big content and the long tail

Academics Humanities, arts and sciences curriculum offers 30 Advanced Placement and accelerated courses in all disciplines.

Faculty chosen for expertise in their fields; majority hold advanced degrees.

Seminar style classes average 15 students and foster critical thinking, collaboration and development of close relationships with teachers.

Engagement Students have numerous opportunities to serve as leaders in the school community and beyond.

Nationally recognized, four year Service Learning program is fully integrated into the curriculum, providing thousands of hours of student service annually and teaching social entrepreneurship.

Spring at Sage year-end travel, seminar and internship program moves learning beyond the traditional classroom.

Arts Faculty includes working actors, musicians, dancers and artists.

Seven different arts disciplines.

Facilities: 30,000 square-foot, state-of-the-art Studio includes a digital art lab, ceramics studio, dance room, ample rehearsal space and a black box theatre.

Athletics Coaches and instructors are former college and professional athletes.

Facilities: new Mondo® turf football, soccer and lacrosse field, track, gymnasium, sand volleyball court, baseball field and outdoor basketball courts.

Interscholastic sports are rigorous, competitive, and teach valuable lessons in sportsmanship, integrity, discipline and courage.

SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to

national norms further confirm our program’s success.

Our Mission

WHAT SETS SAGE HILL APART It’s easy to see the unique character of

Sage Hill School in all aspects of our program. S

AG

E HILL SCHOO

L

ES T. 2 0 00

We inspire in our students a love of knowledge and the

ability to use that knowledge creatively, compassionately

and courageously throughout their lives.

Cumulative /SAT 1 Scores compared to national averages Sage Hill National

SAT

1C

lass

of 2

012

The Sage Hill DifferenceSage Hill School

Writing 489

645

Engagement Arts

Critical Reading 497634

Math 514

641

Cum

ulat

ive

C

lass

of 2

012 1920

1500+

big content And How it Benefits the L o n g T a i l

86%of the class of 2012 took at least one AP test while attending Sage Hill

Scholars than the national average(Scholars must pass at least three AP exams during the school year)

more AP Scholars than the

4x

COLLEGE AND UNIVERSITY MATRICULATIONNearly 100% of Sage Hill graduates pursue post-secondary education at four-year colleges and universities. This map represents an overview of the colleges and universities they have entered during the last four years.

Students who passed AP exams 76%

60%

A PERSONAL FOCUS

Sage Hill’s Student to College Counselor ratio

California’s Student to College Counselor ratio

vs.38:1 945:1

Advanced Placement (AP) Scores 2011-2012 Academic Year Sage Hill National

Sources: collegeboard.org, basisshools.org

Source: cde.ca.gov

SAT

1C

lass

of 2

012

Writing 489

645

Math 514

641

Average class size:15

Cum

ulat

ive

Cla

ss o

f 20

12

1920 1500

+

the colleges and

Monday, November 19, 12

juandesant / FLICKRMonday, November 19, 12

Carterdweller / FLICKRMonday, November 19, 12

SMall_realm / FLICKRMonday, November 19, 12

the Problem


L o n g t a i l


This is cool,

but what do I call it?


Big contentMonday, November 19, 12

Let’s give credit where credit is due

Dr. Pete Meyers@dr_pete

SEOmozhttp://mz.cm/VGxVsw


http://mz.cm/VGxVsw

http://mz.cm/VGxVsw

PNDY / FLICKRMonday, November 19, 12

big Content, REALLY? I already create great content!


WHat is Big Content?


Blog Status Updates Visuals

big Content Goes Beyond our “standard Bins”


Academics Humanities, arts and sciences curriculum offers 30 Advanced Placement and accelerated courses in all disciplines. Faculty chosen for expertise in their fields; majority hold advanced degrees. Seminar style classes average 15 students and foster critical thinking, collaboration and development of close relationships with teachers.

Engagement Students have numerous opportunities to serve as leaders in the school community and beyond. Nationally recognized, four year Service Learning program is fully integrated into the curriculum, providing thousands of hours of student service annually and teaching social entrepreneurship.


Arts Faculty includes working actors, musicians, dancers and artists. Seven different arts disciplines. Facilities: 30,000 square-foot, state-of-the-art Studio includes a digital art lab, ceramics studio, dance room, ample rehearsal space and a black box theatre.

Athletics Coaches and instructors are former college and professional athletes. Facilities: new Mondo® turf football, soccer and lacrosse field, track, gymnasium, sand volleyball court, baseball field and outdoor basketball courts. Interscholastic sports are rigorous, competitive, and teach valuable lessons in sportsmanship, integrity, discipline and courage.

SCHOLASTIC SCORECARD The achievements of Sage Hill students compared to national norms further confirm our program’s success.

Our Mission

WHAT SETS SAGE HILL APART It’s easy to see the unique character of Sage Hill School in all aspects of our program.

SA

GE HILL SCHO

OL

ES T. 2 0 00

We inspire in our students a love of knowledge and the ability to use that knowledge creatively, compassionately and courageously throughout their lives.


SAT

1C

lass

of 2

012


Writing 489

645

Engagement Arts


Math 514

641

Cum

ulat

ive

C

lass

of 2

012

1920 1500+

Print, E-mail, Word of Mouth, signage


Characteristics of Big Content

?Monday, November 19, 12

Kaleidico / FLICKR

Time and Energy


Open Site Explorer:www.opensiteexplorer.org


http://www.opensiteexplorer.org/












Anders Illum / FLICKR

Evergreen


creates Obstacles

riverac / FLICKRMonday, November 19, 12

Sticky

huayiinc / FLICKRMonday, November 19, 12

BLEEP BLEEP

BLEEP

BLEEP

BLEEP

BLEEP


BLEEP

BLEEP

BLEEP

BLEEP

BLEEP

BLEEP


BLEEP BLEEP

BLEEP

BLEEP

BLEEP


SEARCH Domain Authority Page Authority Total Links

“One Race” (NYT) 99 84 2677

“Bolt’s Last Run” 99 1 0

How to Make a Video 70 39 282

Keeping Video in Email Accessible 70 1 0

Why the BLEEP 27 39 35


Characteristics of Big Content

Time and energy

Evergreen

creates obstacles

sticky

search


what’s something culturally specific to your school that Can

generate conversation?


School DVD


Seek & Find Homework sheet to engage elementary school studentsShow value to Louisville’s 32 Catholic Schools Completed within two, 1.5-hour sessionsSegment captains (the kids) choreograph and plan their sectionStudents posted to their social networks to show off their "music video"—without being asked to do so; proud of what they did as a group

Stats & Takeaways!


47,000+ views on YouTubeMore than 17 pages of comments from alumniMore than 30 new freshman in this year's enrolling class, all with higher accumulative test scoresRecord open house turnout

Stats & Takeaways!


Seek & Find Homework sheet to engage elementary school studentsShow value to Louisville’s 32 Catholic Schools Completed within two, 1.5-hour sessionsSegment captains (the kids) choreograph and plan their sectionStudents posted to their social networks to show off their "music video"—without being asked to do so; proud of what they did as a group

Stats & Takeaways!


Hey, who’s that?


FAQMonday, November 19, 12







Our Mission


SA

GE HILL SCHO

OL

ES T. 2 0 00


Cumulative /SAT 1 Scores compared to national averages


Engagement Arts


A small group of parents joined forces to create a new college-prep high school in Orange County

Sage Hill School opened its doors to 120 students in grades 9 and 10

First graduating class

Opened 30,000 square foot state-of-the-art performing arts space at Sage Hill

Spring at Sage year-end travel, seminar, and independent project program begins

New, professional-grade Mondo® turf athletic fi eld and track

1995 2000 2005 2010 2015

Early 90s

2000

2003

2009

Celebrated 10 year anniversary

2010

2012

2011

Eight athletic teams advance to CIF

2005

Sage Hill Honor Code implemented

2004

Code of Honor







86%of the class of 2012 took at least one AP test while attending Sage Hill Scholars than the

national average(Scholars must pass at least three AP exams during the school year)


4x


With each graduating class, Sage Hill School’s legacy of pioneering an innovative and individualized approach to education continues to grow.

Our Mission


60%


A PERSONAL FOCUS

HISTORY

SA

GE HILL SCHO

OL

ES T. 2 0 00



vs.38:1 945:1




Source: cde.ca.gov


SAT

1C

lass

of 2

012


Writing 489

645

sagehillschool.org

facebook.com/sagehillschool

Engagement Arts


Math 514

641


Cum

ulat

ive

C

lass

of 2

012

1920 1500+

the colleges and

34% California

13% West (Non-CA)

6% Southeast

9% Midwest

37% Northeast

1% International or Gap Year






Our Mission


SA

GE HILL SCHO

OL

ES T. 2 0 00


Engagement Arts





4xStudents who passed AP exams 76%

60%




SAT

1C

lass

of 2

012

Writing 489

645


Math 514

641

Cum

ulat

ive

C

lass

of 2

012

1920 1500+COLLEGE AND UNIVERSITY MATRICULATION

Nearly 100% of Sage Hill graduates pursue post-secondary education at four-year colleges and universities. This map represents an overview of the colleges and universities they have entered during the last four years.

A PERSONAL FOCUS



vs.38:1 945:1Source: cde.ca.gov


the colleges and

34% California

13% West (Non-CA)

6% Southeast

9% Midwest

37% Northeast








1995 2000 2005 2010 2015

Early 90s

2000

2003

2009


2010

2012

2011


2005


2004

Code of Honor


HISTORY

sagehillschool.org








1995 2000 2005 2010 2015

Early 90s

2000

2003

2009


2010

2012

2011


2005


2004

Code of Honor










4x



Our Mission


60%


A PERSONAL FOCUS

HISTORY

SA

GE HILL SCHO

OL

ES T. 2 0 00



vs.38:1 945:1




Source: cde.ca.gov


SAT

1C

lass

of 2

012


Writing 489

645

sagehillschool.org

facebook.com/sagehillschool

Engagement Arts


Math 514

641


Cum

ulat

ive

C

lass

of 2

012

1920 1500+

the colleges and

34% California

13% West (Non-CA)

6% Southeast

9% Midwest

37% Northeast



Peter SalibaHead of School, Tilton School

@TiltonHOS

Crowdsourcing


A Video Message to Alumni from Head of School Peter Saliba

8/6/2012Each morning as I walk our campus, I grow increasingly eager for our students to arrive. With what will feel like the switch of a light, campus will transition from a quiet place of summer planning meetings and faculty orientations to one full of life, learning and enthusiasm for Tilton School. Since I started at Tilton School, I have spent a good portion of my day getting to know Tilton – the buildings, the campus and its people. What I have enjoyed most is meeting with each member of our faculty and staff who share a passion for their profession and this school. Although I have learned a great deal, I have discovered that there is something missing in my discovery of Tilton. I ask you to take less than 60 seconds to watch the above video message and learn how you - the alumni of Tilton School - can help me with this discovery. With gratitude,

Peter SalibaHead of School


Story Arc

ID Content

Production Time Launch Long Tail - Evergreen


Stay Connected:Peter Baron

WhippleHill, Chief EvangelistedSocialMedia, PartnerAdmissionsQuest, Owner

Email [email protected] (617) 233-6023

Twitter twitter.com/peterdbaron


big content and the long tail

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