big data arrêtons d’en parler, passons à l’action !

1© Copyright 2013 EMC Corporation. All rights reserved.

Big DataArrêtons d’en parler, passons à l’action!Aidan J. O’BrienParis, 4 avril 2013


Source: www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html


The JourneyTo Big Data


Source: http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf

IT SecuritySales Forecasting

LogisticsManufacturing (Quality)

Voice of Customer (TCE)Digital MarketingHR (Healthcare Insurance)

•We started focusing on predicting infrastructure outagesOur Big Data Story


SpeedResponse Time2Decrease

Dwell Time1

TIME

Attack Identified Response

SystemIntrusion

AttackBegins Cover-Up

CompleteCover-Up DiscoveryLeap Frog Attacks

3 STEALTHYLOW AND SLOW1 TARGETED

SPECIFIC OBJECTIVE 2 INTERACTIVEHUMAN INVOLVEMENT

Dwell Time Response Time

March 17th 2011RSA disclosed it was the target of an Advanced Persistent Threat. On June 6th, RSA issued an open letter to customers. They reinforced that the attack on Lockheed Martin did not reflect a new threat or vulnerability in RSA SecurID technology.


EMC Connected Proactive Services (ECPS)


Financial Performance Market value: Tobin’s Q, factor-risk alphaProfitability: Return on invested capital (ROIC), Return on assets (ROA)Operating Efficiency: Operating cash flow on assets, cash flow margin on sales

Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011. * Models illegal in the US today.

What rights are being sold

What type of asset is involvedFinancial Physical Intangible Human

Creator (Ownership of asset plus significant transformation of the asset)

Entrepreneur Manufacturer Inventor Human Creator*

Distributor (Ownership of asset plus limited transformation of the asset)

Financial Trader

Wholesaler / Retailer IP Trader Human

Distributor*

Landlord (Use of asset) Financial

LandlordPhysical Landlord

Intellectual Landlord Contractor

Broker (Matching of buyer and seller)

Financial Broker

Physical Broker IP Broker HR Broker

Big Data is but part of a wider strategy


Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

Your business model is important. Does it change in a changing world?Marketplace to “market-space”

PLATFORM

EXPERIENCE

CONTENT

CONTENT

CONTEXT

INFRASTRUCTURE

MARKET-SPACEMARKETPLACEIntangible, service paradigm, information

based, new economics, customer relationships, modular

Tangible, product paradigm, physically based, traditional economics, customer

transactions, integrated

Information, products

Packaging, format, tailoring, service, community, tools

Platforms of services including infrastructure, technology,

data and know how


Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

…and the role of Big Data

PLATFORMHow is it delivered

(internally/ externally)

EXPERIENCEHow is it packaged

CONTENTWhat is consumed

(information/ product)

How do you get / create value from

your content?

Do you know how good your customer

experience is?

How good is your platform? Can others

co-create on it?

Can new data and better analytics improve content, experience & platform

139 Mutual funds, 21 insurance funds

Interactive online presentations,

portfolio manager webcasts, emerging

markets blog

Security pricing, client transactions, report processing

Can you improve content by including new previously

inaccessible data sources?

How to have a better understanding of and more intimate relationships with a

growing customer population?

Would it be beneficial to do more or more complex analytics more

quickly?

Franklin Templeton Fund Manager YOU

Business Metamorphosis

Data Monetization

BusinessOptimization

BusinessInsights

BusinessMonitoring

Create new services

and/or new markets

New revenue streams#1) sell data with analytics

#2) create “intelligent” products

#3) transform customer relationships

Automate analytics by embedding into certain

business operations

Derive insights from data and plug

them back into the business

Use BI to identify under-

and over-performing

business areas


ANALYTICS

DATA GOVERNANCE

DATA SOURCES

BIG DATA PLATFORM

TOOLS & CONSULTING

MASTER DATA

MANAGEMENTDATA

QUALITYM A C H I N EDATA EXTERNAL

PLANNING / WHAT-IFPREDICTIVE TEXT

ANALYTICS

DATASCIENTIST

VISUALIZATIONREPORTING

DASHBOARDS

COLLABORATION SOLUTION DESIGN/

DEVELOPMENTTRAINING

U N S T R U C T U R E DSTRUCTURED

SOCIAL O T H E R S

DATA INTEGRATION

TRANSACTIONAL DATA

The 3 Phases of Data Science Denial#1 – The problem is the Data

#2 – The problem is the Model#3 – The problem is You


Horse rider

TeenagerHairdresser

Entrepreneur

Priest

(Super) MumRetired

Nurse

Consultant


Twitter: @PFBarberAndShop


Aidan J. O’[email protected]+33 (0) 777 338 932@ajdobrien

Big DataArrêtons d’en parler, passons à l’action!

mailto:[email protected]

big data arrêtons d’en parler, passons à l’action !

Documents