Big Data 101 International Legal Technology Association

Deb Dobson, Marketing Technology Manager Fisher & Phillips LLP 2015

Agenda

Big Data Overview Fo u r V ’s

Using Big Data Big Data Resources Upcoming Big Data webinars

What is Big Data? Big data is a broad term for data sets so large or complex that typical database tools cannot capture, store, manage and analyze the data.

Structured vs. Unstructured Data

Structured: Data that resides in a fixed field within a record or file. Ex: relational databases and spreadsheets

Client relationship management systems (CRM) Unstructured: Data that does not reside in a traditional row-column

database. Ex: email messages, videos, photos, audio files, webpages, GPS, mobile, etc.

Note: Experts estimate that 80-90% of the data in any organization is unstructured.

Human Data Generated/Minute

Twitter users tweet 277,000 times Facebook users share 2,460,000 pieces of content 72 hours of new video uploaded to YouTube Google receives 4 million search queries/minute Apple receives 48,000 app downloads/minute Instagram photographers share 3,600 new photes/minute Vine users share 8,333 videos Pinterest users pin 3,472 images Email users send 204,000,000 messages Social Infographic

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Big Data is not about the size of the data, It’s about the Value within the data.

Laurie Miles, head of analytics for big data specialist SAS, says: "The term big data has been around for decades, and we've been doing analytics all this time. It's not big, it's just bigger."

It's the velocity, variety and volume of data that has merited the new term – Big Data.

Using Big Data

Determine the question you are trying to answer Determine the information that you need to answer the question Decide where you will obtain this information Structure and organize the data in a way that will enable you to analyze it

Examples of How Big Data Being Used? Companies are managing legal spend Litigation strategy Jury Selection

Potential Law Firm Big Data Use Case Examples: Predictive analysis Pr ic ing Improve your business development strategy Streamline your processes by identifying client reactions Ediscovery using Big Data

Big Data Resources

People to Follow: Tamara Dull, Director of Emerging Technologies, SAS Best Practices,

@tamaradull, Bernard Marr, Business and Data Expert, Advanced Performance Institute,

@bernardmarr, Slideshare Kirk Borne, DataScientist, Professor of Astrophysics & Computational

Science, Big Data Consultant and Advisor, George Mason University, @KirkDBorne

Resources Learn Big Data for Free The Data Roundtable – A community of data management experts 10 Big Data Pros to follow on Twitter Big Data University

ILTA Big Data Upcoming Webinars - Dates TBD

Big Data & Legal Prediction Big Data & eDiscovery - Two sessions Big Data for Legal Marketers Big Data and Pricing Big Data and Privacy Big Data - Beginning Statistical Analysis Big Data - Advanced Statistical Analysis