big data world forum
DESCRIPTION
Big Data World Forum (BDWF http://www.bigdatawf.com/) is specially designed for data-driven decision makers, managers, and data practitioners, who are shaping the future of the big data.TRANSCRIPT
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
Big Data Finding Answers Where There Are Yet To Be Questions? Big DataBig Data Finding Answers Where There Are Yet To Be Questions?
Benjamin S. Woo – 胡世斌
Apr-12© IDC
What is Big Data?What is Big Data?
Big Data technologies describe a new generation of technologies and architectures, designed to economically extract value from very large volumes of a wide variety of data, by enabling high velocity capture, discovery
and/or analysis
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Apr-12© IDC
Big Data’s Four V’sBig Data’s Four V’s
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VolumeVolume
VarietyVariety
VelocityVelocity
ValueValue
Apr-12© IDC
Big Data is multi-dimensionalBig Data is multi-dimensional
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InterfaceInterface
Analytics Analytics & Discovery& Discovery
Data Organization Data Organization & Management& Management
InfrastructureInfrastructure
AdvisorAdvisorRegulatorRegulator
ProviderProviderConsumerConsumer
CollectCollect
ProcessProcess
InformInform
ActAct
ConsumerConsumer
AdvisorAdvisor
RegulatorRegulatorProviderProvider
InterfaceInterface
Analytics Analytics & Discovery& Discovery
Data OrganizationData Organization& Management& Management
InfrastructureInfrastructureCollectCollect
ProcessProcess
InformInform
ActAct
Big Data is complex!Big Data is complex!
Apr-12© IDC
The Big Data PlatformThe Big Data Platform
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Apr-12© IDC
Big Data UsersBig Data Users
Service Providers
Advisors
Regulators/Custodians
Consumers
Apr-12© IDC
Big Data ServicesBig Data Services
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CleanseCleanseFilterFilter
Apr-12© IDC
Act! – Improving organizational valueAct! – Improving organizational value
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Apr-12© IDC
Common Questions: What’s New with Big Data? Common Questions: What’s New with Big Data?How does Big Data compare to traditional data warehousing?
• Strategic value creation (future looking)
• (Near real time) on data collection or ability to act
How does Big Data compare to traditional high performance computing?
• Very similar in infrastructure
• Price:performance ratio
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Apr-12© IDC
Big Data: Finding Answers Where There Are Yet To Be Questions Big Data: Finding Answers Where There Are Yet To Be Questions
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Apr-12© IDC
Use Cases - 1Use Cases - 1
•$13.04 billion in sales in fiscal 2010
•9,500+ stores in 35 states
•10,000-12,000 SKUs/store
•85,900 employees
•Uses cloud based service provider
•Sells POS data back to suppliers
• Subscribers can compare performance based on many different types of criteria
• Geography (eg same store)• Associated purchases• Etc.
•New source of revenue
• (Arguably, highest margin revenue source)
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Apr-12© IDC
Use Cases - 2Use Cases - 2
•Major US wireless operator
•Client attrition too high
•Related to customer service
•Deployed telco specific Big Data solution
•Solution was able to build a “behavioral-DNA” of customer interactions with the provider
•Able to visually understand and drive ideal customer experience
•Saved US$MM in lost customers
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Apr-12© IDC
Essential GuidanceEssential Guidance
Four V’s of Big Data – Volume, Variety, Velocity and Value
Combination of these attributes creates new strategic opportunities to create organizational value
Biggest challenge for community is that Big Data use cases are typically unique and therefore is not easy to define and addressing the problems are often found in more proprietary approaches
Big Data approaches and technologies apply to all users from the largest enterprise, to government and research, and to individuals
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Apr-12© IDC