Welcome

• Thank you: Francis - Silicon Valley Strategy, Innovation and Product Management group

• Thank you: Michael & Sam and the Microsoft Store

• Thank you: Aleks & David & SAP HANA• Thank you: All of You… You are the ‘Secret

Sauce’

Agenda

• Quick Poll• Overview – AIBDP / Big Data Connection• Prasad Mavuduri – Board Member, AIBDP –

“Demystifying Big Data”• David Sonnenschein – Vice President & Aleks

Swerdlow Community Manager – SAP Labs - HANA In-Memory – Start-ups Success Stories”

• Networking & Q&A

Quick Poll

• Relationship & Experience w/ Big Data• Job Role• Industry• Company Years - Start-up? • Big Data Implementation Status• Biggest Challenges / Opportunities• Vs Cometitors?

Overview - Big Data Connections Mission: Demystify Big Data– Five E’s – entertain, engage, educate etc– Focus on Solutions (vs technology)– Focus on Specific Verticals • ex Healthcare, Risk, eCom/eMarketing,

Manufacturing, Logistics, Telecom…)– Best Practices Case Study Reviews – Networking & Shared Learning

– Sponsored by the American Institute of Big Data Professionals (AIBDP.org)

– Sponsored by Big Data consulting firm, Data-Magnum

BI Platform / Reporting

OSS

Visualizations

Unstructured / Search

Indexing / MetadataSearch

NLP

Hadoop Analytics

Hadoop Dev Platforms / Automation

HDFS

Predictive Analytics

THE CONFUSING WORLD OF BIG DATAAP

PLIC

ATIO

NS

TOO

LSDA

TA M

ANAG

EMEN

T

STRUCTURED UNSTRUCTURED

Transactional DB

OSS

High Performance Analytical DB

NewSQL

Enhancement

Distributed

NoSQL

Graph DocumentKey Value /

Column

Enterprise Apps

Internet Apps

Social Media Web Content Mobile Devices Camera / DVR Sensors / RFID Logfiles

Hadoop aaS

HDFS Alternatives

DBaa

S

HANAGraphDB

Filesystem

EMR

Text / Sentiment Analysis

Data as a Service

Data Warehouses

vFabric L

Drill

Vertical Market Applications

Impala

Messaging Optimization Data Integration / CEPOSS

IMDG

Redshift

Based on Source: Perella Weinberg Partners

AI

Source:

Source: CapGemini: http://www.capgemini.com/sites/default/files/technology-blog/files/2012/09/big-data-vendors.jpg

Big Data Landscape

http://www.bigdatalandscape.com/

Source: http://www.forbes.com/special-report/2013/industry-atlas.html

Business Intelligence Analytics / Visualization

Big Data BI & Analytics/Visualization Landscape

Oracle Essbase Laurén

Predictive Analytics Leaders

Source: http://wikibon.org/wiki/v/Big_Data:_Hadoop,_Business_Analytics_and_Beyond

AH.. Simplicity… This looks pretty straight-forward… I can handle this..

Our Landscape Collection as published on Startup50.com

Simplified (so far)

Data Input - Sources, Databases, & Integration Tools

Platform / Infrastructure - Data Preparation, map reduce, filing, governance…

Data Presentation & Analysis – BI, Data Discovery, Visualization

Predictive Analytics & Machine Learning Vertical & Horizontal Products (Specialized

Applications)

It can be made more complicated…o Hadoopo NoSQLo NewSQLo Structured Databaseso NGDW (next generation data warehouse)o Cloud Serviceso Technical Serviceso Professional Serviceso Distributorso Deployment serviceso Deployment stack/applianceso Development serviceso Application stackso Database stackso Managed Monitoringo Storageo Security

Example Optimized Marketing