SHMsoftMark Kerzner, CEO

Why are we here?

● Are you comfortable with Big Data?

● Would you like to be?

● How can you start using Big Data to their

advantage

● What about social media? - It is also Big

Data!

Imagine you are a Houston retailer...

● Reach your target customers through social media and increase sales

● Maintain the integrity of your brand● Identify new trends before they materialize● Analyze your sales data, together with the

data from the larger outside world, to discover new facts about your customers

You are a refinery

You are concerned about safety

● Investigate the larger world for similar situations

● Form relevant conclusions from all recorded incidents

● Install a system of alarms based on Big Data investigation

● Make sure that the public knows about your efforts - social (and traditional) media

An energy company

● Optimize delivery routes● Optimize delivery partner network● Achieve the best ROI for exploration

resources● Social networks is another way to get a good

word out, both for the public and for the investors

Medical

● Use Big Data analytics to prove that your hospital's procedures uphold the best standards

● Use social networks to raise public awareness

● Alternatively, bring Big Data tools into every practitioner's office, to help in her daily work

Conclusions

● We help empower companies in Houston to benefit from Big Data

● Our bag of social media tricks is backed by Big Data tools

● We learn from our clients just as much as they learn from us

● Did I mention eDiscovery?● Thank you

Questions?

Bogdanov-Belsky, "Tough question"

www.shmsoft.com713-568-9753