big ideas, big results, big data - splunkconf · homes.com is well received more than ever,...

Big Ideas, Big Results, Big Data

[email protected] linkedin.com/in/osborner

Robert Osborne

• All Rights Reserved • 2013

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Introduction

One of the nation’s top online real estate destinations, Homes.com helps over 12.5 million consumers each month find a real estate professional and search nearly 3 million homes for sale or rent. Visitors to Homes.com can also learn about home financing, search home values or seek answers to real estate questions by connecting with a local real estate pro through the Question & Answer community on Homes.com. SOURCE: Omniture 2013

We joined Homes.com two years ago. Our broker went from a $4 million to a $14 million producer. The quality of leads are terrific and we have been turning those leads into active buyers that get to the closing table. If you’re thinking about online marketing and Homes.com - just do it! That’s my bottom line - just do it!”

Laurie Hensley, Office Manager to Kathy Shemwell, RE/MAX Alliance, Collinsville, IL

Homes.com clients, Laurie Hensley (left) and Kathy Shemwell with RE/MAX Alliance, Collinsville, IL

“ “


Over 80% of homebuyers searching on Homes.com have not yet selected a real estate professional

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Homes.com is Well Received More than ever, homebuyers and sellers are choosing Homes.com as their online destination during their home search. Take a look at the numbers:

LEADS

Leads delivered each month

500,000 Consumers that convert to leads

3% Year over Year increase

300%

TRAFFIC

Monthly unique visitors

12.5 million Monthly visits

19 million Monthly home searches

28 million Market share for real estate search sites

3.9% Real estate search site ranking

5 SOURCE: Hitwise 2012-2013


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Why Splunk Homes.com is the Place to Grow!

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Homes.com is growing too – with a national ad campaign reaching 260 million consumers on HGTV, TLC and DIY television networks Click below to view our national TV spot!


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Splunk? ROI Please


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New way of Thinking Connecting IT solutions with the Business

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1. Product value in access logs? 2. Highlight Splunk’s strengths? 3. Revenue generating ideas? 4. Product buy-in?

7 million Page views and growing!

SOURCE: Omniture 2013, Flurry Analytics 2013




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Recommendation Engine Recommend properties based on engagement Increase Engagement The faster we can offer suggestions the more they are likely to search Increase Site Investment Fun to see what areas are popular Easy implementation Written in only 3 weeks Increases Revenue Increased engagement equals more leads


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Technology Stack

Household Income Age

index=“weblogs” "/listing" NOT KHTE earliest=@d-1d|rex field=_raw "GET /listing/(?<LISTING_ID>\d+)" |stats count(LISTING_ID) AS LIST_COUNT by LISTING_ID,clientip

Every Hour


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Sales Tools Track customer behavior


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Suggestive Search Suggest areas by popularity not by alphabetical order

Convenient The faster we can offer suggestions the more they are likely to search

Engaging Fun to see what areas are popular

Easy implementation Once every hour we run a Splunk query and populate MongoDB. index="dhm_homes_webaccesslogs" source="*portal_access*" "/listing" NOT KHTE earliest=@d-1d|rex field=_raw "GET /listing/(?<LISTING_ID>\d+)" |stats count(LISTING_ID) AS LIST_COUNT by LISTING_ID,clientip

Not a silver bullet It’s neat but doesn’t have much impact on ROI


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Advertising Information Target local buyers and sellers outside your market Local Ads for Desktop & Mobile Brand yourself as the local expert with prominent placement in your city or zip code! Personalize your ads with photo or logo, brokerage, phone #, and a custom call to action. Drive traffic to your web site, social accounts, lead form or video. Get local! Choose what’s best for you – desktop, mobile or dominate your market on both!


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Questions?


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big ideas, big results, big data - splunkconf · homes.com is well received more than ever,...

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