Big-tent UX (UX Camp West 2016)

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  • Big-tent UX

    @pboersmaUX Camp West 2016

  • Peter Boersma* Dutch but married to Hamburger Deern * information ergonomist = computer science + cognitive ergonomics * interaction designer * UX strategist * design process freak * UX Cocktail Hours in Amsterdam since 2001

  • T-model for UX (2004)

  • every field

    shallow skills

    deep skills

    business skills

    skills of other fields skills of other fields

  • UX = many related fields

  • UX = many related fields

    user experience skills

  • every UX practitioner is unique

    user experience practitioner X

  • every UX practitioner is unique

    user experience practitioner Y

  • every UX practitioner is unique

    user experience practitioner Z

  • every UX practitioner is unique

    unicorn

  • 7 main pillars

  • Business

  • Strategy

  • Resource Management

  • Research

  • Design

  • Evaluation

  • Implementation

  • 7 main pillars

  • Big-tent UX

  • Business

  • X

  • Business

  • Strategy

  • sales service

    communitiescore brandclient

    client

  • competitor

    competitorcompetitor

    competitorcompetitor

    big competitor

    big competitor

    client

    client competitor

    competitor

    sub-brandcommunities

    corebrand

    onlinesupport

    onlinesales

    client

  • Strategy

  • Resource Management

  • Roadmap Management

  • progress

    progress

    progress

    progress

  • area

    area

    area area

    area

    progress

    progress progress

    progress progress

    progress

    progress progress

    progress progress

    moment momentmoment moment

  • Scope Management

  • easy hard

    merely contributes

    essential

    quick win

    repair quality

    winner!

    pick just a few of these for your release!

  • Time & Budget Management

  • estimate

    assumptions

    calculations

    (explanations)risks

  • example estimate

    assuming we design 10 wireframes (5 complex + 5 medium)

    plus 15 components we estimate

    we need 300 hours

    butwe dont know the

    documentation needsof the developer

    (5x16 + 5x8) + (15x12)

  • Culture Management

  • Kim Goodwin on Org. Culture

  • Peoples Social Style

  • Guarded

    Open

    Indirect Direct

  • Guarded

    Open

    Indirect Direct

    People oriented

  • Guarded

    Open

    Indirect Direct

    Task oriented

  • Guarded

    Open

    Indirect DirectSlowpace

  • Guarded

    Open

    Indirect DirectFast pace

  • Relator Socializer

    Thinker Director

    Guarded

    Open

    Indirect Direct

  • Resource Management

  • Research

  • ask

    what is the idea?will it help you reach your goals?

    will customers accept it?why now?

    how fast can you move?

    and find out value of answers

  • ask: what is the idea?

  • ask: why now?

  • and find out the value of answers

  • ask

    who are you?what do you use now?

    how do you feel about it?when is it a good/bad day?

    what should it be like?

    and find out value of answers

  • Design Research

  • Research

  • Design

  • MOBILE APP

    MUSIC PLAYER IN BAR

    matching

    user profile

    bar profile

    OUT OF SCOPE

  • Concept diagram for bank siteLife

    Play Buy

    based onreal motivations of real people

    with modules to discover

    and personalise

    with informationabout products & processes

    Learn

    aimed at sellingrelevant products in a transparent

    fashion

  • Design

  • Evaluation

  • EvaluationWith a few people * focus group* usability test * releasing an MVP

    With many people * public beta

    With all users* analytics * A/B tests * SEO

  • A

  • B

  • C

  • 28% better

  • Evaluation

  • Implementation

  • WTF is the full allotment!?Thank you for submitting your application to the American Kennel Club. Unfortunately, we are unable to complete the processing of your application.The dog name you selected cannot be used because American Kennel Club has already registered the full allotment of this breed with your requested name.So that we may continue processing your application, please print a VALID name choice in the space below.

  • American Kennel Club guidelines

  • Agile and UXAgile is useful

    for in-house developers of increments toexisting systems.

  • Promising applications of Agile

  • Promising applications of Agile

  • Promising applications of Agile

  • The 5-day sprint (2010)

  • Implementation

  • 7 main pillars

  • from pillars to tent

  • Process

  • why document your process?1. to agree on what things are called 2. to link design activities with other processes 3. to increase efficiency through standardization 4. to speed up integration of team members 5. to explain to your client where they are involved 6. to measure your work, so you can improve it

  • Start with sketching your process

  • SITE

    MAP

    wireframesrequire-

    ments usability

    test

    Screen

    FLOW

    proto- type

    design principles

    Persona

  • 1 2 3 4

    Persona

    SITE

    MAP

    wireframesrequire-

    ments

    usabilitytest

    Screen

    FLOW

    proto- type

    design principles

  • 1 2 3 4userresearch conceptdesign detaileddesign prototype & evaluate

    Persona

    SITE

    MAP

    wireframesrequire-

    ments

    usabilitytest

    Screen

    FLOW

    proto- type

    design principles

  • http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience

    http://www.slideshare.net/Hienadz.Drahun/

  • userresearch conceptdesigndetaileddesign

    prototype & evaluate

    Persona

    SITE

    MAP

    wireframesrequire-

    ments

    usabilitytest

    Screen

    FLOW

    proto- type

    design principles

  • 10 steps1. identify your current deliverables 2.create diagram with deliverables & phases 3.describe activities, specifying input & output 4.present process to rest of company 5.improve diagram & descriptions ...

  • 10 steps...

    6.create templates & instructions for deliverables 7.update diagram & descriptions 8.promote your process, internally & externally 9.measure & evaluate working with the process 10. continue to improve the process

  • a plan for process improvement

    I will together with

    and we will change to improve

    before .

  • Process

  • Big-tent UXBusiness Strategy

    Resource Management

    DesignEvaluationImplementation

    Research

  • Big-tent UXBusiness Strategy

    Resource Management

    DesignEvaluationImplementation

    Research

    Process

  • UX = many related fields

    user experience skills

  • every UX practitioner is unique

    user experience practitioner X

  • Big-tent UX

    @pboersmaUX Camp West 2016