Big Data, Big Results...

Jon Baron, CEO@TagManJon

…starts small. Practical tips.

• Big Data, Big Opportunities

• 20% revenue*

• Practicalities hinder progress

Step 1: Data Unification

The Story

*McKinsey research 2013

Why TagMan?

• Pioneered Tag Management in 2007

• Innovated:• Tag Management

• Marketing Data Unification

• Real-time Attribution

Marketing(Clicks & Views)

Cross-Platform(Web, mobile,

video, events)

Onsite(Behavioral)

Attribution(Conversion Path)

3rd Party(DMP Data)

1st Party(CRM Data)

BIGDATA

Cross-platform

Data Tracking

and

Management

Typical Customer Environment

• 12 – 30 tech vendors

• 10+ dashboards

• Multiple Data Silos

ROI Reporting:

49% 'not sure' how they reward marketing partners

Big Data:

31% ‘data overload’ biggest business challenge

Complex Marketing Systems:

34% operational management huge challenge

The Latest: Marketing Challenges

*TagMan Big Marketing research May 2013

Data Unification: Before TMS

‘Tag Management

Systems occupy a

unique position for

coordinating the

delivery and

collection of data’

Data Unification: After TMS

‘Tag Management

Systems…removes

the biggest

stumbling block to

taking full advantage

customer data…’

Jim Sterne Sept ‘13

Marketing(Clicks & Views)

Cross-Platform(Web, mobile,

video, events)

Onsite(Behavioral)

Attribution(Conversion Path)

3rd Party(DMP Data)

1st Party(CRM Data)

Cross-platform

Data Tracking

and

Management

TMS consumer data unification

• 1 view of consumer

• Big Data alive

• Revenue upside

15%INCREASE

in sales

YOY

Unified

Consumer

view

12%DECREASE

in cost per

sale YOY

Case Study 1: Big Data, Better Bookings

Unified

view of

consumer

6X SEO

3X generic

12X social

Increase in

revenue +

mktg budget

Case Study 2: New consumer view

Track

consumer:

online ads

to site

behavior

In-store sales

driven by

online

marketing

Case Study 3: Global Electronics Giant

Unified

consumer data

meshed:

TV, billboard,

print, in-store

Advertiser data, vendor Big Data cap-ex

Increased conversions 300%

VENDORS

Activate

Advertising(Clicks & Views)

Cross-Platform

(Web, mobile,

video)

Behavioral(Website)

CRM Data(1st party)

UNIFIEDCONSUMER

VIEW

1. Big Data starts small, starts today

2. On the path - unified view of the consumer

3. Activate vendors to execute Big Data

And it begins…

Thank you