1. Big Movies, Big DataBlockbusters are getting bigger, thanks to greater data demands during production, such as elaboratecomputer-generated imagery (CGI) effects, 3D cinematography, and localized versions, as well as thesize of the end product, including 3D, 4K, and IMAX releases. Take a look at how data plays a starring rolein every part of movie making.Forecasts predict the entertainment industry's total annual data productionwill reachPBMarket ResearchFilm studios look to in-depth analytics to project how a film will performbefore it even enters production. One model for predicting a filmsperformance incorporates 12variables2:1. Total and weekly movie attendance2. Genre3. Country of origin4. Age rating5. Competitors6. Director7. Actors/actresses8. Advertising spending9. Number of copies at release time10. Reviews11. Sequel existence12. Date of release or seasonalityIn ProductionVisual effects and 3D animation studios are now using 10s of thousands ofcompute cores to render scenes for their movies.Uncompressed 2K frames (similar to HD) are 12 MB,for a total of 288 MB per second.4 & 5Uncompressed 4K frames (similar to Ultra HD) are roughly 40 MB.That's about 1 GB per second. A typical two-hour movie yields 20 hours ofsource content, adding up to more than TB of data.7504,096 pixels= 8.8 million pixels2,160 pixelsEach frameIn TheatersA modern blockbuster is distributed to theaters on hard drives or via satellite,rather than on film reels.3At HomeThirty years ago, bringing movies to homes was as simple as producing a VHSversion and a TV edit. Now home viewing takes hundreds of forms, appearingon a wide range of services and platforms. Today a movie file can range from150 MB for a version streaming on a mobile phone to GB for a 3D HDBlu-ray edition.8 & 9Home streaming services like Netflix compress films to over 100 differentversions to accommodate different bandwidths, devices and languages.8Source Links:1 http://www.tomcoughlin.com/Techpapers/M&E%20Storage%20Report%20Brochure,%202012,%20070812.pdf2 http://www.academia.edu/4469156/A_forecasting_system_for_movie_attendance3 http://www.cnn.com/2013/05/31/tech/innovation/digital-film-projection/4 http://www.datacenterknowledge.com/archives/2009/12/22/the-data-crunching-powerhouse-behind-avatar/5 http://www.information-management.com/newsletters/avatar_data_processing-10016774-1.html6 http://www.businesswire.com/news/home/20141106005562/en/Research-Markets-Global-Box-Office-Market-Outlook7 http://www.hds.com/assets/pdf/it-is-getting-cloudy-for-media-and-entertainment-storage-esg-market-brief.pdf8 http://www.businessweek.com/printer/articles/115772-netflix-reed-hastings-survive-missteps-to-join-silicon-valleys-elite9 http://electronics.howstuffworks.com/blu-ray.htm10 http://web.forret.com/tools/video_fps.asp?width=4096&height=2160&fps=24&interlace=on&depth=12&title=Digital+Cinema+4K87,000by 2017, a 4X increase in just five years.1Studios distribute multiple versions of a film simultaneously, often including 3Dand IMAX versions. Different cuts are custom-tailored to audiences in differentregions and countries, in many cases including entire original scenes.62X3D films consume as much data as 2D because they essentially containtwo copies of the movie one for each eye.754