Big Data for the Little Guy

Ivan BercovichDirector of Engineering

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Disruptions often flow from the enterprise to the consumer

Invention YearBusiness Use

CaseConsumer

A-ha! Moment

Steam Pump Engine

1712 Commercial water pumps and coal mines

Everyone share the same steam engine (on trains)

Computer 1941 Number crunching

Consumer Software

Smartphones 1994 Call clients and answer emails on the road

Apps, email and the internet

1

2

3

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The DNA of A-ha moments

1

2

3

The problem mattersHuman Resources vs. Aviation

Benefits outweigh costs of production

Space Travel vs. Cloud Storage

10X better or 1/10 the cost of alternatives

Solar vs. Steam Engines

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Tools for companies to capture, store, search, share, transfer, analyze, and visualize data

What is Big Data?*

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Does Big Data pass the A-ha test?

1

2

3

Does the problem matter?

Yes.

Do benefits outweigh costs?

Is it 10X better or 1/10 the cost?

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With the right tools and data, anyone is a travel agentB

efo

reN

ow

Plan travel

Call travel agent

Agent looks

up info on DB

Agentprovides several options

Makedecision,provide

payment info

Fly

Plan travel

Researchand

book alltravel

Fly

1 2 3 4 5 6

1 2 3

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Big Data can enable anyone to think like an expert

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but consumers need the “right” tools

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Many companies are allowing consumers to “think like an expert” on a variety of topics

Making data accessible to consumers directly and reducing information asymmetry

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The key is to balance simplicity with power

Stimulus

Online

Search

Expert Reviews

Compare Pricing

User Ratings

Purchase

Decide

Product

Information

Friends

& Family

Big Data for the little smartphone

shopper

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Proprietary & Confidential | © 2013 - FindTheBest 17Big data for the little guy has arrived.

T

O

O

L

S

Thinking like an expert

Q&A