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1 © Copyright 2013 EMC Corporation. All rights reserved. BIG DATA TRANSFORMS BUSINESS Rached Dabboussi Pivotal Regional Sales Manager

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Page 1: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

1 © Copyright 2013 EMC Corporation. All rights reserved.

BIG DATA TRANSFORMS BUSINESS

Rached Dabboussi Pivotal Regional Sales Manager

Page 2: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

2 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data = Structured+Unstructured Data

Structured Information In Relational Databases

Managed & Unmanaged Unstructured Information

Internet Of Things

Telemetry, Location-Based Information etc.

Non-Enterprise Information

The Digital Universe Is Growing By 7,600 PB / Day

Page 3: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

3 © Copyright 2013 EMC Corporation. All rights reserved.

Barriers to Gaining Value From Big Data

Untapped Data Sources

01101010111100 10101010100101010

011001010101110010 1101010100101011111

Analytics Trapped In Siloes

Long Ingest and Processing Times

Page 4: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

4 © Copyright 2013 EMC Corporation. All rights reserved.

WHAT IS NEEDED TO LEVERAGE

BIG DATA?

Page 5: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

5 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data requires strong IT and LOB collaboration

The Business Drives Big Data Projects

Prioritize Use Cases

Align To Initiatives

Determine Data & Technology

Page 6: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

6 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data Technology Requirements

Store petabyte-scale data

React to a large number of events

Provide rapid time to value

Page 7: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

7 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data Technology Requirements

Store petabyte-scale data

React to a large number of events

Provide rapid time to value

Page 8: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

8 © Copyright 2013 EMC Corporation. All rights reserved.

EMC and Big Data

Scale-Out Data Storage 1 Cloud Or Virtualized

Page 9: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

9 © Copyright 2013 EMC Corporation. All rights reserved.

Extreme Performance & Scalability

• Optimized for BI and analytics

– Deep integration with statistical packages

– High performance parallel implementations

• Simple and automatic

– Just load and query like any database

– Tables are automatically distributed across nodes

• Extremely scalable

– MPP shared-nothing architecture

– All nodes can scan and process in parallel

– Linear scalability by adding nodes

Page 10: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

10 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data Technology Requirements

Store petabyte-scale data

React to a large number of events

Provide rapid time to value

Page 11: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

11 © Copyright 2013 EMC Corporation. All rights reserved.

EMC and Big Data

High Capacity and In-Memory Data Fabric 2

Scale-Out Data Storage 1 Cloud Or Virtualized

Page 12: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

12 © Copyright 2013 EMC Corporation. All rights reserved.

Pivotal: Integrating EMC and VMware Assets

Cloud Storage

Virtualization

Pivotal Data

Fabric

Pivotal Cloud

& App Fabric

Data-Driven

Application

Development

Pivotal Data Science Labs

...ETC

Page 13: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

13 © Copyright 2013 EMC Corporation. All rights reserved.

React To Large Amounts of Data in Real Time

Cloud Storage

Virtualization

Pivotal Data

Fabric

Pivotal Cloud

& App Fabric

Data-Driven

Application

Development

Pivotal Data Science Labs

...ETC

Page 14: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

14 © Copyright 2013 EMC Corporation. All rights reserved.

Analytic Data Marts

Operational Intelligence

Run-Time Applications

Enterprise Data Warehouse

Data Staging Platform Data Ingestion

System

Pivotal Data Fabric Architecture

Page 15: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

15 © Copyright 2013 EMC Corporation. All rights reserved.

Big Data Technology Requirements

Store petabyte-scale data

React to a large number of events

Provide rapid time to value

Page 16: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

16 © Copyright 2013 EMC Corporation. All rights reserved.

High Capacity and In-Memory Data Fabric 2

EMC and Big Data

2 Scale-Out Data Storage 1

Cloud Or Virtualized

Data Science Experts 3 Pivotal Data Science Labs

Page 17: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

17 © Copyright 2013 EMC Corporation. All rights reserved.

Business Intelligence

BUSINESS VALUE

TIME

High

Low

Past Future

Business Intelligence versus Advanced Analytics (Data Science)

Evolution Of The Analytic Process

Data Science

Predictive Analytics and Data Mining (Data Science)

Typical

Techniques

and Data

Types

• Optimization, Predictive modeling, forecasting statistical analysis

• Structured/unstructured data, any types of sources, very large data sets

Common

Questions

• What if…?

• What’s the optimal scenario for our business?

• What will happen next? What if these trends continue? Why is this happening?

Business Intelligence

Typical

Techniques

and Data

Types

• Standard and ad hoc reporting, dashboards, alerts, queries, details on demand

• Structured data, traditional sources, manageable data sets

Common

Questions

• What happened last quarter?

• How many did we sell?

• Where is the problem? In which situations?

Page 18: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

18 © Copyright 2013 EMC Corporation. All rights reserved.

Accelerate Projects: Data Science Labs

Quant. Modeling

Fraud Detection

IT/Network Traffic

Bayesian Analysis

Genomics Financial Modeling

Speech & Language Processing

Image & Graph

Analytics

Pivotal data scientists work with you on your data

Page 19: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

19 © Copyright 2013 EMC Corporation. All rights reserved.

High Capacity and In-Memory Data Fabric 2

EMC and Big Data

2 Scale-Out Data Storage 1

Data Science Experts 3

Cloud Or Virtualized

4 Rapid Application Development

Pivotal Data Science Labs

Page 20: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

20 © Copyright 2013 EMC Corporation. All rights reserved.

Access From Mobile Devices & Internet of Things

Big Data Apps Differentiate The Business

Page 21: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

21 © Copyright 2013 EMC Corporation. All rights reserved.

Build Big Data Analytics Applications Using Agile Development

Page 22: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

22 © Copyright 2013 EMC Corporation. All rights reserved.

Get Started

Page 23: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

23 © Copyright 2013 EMC Corporation. All rights reserved.

Identify Where Big Data Will Provide Competitive Advantage

Begin With a Big Data Vision Workshop

Identify Big Data uses cases

Acquire and prepare structured and unstructured data

Build and continuously refine analytic models

Publish insights into applications

Measure decision effectiveness

Page 24: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

24 © Copyright 2013 EMC Corporation. All rights reserved.

EMC Can Help You Train Your Talent EMC Academic Alliance and Big Data Courses

Audiences Course Offerings

All up-coming Data Scientists

Business Leaders

Business Leaders and Managers

Data Science and Big Data Analytics for Business Transformation 1 day

Data Science and Big Data Analytics 5 days

Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New

New

For more information, visit http://education.EMC.com/datascience or http://education.EMC.com/Business_Transformation

Page 25: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,

25 © Copyright 2013 EMC Corporation. All rights reserved.

Summary

Big Data Requires Business and IT Collaboration 2

Big Data Transforms Business 1

EMC Can Help You With Big Data Today 3

Page 26: BIG DATA - Dell EMC EMEA · Introducing Data Science and Big Data Analytics for Business Transformation 90+ Minute Module New New For more information,