ROURKELA

Rourkela Store Launch

• Press Meet• Staff Parents Meet• Karta Ceremony• Store Launch• Activations: Kismat Ki Chaabi, Big FM Activity, Exit Interview• Foot Falls• Invitation Card to SAIL Employees• Outdoors• Auto Back• Auto Announcement• Tablo Van• Elephant Branding• News Paper Insertion• Cable TV• Media Coverage• Operation Parameters

Press Meet

Staff-Parents Meet

Karta Ceremony

The Launch

The Launch

Kismat Ki Chaabi- Big FM Live – Exit Interview

Activities

Foot Falls

Invitation Card – SAIL Employees

BTL Plank (Outdoors)

BTL Plank (Auto Back)

BTL Plank

Cable TV

News Paper Insertion

Elephant Branding

Tablo Van & Auto Announcement

Media Coverage

Operation Parameters

Date Sale (Rs. In Lac)

Footfalls Conv No of Bills Ticket Size

17-10-2014 17.47 25258 11% 2857 661

18-10-2014 15.48 11376 21% 2491 618

19-10-2014 22.71 23492 12% 2928 776