big data - jonas bergstrom
TRANSCRIPT
Trends, challenges and the road ahead
Big data in the financial industry
18 March 2015
Jonas Bergstrom
Market Manager
Business Intelligence Solutions
What is it really about?
• Organisations are increasingly seeing data as a core
asset
• How to generate growth from these data assets?
• “Financial services businesses are… working toward a
greater emphasis on decision-making that is based on
the actionable insights generated from their data”*
*Source: EY 2014
Trends in the financial industry
• Aggressive investment in technology
• Analytics initiatives driven by IT
Reporting & analysis
Customer profiling/profitability analysis
Risk management
Regulatory compliance
Risk management
Finance
Sales
Marketing
Top analytics applications
in banking Main data investment priorities
last two years
*Source: EY 2014 *Source: Aberdeen Group 2013
What is the return on investment?
• Recent survey: 52%* of
bankers are dissatisfied with big
data technologies
• Data warehousing/
management is also source of
strong dissatisfaction
• Great analytics delight the
customer!
• Improve customer metrics
On the one hand… But on the other…
*Source: AITE Group survey 2014
-6%
-4%
-2%
0%
2%
4%
6%
8%
Market share Cross-sell and up-sell revenue
Customerattrition
Imp
rove
me
nt
%
Customer analytics No customer analytics
*Source: Aberdeen Group 2013
Challenges
Generating
growth from
analytics
Reluctance to new analytics investments
Compliance still a key
priority
Enabling business-
driven analytics
The road ahead
Customer centric analytics serving all departments
Successful projects driven by business needs
• Start small, expand as you succeed
• Focus on tangible returns
Two main developments
• Self-service analytics using easy-to-use tools
• Analytics “applications” for targeted purposes
SWIFT Watch Finding attractive Trade Finance opportunities
Asia-PacificEurope - Non
Euro ZoneMiddle East
AfricaEurope - Euro
Zone Central &Latin America North
America
179,308,347
615,055,445
149,466,580 238,833,249
54,476,035
21,542,637 7,301,735
1,277,927,352
307,538,918 535,691,128
199,272,534
148,477,033
17,980,134 18,884,017
CONFIRMED NOT CONFIRMEDExample: LC’s sent from the world to Country A per georegion
Confirmed vs. non-confirmed
Letters of Credit
SWIFT Scope End-to-end real-time business intelligence solutions
Messaging & FINInform
Automated real-time copy
of selected SWIFT traffic
with transaction details
Customer HQ • Database storage
• Customer owner-
ship of private
data
SWIFT Scope • Analytics
• Reports
• Dashboards
• Global branch network
• Domestic banks
• Specific counterparties
SWIFT Scope usage examples
Central Banks Global Transaction
Banks Intraday Liquidity
Reporting
• Automated
regulatory reporting
• Economic insights
• Customer analytics
• Business development
• Support to comply
with BCBS Intraday
liquidity rules
6 live customers
Under development
SWIFT Reference data Using reference data to enrich your analysis
List of all LEIs and attributes
List of all BICs and attributes
List of all GIIN codes for
FATCA
Entity
LEI
GIIN
BIC MIC
BRN Available Q2 2015
Entity Plus
BRN = Business registration number
LEI = Legal Entity Identifier
MIC = Market Infrastructure code
GIIN = Global Intermediary id number
BIC = Business Identification Code
SWIFT Reference data Using reference data to enrich your analysis
Entity identifier Identity
type Country
Code Entity
KGCEPHLVVKVRZY
O1T647 LEI BE
BNP Paribas Fortis
s.a./n.v.
1G159I.00269.ME.056 GIIN BE BNP Paribas Fortis SA-
NV
GEBABEBBXXX BIC BE BNP PARIBAS FORTIS
(FORTIS BANK SA/NV)
BE0403.199.702 BRN BE BNP Paribas Fortis
SA/NV
Entity Plus: One entity, many identifiers
One and the same entity
Summary
• Analytics can be a growth generator in the financial
industry
• New projects must deliver tangible returns
• Successful analytics is business driven
• SWIFT is leveraging its data assets to support the
community
Questions & Answers
Contact details:
Jonas Bergstrom Market Manager
Business Intelligence Solutions
SWIFT Avenue Adèle 1
B-1310 La Hulpe
Belgium
+32 2 655 4736
+32 488 37 87 35
www.swift.com
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