Big on big data

New views on analytics

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora.

Of executives say data will revolutionize how business is managed; only 3% think it’s a passing fad. 23%

No need to sell the C-suite

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora..

48% of executives say data will be a useful business tool in the future

Data is going everywhere

Customer activities are still the main use of data, but other functions are developing analytics

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora.

Supply-chain logistics

Sales & order fulfillment

Risk & performance management

Product life cycle evaluation

Order processing & fulfilment

Operations

Financial planning & analysis

Enterprise resource planning

Customer Insights & targeting

0 5 10 15 20 25 30 35 40 45

NowIn 3 years

But the C-suite still struggles

Executives are comfortable with data, but they feel they need to learn and do more

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora.

The volume of data has changed the nature of operations

My department's functions would be helped by better access to data

Would like a deeper undestanding of data technology

Comfortable with data to make decisions

65

67

74

75

Many hurdles remain

The most important internal obstacles to a more extensive use of data in my organization

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora.

Lack of executive sponsorship

Silos within the organization

Don't recognize it's a corporate asset

Difficulty keeping up with technology

Management can't agree about its value

Lack of financial resources

Don't know how to apply it to my function

15

19

20

23

25

33

35

The way forward

Which strategies would be most effective to reap the best value from data tools?

Source: Views from the C-suite: Who’s big on big data? EIU survey of 395 C-level executives; sponsored by Platfora.

Expand the use of external advisors

Designate a C-level data champion

Empower all C-level execs to implement

Action by the CEO to drive collaboration

Implement change management processes

Enterprise-wide teams propose approaches

19

20

24

25

26

32

To download the full report, “Views from the C-suite: Who’s big on big data?” go to http://bit.ly/1JHK6BK

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