big bazaar pricing strategies.docx
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2001 to 2010
Big Bazaar was introduced by the Future Group in September 2001 with the opening of its
first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days.
Started byKishore Biyani, Big Bazaar was launched mainly as a fashion format sellingapparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has
included in its portfolio a wide range of products and services, ranging from grocery to
electronics.
The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic
Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire
retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is
popularly known as the Indian Walmart today.
In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank
and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store
was also launched at High Street Phoenix mall in Mumbai, marking the retailers entry into
dedicated food retail.
In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category
was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at
its new store in Gurgaon in the same year.
Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape.
This phase of growth included the setting up of the Mumbai store in Lower Parel, which
registered a record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, thefirst Big Bazaar Exchange Offer was launched, which has quickly gained popularity among
customers.
In 2006, further changes in loyalty marketing took place with the launch of the housewife-
centric credit card, Shakti. Jewellery store Navaras was also launched that year within Big
Bazaar stores which became the first store-in-store concept to be launched by the brand.
Another dedicated retail format launched in 2006 is Furniture Bazaar.
In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its
retail footprint to 50 stores.
The following year, 2008, witnessed by far the fastest growth in terms of retail expansion for
Big Bazaar, with the launch of the 101st store. Joining the league of Indias Superbrands and
voted among the top ten service brands in the country by the Pitch-IMRB international
survey, Big Bazaar became much more than a household name. The year also saw the launch
of the Monthly Bachat Bazaar (Monthly Budget Market) campaign, which provided
significantly low prices and gave discounts on bulk purchases in the first week of the month.
Over the next two years, Big Bazaar carved its own niche in modern retail and became the
largest brand in the hypermarket format. Capturing one-third of the food and grocery market
in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance
its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for thethird consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage
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Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop
Shop.
[edit] 2010 to present
On successful completion of 10 years in the Indian retail industry, in 2011, Big Bazaar cameup a new logo with a new tag line: Naye India Ka Bazaar(New Indias Market), replacing
the earlier one: 'Isse Sasta Aur Accha Kahin Nahin' (Nothing is cheaper and better than here).
In 2012, Big Bazaar signed a multi-million dollar deal with Cognizant Technology Solutions
for the development of an IT infrastructure, encompassing Future Groups entire network of
stores, warehousing and data centres.
Recently, Big Bazaar announced its plans to add more retail services to its portfolio such as
grinding, de-seeding and cutting of fruits and vegetables.
[edit] Strategy
[edit] 3-C Theory
According toKishore Biyani's 3-C theory, Change and Confidence among the entire
population is leading to rise in Consumption, through better employment and income which
in turn is creating value to the agricultural products across the country.[2]Big Bazaar has
divided India into three segments:
1. India one: Consuming class which includes upper middle and lower middle class(14% of India's population).
2. India two: Serving class which includes people like drivers, household helps, officepeons, liftmen, washermen, etc. (55% of India's population) and
3. India three: Struggling class (remaining 31% of India's population).While Big Bazaar is targeted at the population across India one and India two segments,
Aadhaar Wholesale is aimed at reaching the population in India three segment. With this,
Future Groupemerged as a retail destination for consumers across all classes in the Indian
society.
[edit] Operations
[edit] Various formats and store concept
Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in
city centres as well as within shopping malls. These stores have more than 2,00,000 Stock
Keeping Units (SKU) in a wide range of categories, led primarily by fashion and food
products. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq.
ft.
Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar
is the largest Hypermarket chain with presence in 90 cities and towns across the country.
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[edit] CSR activities
As a part of Future Group, Big Bazaar is involved in various social activities that include
green initiatives for the community, blood donation camps, Diwali celebrations with
orphanages, visits to orphanages and other NGOs helping underprivileged children. These
activities usually involve all members of the management as well as staff of Big Bazaar.
In September 2011, Future Group signed a strategic partnership with the Himachal Pradesh
Government to directly source, market and promote the states products and services through
its Big Bazaar stores under the brand Himachal. The aim of this partnership is to aid the
development of various source-to-market initiatives to enhance livelihoods for more than
25,000 families in the state.
Big Bazaar created a platform called Yatra to provide women of self-help groups across
various towns and regions of Maharashtra and Gujarat the opportunity to market their wide
assortment of indigenous food and non-food products. As part of the programme, women
from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to
exhibit their products at Big Bazaar stores.
Big Bazaar Mysore started offering a free wholesome meal to all its customers, who in
return contribute Shraddha Anussar for a community cause. In other words, the customers
donate any amount for the meal which would be used for a local, regional or topical cause.
[edit] Schemes and innovations
The introduction of Sabse Sasta Din (Cheapest Day) in the year 2005 was a turning point
for the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used toensure that consumers visited Big Bazaar outlets across the country in large numbers to get
required household items at cheaper rates.
Taking cue from this highly successful concept, another initiative was introduced, named the
Purana do aur naya lo (give old and get new) scheme. In this scheme, consumers were
asked to bring and sell old clothes, utensils and other household items in exchange of
discount coupons. The concept proved to be a success yet again as people from across the
country responded spontaneously, in spite of the different preconditions associated with it.
The franchise further inaugurated the concept of Hafte ka sabse sasta din (Cheapest Day of
the Week), wherein Wednesday was designated to be the day when special discounts were
offered to consumers during a week.
[edit] Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as Hafte Ka Sabse Sasta Din (Cheapest
Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw
customers to stores on Wednesdays, the day when consumer presence is usually less.
According to the chain, the aim of the concept was to give home makers the power to save
the most.[3]
[edit] Sabse Sasta Din
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Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai
at High Street Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaarawarded the countrys most admired retailer award in value retailing and food
retailing segment at the India Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 millionturnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehousein Tarapur
Launches a unique shopping program: the Big Bazaar Exchange Offer, invitingcustomers to exchange household junk at Big Bazaar
Electronic Bazaar and Furniture Bazaar are launched Big Bazaar andICICI Banklaunched ICICI Bank-Big Bazaar Gold credit card
program to reward its loyal customers.
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367shopping bill. The Sangli farmer becomes Big Bazaars largest ever customer.
Big Bazaar launches Shakti, Indias first credit card program tailored forhousewives Navarasthe jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shoppingportal Big Bazaar initiates the "Power of One" campaign to help raise funds for the Save
The Children India Fund.
Pantaloon Retail wins the International Retailer of the Year at US-based NationalRetail Federation convention in New York and Emerging Retailer of the Year award
at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with thelaunch of its 101st store within 7 years of launch
Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar
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Big Bazaar joins the league of Indias Business Super brands. It is voted among thetop ten service brands in the country in the latest Pitch-IMRB international survey
Big Bazaar initiated the Mega Saving "Monthly Bachat Bazaar" campaign, to provideexceptional deals on groceries and food items during the first week of every month.
2009
Big Bazaar opens its second store inAssamatTinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India a
unique initiative to offer meals to visitors and support local social organizations
Big Bazaar captures almost one-third share in food and grocery products sold throughmodern retail in India
Mahendra Singh DhoniandAsin, youth icons of India, were chosen as the brandambassadors of Big Bazaar
Big Bazaar announced the launch of 'The Great Exchange Offer' Formed a joint venture withHidesignto launch Holii, a new brand of handbags,
laptop bags and other accessories.
2010
Future Value Retail Limited is formed as a specialized subsidiary to spearhead thegroups value retail business through Big Bazaar, Food Bazaar and other formats.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year.Adjudged the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred
Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
Big Bazaar connects over 30,000 small and medium Indian manufacturers andentrepreneurs with around 200 million customers visiting its stores
Big Bazaar opens its third store inKanpuratZ Square Mall Big Bazaar opens its fourth store inKanpuratJajmauwhich is the largest leather
tannery garrison of Asia
Vidya Balanwas chosen as the brand ambassador of Big Bazaar's Price Challengeexercise
Ranked 6 among the Top 50 Service Brands in India.[8]2011
Big Bazaar forays into the rural wholesale and distribution business through AadhaarWholesale store at Kalol,Gujarat.
Big Bazaar has come up a new logo with a new tag line: Naye India Ka Bazaar.[9] 200th store opened in India[10] Future Group has launched its latest venture, Foodhalla premium food destination
across 10 metros in India[11]
For the convenience of the online customers, Big Bazaar has started free shipping onall orders above Rs. 1000[12]
Entered into an agreement withHindustan Unileverto co-develop and co-brandbakery products, which would be sold exclusively at Big Bazaar stores.[13]
2012
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Big Bazaar entered into a five year multi-million dollar deal withCognizantTechnology Solutionsfor IT infrastructure services that supportFuture Group's
network of stores, warehouses, offices, and data centers.[14]
Partnered with Disney to launch "Kidz Cookies", exclusively for kids across India.[15] Big Bazaar is planning to add further value to its retail services by offering Value
added services like grinding, de-seeding, vegetables cutting at free of cost.[16]
[edit] References
1. ^"Future Group trims workforce". Times of India. 2012-02-21. Retrieved 2012-02-24.2. ^"SP Jain Institute of Management & Research, Mumbai". SPJIMR. 2006-08-04. Retrieved 2012-02-
15.
3. ^"Wednesday Bazaar, The Hindu". Chennai, India. December 6, 2006.4. ^"Maha Bachat, Money Control".5. ^"Big Bazaar presents "The Great Exchange Offer", Money Control".6. ^"Big Bazaar April Utsav, MillionLuck". Chennai, India. April 18, 2013.7. ^"Three Big Bazaar stores launched within a span of 22 days, pantaloon retail".8. ^"Top 50 Service Brands". The Economic Times. 2011-08-31. Retrieved 2012-02-23.9. ^"Big Bazaar goes for new logo,tag line on 10th yr of operations - Economic Times".
Articles.economictimes.indiatimes.com. 2011-11-17. Retrieved 2012-02-15.
10. ^"Future Group milestones has transformed the Indian retail landscape". Futuregroup.in. 2011-03-07.Retrieved 2012-02-15.
11. ^"Future Group opens food hall chain". Deccanherald.com. 2011-05-22. Retrieved 2012-02-17.12. ^"Free Shipping On Orders Above Rs.1000". FutureBazaar.com. 2011-12-04. Retrieved 2012-02-21.13. ^"Hindustan Unilever, Future Group to co-brand bakery products, items to be sold at select Big
Bazaar stores". The Economic Times. 2011-08-22. Retrieved 2012-02-23.
14. ^"Cognizant bags 5 year multi-million dollar IT outsourcing deal from Future Group - EconomicTimes". Economictimes.indiatimes.com. 2011-08-22. Retrieved 2012-02-15.
15. ^"Future Group partners Disney to launch cookies". The Economic Times. 2012-02-10. Retrieved2012-02-23.
16. ^"Big Bazaar's value added services at no extra cost boost sales". The Economic Times. 2012-02-23.Retrieved 2012-02-24.
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2001 to 2010
Big Bazaar was introduced by the Future Group in September 2001 with the opening of its
first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days.
Started byKishore Biyani, Big Bazaar was launched mainly as a fashion format sellingapparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has
included in its portfolio a wide range of products and services, ranging from grocery to
electronics.
The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic
Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire
retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is
popularly known as the Indian Walmart today.
In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank
and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store
was also launched at High Street Phoenix mall in Mumbai, marking the retailers entry into
dedicated food retail.
In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category
was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at
its new store in Gurgaon in the same year.
Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape.
This phase of growth included the setting up of the Mumbai store in Lower Parel, which
registered a record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, thefirst Big Bazaar Exchange Offer was launched, which has quickly gained popularity among
customers.
In 2006, further changes in loyalty marketing took place with the launch of the housewife-
centric credit card, Shakti. Jewellery store Navaras was also launched that year within Big
Bazaar stores which became the first store-in-store concept to be launched by the brand.
Another dedicated retail format launched in 2006 is Furniture Bazaar.
In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its
retail footprint to 50 stores.
The following year, 2008, witnessed by far the fastest growth in terms of retail expansion for
Big Bazaar, with the launch of the 101st store. Joining the league of Indias Superbrands and
voted among the top ten service brands in the country by the Pitch-IMRB international
survey, Big Bazaar became much more than a household name. The year also saw the launch
of the Monthly Bachat Bazaar (Monthly Budget Market) campaign, which provided
significantly low prices and gave discounts on bulk purchases in the first week of the month.
Over the next two years, Big Bazaar carved its own niche in modern retail and became the
largest brand in the hypermarket format. Capturing one-third of the food and grocery market
in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance
its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for thethird consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage
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Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop
Shop.
[edit] 2010 to present
On successful completion of 10 years in the Indian retail industry, in 2011, Big Bazaar cameup a new logo with a new tag line: Naye India Ka Bazaar(New Indias Market), replacing
the earlier one: 'Isse Sasta Aur Accha Kahin Nahin' (Nothing is cheaper and better than here).
In 2012, Big Bazaar signed a multi-million dollar deal with Cognizant Technology Solutions
for the development of an IT infrastructure, encompassing Future Groups entire network of
stores, warehousing and data centres.
Recently, Big Bazaar announced its plans to add more retail services to its portfolio such as
grinding, de-seeding and cutting of fruits and vegetables.
[edit] Strategy
[edit] 3-C Theory
According toKishore Biyani's 3-C theory, Change and Confidence among the entire
population is leading to rise in Consumption, through better employment and income which
in turn is creating value to the agricultural products across the country.[2]Big Bazaar has
divided India into three segments:
1. India one: Consuming class which includes upper middle and lower middle class(14% of India's population).
2. India two: Serving class which includes people like drivers, household helps, officepeons, liftmen, washermen, etc. (55% of India's population) and
3. India three: Struggling class (remaining 31% of India's population).While Big Bazaar is targeted at the population across India one and India two segments,
Aadhaar Wholesale is aimed at reaching the population in India three segment. With this,
Future Groupemerged as a retail destination for consumers across all classes in the Indian
society.
[edit] Operations
[edit] Various formats and store concept
Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in
city centres as well as within shopping malls. These stores have more than 2,00,000 Stock
Keeping Units (SKU) in a wide range of categories, led primarily by fashion and food
products. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq.
ft.
Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar
is the largest Hypermarket chain with presence in 90 cities and towns across the country.
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[edit] CSR activities
As a part of Future Group, Big Bazaar is involved in various social activities that include
green initiatives for the community, blood donation camps, Diwali celebrations with
orphanages, visits to orphanages and other NGOs helping underprivileged children. These
activities usually involve all members of the management as well as staff of Big Bazaar.
In September 2011, Future Group signed a strategic partnership with the Himachal Pradesh
Government to directly source, market and promote the states products and services through
its Big Bazaar stores under the brand Himachal. The aim of this partnership is to aid the
development of various source-to-market initiatives to enhance livelihoods for more than
25,000 families in the state.
Big Bazaar created a platform called Yatra to provide women of self-help groups across
various towns and regions of Maharashtra and Gujarat the opportunity to market their wide
assortment of indigenous food and non-food products. As part of the programme, women
from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to
exhibit their products at Big Bazaar stores.
Big Bazaar Mysore started offering a free wholesome meal to all its customers, who in
return contribute Shraddha Anussar for a community cause. In other words, the customers
donate any amount for the meal which would be used for a local, regional or topical cause.
[edit] Schemes and innovations
The introduction of Sabse SastaDin (Cheapest Day) in the year 2005 was a turning point
for the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used toensure that consumers visited Big Bazaar outlets across the country in large numbers to get
required household items at cheaper rates.
Taking cue from this highly successful concept, another initiative was introduced, named the
Purana do aur naya lo (give old and get new) scheme. In this scheme, consumers were
asked to bring and sell old clothes, utensils and other household items in exchange of
discount coupons. The concept proved to be a success yet again as people from across the
country responded spontaneously, in spite of the different preconditions associated with it.
The franchise further inaugurated the concept of Hafte ka sabse sasta din (Cheapest Day of
the Week), wherein Wednesday was designated to be the day when special discounts were
offered to consumers during a week.
[edit] Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as Hafte Ka Sabse Sasta Din (Cheapest
Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw
customers to stores on Wednesdays, the day when consumer presence is usually less.
According to the chain, the aim of the concept was to give home makers the power to save
the most.[3]
[edit] Sabse Sasta Din
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Big Bazaar introduced Sabse Sasta Din (Cheapest Day) with the intention of attaining a
sales figure of Rs 26 crore in a single day. The concept became such a hit that the time period
for the offer had to be increased from one day to three days in 2009 (January 24 to 26) and to
five days in 2011 (January 22 to 26).
[edit] Maha Bachat
The concept of Maha Bachat (Mega Saving) was introduced in the year 2006 as a single day
campaign with attractive promotional offers across the company outlets. Over the years, the
concept has grown to become a six-day biannual campaign. During this campaign, attractive
offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic
Bazaar and Furniture Bazaar.[4]
[edit] The Great Exchange Offer
Introduced on February 12, 2009, The Great Exchange Offer allows customers to exchange
their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand
new goods from Big Bazaar outlets across the nation.[5]
[edit] Advertising campaigns and marketing initiatives
In view of the increasing competition in the retail market, Big Bazaar has introduced certain
steps to keep itself updated and continue promoting the band.
[edit] New Logo
On the occasion of successful completion of 10 years in the Indian retail industry (in 2011)
Big Bazaar came up with a new logo for the company with a new tag line that says: Naye
India Ka Bazaar (Market for New India). This replaces the earlier tag line: Isse Sasta Aur
Kahin Nahin (Nothing is Cheaper than Here).
[edit] Advertising initiatives
Big Bazaar has recently launched a 360-degree promotion drive covering the three prime
media, television, print and social media, to mark the launch of the new logo. The entire
media campaign was developed byMudra Communications. Big Bazaar celebrating April
Utsav on 2013. They Offering Rs. 50 off on Rs. 500 or Rs. 100 off on Rs. 500 or Rs. 200 offon Rs. 500 coupon through missed call.[6]
[edit] Timeline
2001
Three Big Bazaar stores launched within a span of 22 days inKolkata,BangaloreandHyderabad[disambiguation needed][7]
2002
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Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai
at High Street Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaarawarded the countrys most admired retailer award in value retailing and food
retailing segment at the India Retail Forum
A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 millionturnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehousein Tarapur
Launches a unique shopping program: the Big Bazaar Exchange Offer, invitingcustomers to exchange household junk at Big Bazaar
Electronic Bazaar and Furniture Bazaar are launched Big Bazaar andICICI Banklaunched ICICI Bank-Big Bazaar Gold credit card
program to reward its loyal customers.
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367shopping bill. The Sangli farmer becomes Big Bazaars largest ever customer.
Big Bazaar launches Shakti, Indias first credit card program tailored for housewives Navarasthe jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shoppingportal Big Bazaar initiates the "Power of One" campaign to help raise funds for the Save
The Children India Fund.
Pantaloon Retail wins the International Retailer of the Year at US-based NationalRetail Federation convention in New York and Emerging Retailer of the Year award
at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with thelaunch of its 101st store within 7 years of launch
Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar
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Big Bazaar joins the league of Indias Business Super brands. It is voted among thetop ten service brands in the country in the latest Pitch-IMRB international survey
Big Bazaar initiated the Mega Saving "Monthly Bachat Bazaar" campaign, to provideexceptional deals on groceries and food items during the first week of every month.
2009
Big Bazaar opens its second store inAssamatTinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India a
unique initiative to offer meals to visitors and support local social organizations
Big Bazaar captures almost one-third share in food and grocery products sold throughmodern retail in India
Mahendra Singh DhoniandAsin, youth icons of India, were chosen as the brandambassadors of Big Bazaar
Big Bazaar announced the launch of 'The Great Exchange Offer' Formed a joint venture withHidesignto launch Holii, a new brand of handbags,
laptop bags and other accessories.
2010
Future Value Retail Limited is formed as a specialized subsidiary to spearhead thegroups value retail business through Big Bazaar, Food Bazaar and other formats.
Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year.Adjudged the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred
Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop
Big Bazaar connects over 30,000 small and medium Indian manufacturers andentrepreneurs with around 200 million customers visiting its stores
Big Bazaar opens its third store inKanpuratZ Square Mall Big Bazaar opens its fourth store inKanpuratJajmauwhich is the largest leather
tannery garrison of Asia
Vidya Balanwas chosen as the brand ambassador of Big Bazaar's Price Challengeexercise
Ranked 6 among the Top 50 Service Brands in India.[8]2011
Big Bazaar forays into the rural wholesale and distribution business through AadhaarWholesale store at Kalol,Gujarat.
Big Bazaar has come up a new logo with a new tag line: Naye India Ka Bazaar.[9] 200th store opened in India[10] Future Group has launched its latest venture, Foodhalla premium food destination
across 10 metros in India[11]
For the convenience of the online customers, Big Bazaar has started free shipping onall orders above Rs. 1000[12]
Entered into an agreement withHindustan Unileverto co-develop and co-brandbakery products, which would be sold exclusively at Big Bazaar stores.[13]
2012
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Big Bazaar entered into a five year multi-million dollar deal withCognizantTechnology Solutionsfor IT infrastructure services that supportFuture Group's
network of stores, warehouses, offices, and data centers.[14]
Partnered with Disney to launch "Kidz Cookies", exclusively for kids across India.[15] Big Bazaar is planning to add further value to its retail services by offering Value
added services like grinding, de-seeding, vegetables cutting at free of cost.[16]
[edit] References
1. ^"Future Group trims workforce". Times of India. 2012-02-21. Retrieved 2012-02-24.2. ^"SP Jain Institute of Management & Research, Mumbai". SPJIMR. 2006-08-04. Retrieved 2012-02-
15.
3. ^"Wednesday Bazaar, The Hindu". Chennai, India. December 6, 2006.4. ^"Maha Bachat, Money Control".5. ^"Big Bazaar presents "The Great Exchange Offer", Money Control".6. ^"Big Bazaar April Utsav, MillionLuck". Chennai, India. April 18, 2013.7. ^"Three Big Bazaar stores launched within a span of 22 days, pantaloon retail".8. ^"Top 50 Service Brands". The Economic Times. 2011-08-31. Retrieved 2012-02-23.9. ^"Big Bazaar goes for new logo,tag line on 10th yr of operations - Economic Times".
Articles.economictimes.indiatimes.com. 2011-11-17. Retrieved 2012-02-15.
10. ^"Future Group milestones has transformed the Indian retail landscape". Futuregroup.in. 2011-03-07.Retrieved 2012-02-15.
11. ^"Future Group opens food hall chain". Deccanherald.com. 2011-05-22. Retrieved 2012-02-17.12. ^"Free Shipping On Orders Above Rs.1000". FutureBazaar.com. 2011-12-04. Retrieved 2012-02-21.13. ^"Hindustan Unilever, Future Group to co-brand bakery products, items to be sold at select Big
Bazaar stores". The Economic Times. 2011-08-22. Retrieved 2012-02-23.
14. ^"Cognizant bags 5 year multi-million dollar IT outsourcing deal from Future Group - EconomicTimes". Economictimes.indiatimes.com. 2011-08-22. Retrieved 2012-02-15.
15. ^"Future Group partners Disney to launch cookies". The Economic Times. 2012-02-10. Retrieved2012-02-23.
16. ^"Big Bazaar's value added services at no extra cost boost sales". The Economic Times. 2012-02-23.Retrieved 2012-02-24.
[edit] Further reading
1. Swapna Pradhan, Retailing Management 2E - Page 427 (2006)2. Kishore Biyani, Dipayan Baishya (2007): It happened in India: The story of
Pantaloons, Big Bazaar, Central and the great Indian consumer
3. Swati Bhalla, Anuraag S, Visual Merchandising - Page 914. Pradeep S. Mehta, CUTS Centre for Competition, Investment & Economic
Regulation (Jaipur, India)(2006) - Preview, A functional competition policy forIndia
5. Rajan Saxena, Marketing Management 4EPage 1406. John Pearce, John Pearce 10EPage 1447. Rajesh Ray, Supply Chain Management for RetailingPage 898. Janat Shah, Supply Chain Management: Text and CasesPage 1639. Swati Bhalla, Anurag Singal, Visual MerchandisingPage 9110.Netscribes - Retail Market in India 2012, Consumer Goods
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