big mind institute.v14
TRANSCRIPT
Big Mind Institute of Education and Messaging
Mission Statement Students and young people – messaging created through
experiential learning (experimentation), to teach critical thinking, and to create a portfolio of the student’s projects, helping the student advance through school, and then move into a career
Young Faculty – research yielding effective messaging in the social
sciences, leading to published papers for faculty, and creating Mind Genomics, the science of everyday experience
Confer a Significant Competitive Edge on students, untenured and
tenured faculty ,, not for profit organizations
Create Effective Messaging through applied science, recognizing that
these messages must say the ‘right thing to the right person’
Funding - Three Sources
Money comes in from affordable subscriptions from people, such as parents of students who want to give the student a chance to build a powerful portfolio for college admission, or for that first job
Money comes in from corporate donors, who are given the results of research from young faculty and from students. These corporate donors can ‘guide’ the research. This money funds the faculty and student research projects, respectively
Think about the power of combining two-way mentoring with fundraising for schools and similar organizations. Fundraising is often onerous. But…what happens when the students in the school can ‘solve’ business problems for a ‘client company’ using BIG MIND™ and IdeaMap®, and in turn, the company donates money to the school. The company gets the answer it needs, guiding the
student in the quest for the answer. The student is both mentored by the company, and mentors the company. The process creates something for the student’s future.
PART 1
THE STUDENT
(AGES 10-PROFESSIONAL SCHOOL) EXPERIENTIAL LEARNING,
CRITICAL THINKING … AND A TANGIBLE PORTFOLIO OF
ACCOMPLISHMENT
Today’s Students are Less Able to Think Critically
Not Many Student Have a ‘tiger mother’
concept is not understood by myself or my peers. I'm also very excited to continue in this course we already metThe Consequence
Most students are average … in general
Few are tennis champions … and at the same time writing their memoirs…and at the same time working with a Nobel Laureate …. While playing the lead violin at the orchestra
How do we get the average student to think better, learn experientially, and to create a portfolio of accomplishments?
One Solution – IdeaMap®
Use IdeaMap ® to do studies
The set up and analysis leads to interested students … and to experiential learning..
The study itself encourages, even demands critical thinking .. In a fun way
The student also has the results of the study (studies) in his or her personal portfolio to show to the school, to college admissions committee, or to the prospective ‘boss’ hiring new graduates
Children 9-13 Have FUN Doing IdeaMap® as an Adult Would
Campers Learn to Work like MBAs Rye, New York — The world is ready for new approaches to education. Children are smarter and more connected than ever before, resources are accessible to the masses, and competition is at its apex. We are at a crossroads as to how education will adapt. About Marketing Perceptions Marketing Perceptions is an academic course created by Dr. Howard Moskowitz in conjunction with Carole Berman, and Kristopher Collado and Ashia Nagi, students in the Pace University Digital Marketing program. The course provides a customized combination of an “Introduction To Marketing” and “Marketing Analytics” designed specifically for students in grades 6 - 9. The Marketing Perceptions instructors, Kristopher Collado and Ashia Nagi, developed the curriculum to appeal to this age group incorporate practical knowledge with real-life situations. During the session, the students are developing a marketing plan for a local business, Candy Rox, a candy emporium and lifestyle brand located in Rye and Bronxville. The "client" was chosen specifically for its relatability to the campers. Camper Reviews The course has received enthusiastic reviews from its students. Some of the students’ thoughts are: - "This class was an interesting and eye-opening introduction into marketing. It made me seriously consider going into a career in corporate America. The course was one of the most exciting and fascinating classes I have ever taken.” - Michael Nathenson - "Marketing Perceptions is a very enriching and fulfilling course. Not only is the curriculum well focused and informative, the instructors Kristopher and Ashia are very knowledgeable, and willing to explain or elaborate on any concept if the initial presentation of the concept is not understood by myself or my peers. We have met Dr. Howard Moskowitz, a leader in marketing research, and are completing a marketing project for a real company, called Candy Rox, based in Rye, NY.” (Nikola Viazmenski) - “I’m really enjoying to learn how to do something adults do as their profession and yet I get to learn it at 11 years old!” (Yiskah Friedenberg-Sharbat) - “I really enjoy being in this class because I am getting a good jump start to my adult career. I am learning all about the ways things are advertised and how things sell.” - (Justin Santana)
Part of Portfolio for Entry to Cornell
Course Taught by Prof. Henderson … Using Groups
Sample Report from Study, Added to Student’s Portfolio
Being used by Pace …. Led to Contract with NYC to Increase Voter Registration
PART 2
YOUNG FACULTY MEMBERS – THE SITUATION TODAY
Young Faculty Members HAVE to Publish to get Tenure
The funding sources are drying up
For social sciences, where ‘man’s mind is the measure of all things,’ IdeaMap® as we have presented it (4x4) is a solution
The faculty member can run experiments using IdeaMap®
These experiments are publishable, and create an invaluable corpus of knowledge
A Possible Scenario
The young, preferably untenured, and unfunded faculty member identifies a topic area
The IdeaMap® structure allows the research with consumers, revealing new segments
These discoveries are often ‘first order’
IdeaMap® has been used for horticulture, food science, law, medical, and so forth…all in refereed journals
Imagine the Young Faculty Member
Identifies a topic area
Creates and runs one study per month for a year
Writes these up for publication
Or combines them into a book
With each study affordable
Opportunity for Advancement, tenure, contribution to the field
Peace Initiatives (1 of 2)
Peace Initiative (2 of 2)
Healthful Foods
Health & Wellness Experience
Services
Horticulture
PART 3 START-UP BUSINESS – THE SITUATION TODAY
Today’s Businesses Simply Don’t Know What Messages ‘work’
Almost no company with which Howard Moskowitz has worked can list the specific messages which drive sales or revenues to a significant degree
The technology we use (IdeaMap®) has demonstrated the ability to quickly and inexpensively identify ‘what messages’ work, and to whom
IdeaMap® solves the messaging problem
Now to make it affordable and scalable for start-ups
Benefits to the start-up and for the not for profit organization
Solves the problem for the subscribing company – powerful messages uncovered
Very cost efficient, even factoring in subscription fee
Ability to do many of these studies, with far greater savings versus the ordinary way (concept tests, focus groups, trackers)
Typically, users see a meaningful increase in sales for those sales using the results of our science
Kudos from Procter & Gamble
Messaging to Improve Donations
Messaging Which Wins Lawsuits
Increasing opportunities The Big Mind Institute of Education and Messaging
Users are subscribers, paying a monthly fee
The fee allows them access to a cost-effective version of IdeaMap® technology
The fee lets the user bring in respondents, they participate in the IdeaMap interview. The data comes out in a user-ready report, set up for the subscriber to add insights when desired
Design specifics – 4x4 IdeaMap® design, along with a short classification questionnaire of 3 classification questions. Basic output is the average by each key subgroup for the additive constant and each of the 16 elements
USER Monthly
Sub
User Download
Report
User Download
Raw Data
Middle School 5 Free 25
High School 5 Free 25
Tech School 5 Free 25
College/University 5 Free 25
Grad School 5 Free 25
Junior Faculty/Untenured 5 Free 25
Senior Faculty/Tenured 5 Free 25
Clubs 5 Free 25
Scouts 5 Free 25
Orphanages "homes" 5 Free 25
Juvenile/Corrections/Homes 5 Free 25
Full School Project 5 Free 25
School Fundraising 5 Free 25
Organizational Fundraising 5 Free 25
Non-Profit Business 5 Free 25
Any study REPORT in the system can be purchased by a 3rd party for $100. The raw data for $200
Howard Moskowitz PhD
For the last four decades Harvard educated psychophysicist, Dr. Howard
Moskowitz, has worked with nearly every major corporation in the realm of
marketing and experimental psychology. His work has won more than 20 awards,
and generated billions of dollars in sales through corporate implementation of his
patented method and technology, Mind Genomics®.
His current mission is to share his knowledge and science with today's youth, a
commitment he made to his father before passing.
Dr. Moskowitz plans to share his gift through an app giving children
access to his literary works, science reports and educational videos.
The app will also contain a section where children become the researchers,
performing marketing experiments in a user friendly format. The children
will benefit, be inspired by and grow from their Experiential Learning.
The app will encourage critical thinking by today's youth,
increase their self esteem, and enhance their capabilities in STEM, Science,
Technology, Engineering and Mathematics.
Dr. Moskowitz's philosophy is straightforward: "When we can evolve the way we
think and learn, we and our children will create a better future for all mankind."
We are exiting the pre-production phase and now seek assistance to
make the Mind Genomics Project a reality for all the world's youth.
For sponsorship and endorsement opportunities, please contact:
Omar Ortiz | Brand Manager
Dr. Howard Moskowitz. Developer of IdeaMap® and Mind Genomics®
Dr. Howard Moskowitz. Developer of IdeaMap® and Mind Genomics®
• President of Moskowitz Jacobs, Inc. Chairman of
Mind Genomics Associates, Founding Partner of Mind
Genomics Advisors, LLC, a graduate of Queens College,
holds a Ph.D. in Experimental Psychology from Harvard
University.
• Three prestigious science awards
• 2005 Charles Coolidge Parlin Marketing Research
Award. The “Nobel Prize” of Market Research, received
only by the pioneers of market research. Past recipients
include Arthur Nielsen, George Gallup, Michael Porter,
David Ogilvy and Philip Kotler.
• 2010 Walston Chubb Award for Innovation across all
sciences, Sigma Xi, The Scientific Research Society,
international Awarded for Mind Genomics: The science
underlying the technology used in this Math 110 course.
• 2012 Edison Award for innovation in science and its
application
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For Further Information
Howard Moskowitz, PhD | President Big Mind Institute of Education and Messaging
11 Sherman Ave
White Plains, NY 10605
phone: 914 572 1673
email: [email protected]
Skype: hmoskowitz62
Andi Sciacca | Vice President, Operations Big Mind Institute of Education and Messaging DropBox Link: Big Mind / Mind Genomics Resources Midwest Offices - Milwaukee 630 N 4th St, Unit 820 Milwaukee, WI 53203 phone: 917.379.7634 email: [email protected] Skype: andisciacca