big data in healthcare: an otc case

Big Data in healthcare: Case study Health Bank

© 2015 IM Associates: Beyond the pill value2

Healthbank: citizen-owned health data

The healthbank cooperative was established in May 2013 in Geneva, Switzerland. Healthbank is the world’s first citizen-owned health data transaction platform. It connects data sources from all facets of the healthcare ecosystem and rewards participants if they elect to share their data. The healthbank cooperative is:• (global) citizen-owned and

granular consent focused;• neutral and independent from

the other ecosystem participants;

• inter-operable between all data formats and sources.

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Case: patient registration in health-bank

Context: • Consumer Healthcare product in the weight loss segment;• The company recruits patients through pharmacists and dietitians;• Patients are being invited to register on a ‘healthy food tips & tricks’ website and on

healthbank;

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Patient recruitment and enrollment

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Data analyses

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The added value:

Typically involved apps & wearables:• Weight & Nutrition: e.g. Fatsecret• Fitness & Sports: e.g. Epson Pulsense, iHealth• Vital parameters: e.g. Blood pressure, glucose,…• …

Added value for the healthcare company:• Patient engagement & motivation;• Brand loyalty;• HCP engagement;• Data analytics with patient consent:

• Brand results;• Impact of change of ‘way of living’;• Customer satisfaction;• …

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IM Associates offering

Powering the mobile health data

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Today, hundreds of health-related apps, devices and wearables are being used by individuals or organizations.

Adidas MiCoach Heart Rate Monitor

Calorie Counter by Fat Secret

Fifty50 Glucose Meter 2.0**

Fitbit Charge

Garmin Forerunner 205

iHealth Wireless Blood Pressure Monitor

Withings Smart Body Analyzer

MapMyWalk

Insights are flowing from

these devices.

Health Apps

Wearables

Medical devices What is the potential value for

your organization

?

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Getting high-value insights Engaging your customers

Creating beyond-the-pill value for patient

Mobile health data can bring high value in many area’s.

Engaging pharmacists

- Reinforce their role in treatment adherence

- Improve patient loyalty

Engaging prescribers & hospitals

- Create awareness through monitoring

- Support patient journey- Provide statistics

Supporting management of chronic diseases

- Diabetes, hypertension, BPCO,…

Scanning market potential

- Extrapolate patient statistics- Support forecasts

Analyzing patients dynamics

- Initiation- Switches & substitution- Treatment adherence

Managing studies

- Monitoring disease evolution- Collect treatment data

Engaging payers

- Support health-economic files- Build up cases through

observational study

Increasing treatment adherence

- For complex treatment schedules

Powering the mobile health data

Creating awareness

- Encourage better lifestyle- Monitor evolution

© 2016 IM Associates

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The right expertise

IM Associates has the unique blend of expertise to help you design the right projects and create business value.


Patient flow modelling

OTC & the pharmacist’s environment

Specialty care & hospital environment

Sociodemographic data

Focus on implementation

Why IM Associates ?

Mobile reporting solution

Geo-marketing tool

Healthcare business analytics

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The right partners

IM Associates has the unique blend of expertise to help you design the right projects and create business value.


Professional associations

Specialized statistician team

Why IM Associates ?

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What can we do for you ?


1.Proof of concept

2.Implementation

3.Insight generation

Sourcing

- Preselection solutions & vendors- Budget tendering

Supervision & monitoring of implementation(3rd party vendor)

Insight generation- Patient flow study

- Impact study

Proof of concept

- Solution; Value Proposition; Objective; Roll-out plan.

Tactical plan- Set-up tactical plan to make the

most of investment

big data in healthcare: an otc case

Data & Analytics