potential of the IoT. In this webcast, Brian Mulloy explores how to design and develop apps that work harmoniously with other apps as a system of systems. Learn about “big apps”—emergent systems that enable apps on multiple devices to work together—and how they are a design metaphor for creating holistic, consistent experiences across multiple devices. Discover how looping big apps into big data creates a compelling adaptive platform for the IoT. Join to discuss: - the potential of the IoT, realized through an adaptive cycle of analysis, prediction, and action, at scale - how to go from today’s single-device apps to multi-device big apps - the role big data will play in a virtuous app development cycle - what the IoT means for your industry Download podcast: http://bit.ly/ZWWwTvTRANSCRIPT
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Big Apps, Big Data, and Why
"Connected Things" are not the IoTBrian Mulloy
@landlessnessSeptember 25, 2014
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Today’s speaker
Brian MulloyApigee
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© 2014 Apigee Confidential – All Rights Reserved 3
Apigee social channels
YouTubehttp://youtube.com/apigee
Slideshare
http://slideshare.com/apigee
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© 2014 Apigee Confidential – All Rights Reserved 4
Tire Sensor and Smartphone
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© 2014 Apigee Confidential – All Rights Reserved 5
Tire Sensor and Air Compressor
AIR$1
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© 2014 Apigee Confidential – All Rights Reserved
Laptop, Glasses, Smartwatch and Smartphone
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© 2014 Apigee Confidential – All Rights Reserved
Laptop, Glasses, Smartwatch and Smartphone
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Unconnected versus
Hyper-connected?
8
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Or Something Deeper?
9
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© 2014 Apigee Confidential – All Rights Reserved 10
What are the dumb questions?
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What's the diameter of the Internet of Things?
11
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How do we make it smaller?
13
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© 2014 Apigee Confidential – All Rights Reserved 14
How the diameter of the social web gets smaller
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APIs + Delegated Auth
=
Recombinant Devices
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© 2014 Apigee Confidential – All Rights Reserved 16
From Connected Things to IoT
AIR$1
AIR$1
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Metcalfe’s LawValue = O(n2)
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Developers are the key
18
DeveloperUser Device
APIs
IoT
appsAPI team Backend
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© 2014 Apigee Confidential – All Rights Reserved
Connected devices Software developers
• 2013: 6 billion
• 2018: 20 billion
• 333% increase
Source: Business Insider Intelligence - The Internet Of Everything: 2014
• 2013: 18 million
• 2019: 26 million
• 45% increase
Source: Evans Data Corporation - Global Developer Population and Demographic Study 2013
Too many devices, too few developers
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MISSING:
34 million software developers
21
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IoT systems are a complex combination of web, app and embedded systems
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23
Things language
Internet languages
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The promise: everything is connected
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The reality: unnerving
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Today:
26
• Multiple experiences• Multiple apps• Multiple developers
• Multiple devices
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Things go from bad …
app app app app
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… to worse
app app app appapp app app
727272
app
cloud
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Tomorrow:
29
• One experience• One big app• One ecosystem
• Multiple devices
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Multiple devices
app app app appapp
72
app app
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One experience
app app app appapp
72
app app
One Experience
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One big app
app app app appapp
72
app app
One experience
One big app
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(Powered by APIs)
app app app appapp
72
app app
One experience
One big app
(Powered by APIs)
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Nike insight on IoT
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© 2014 Apigee Confidential – All Rights Reserved 35
From Nike FuelBand…
Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware
“Nike is gearing up to shutter its wearable hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker”
-CNETApril 18, 2014
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…To Nike Fuel Lab
FIRST LOOK AT THE NIKE+ FUEL LAB IN SAN FRANCISCO
“Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.
Nike plans to publish the Nike+ API, making it available to any developer who has a relevant product idea using the NikeFuel currency.”
-Fast CompanyApril 10, 2014
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© 2014 Apigee Confidential – All Rights Reserved 37
Nike’s ecosystem
Fuel Lab
developerAthlete
Nike+
APIs
New hardware
apps
Nike
API teamNike+
systems
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Nike triumphantly enters the IoT
ecosystem
Photo credit:https://www.flickr.com/photos/xerones/4102033601
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APIs
Adaptiveplatform
Improve
Connect
Scale
Big dataBig apps
Learn
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© 2014 Apigee Confidential – All Rights Reserved
Check out:http://www.zettajs.org/
Follow on Twitter:@zettajs
Check out:http://www.zettajs.org/
Follow on Twitter:@zettajs
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© 2014 Apigee Confidential – All Rights Reserved 41
Join:IoT Craft
Google Group
Join:IoT Craft
Google Group
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Today’s speaker
Brian MulloyApigee
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Thank you
Sept. 25, 2014
Please Follow @zettajs
Brian Mulloy
@landlessness