Influencing Through Visual Storytelling

delivered forThe Wiener Educational Center of UJA-Federation of New York

December 11, 2012

Which restroom would YOU use…?

Down

Up

Is it 10:10 or 4:40 or…other?

What time is it?

Steve Cherches

Todd Cherches

How many of you can draw?

“Anyone who has never made a mistake, has never tried anything new.”

Your biggest influencing challenge…

What is Visual Thinking?

Real World Examples

Just one more tip…

Just one more tip…

What is Visual Storytelling…?

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

So, what is the PURPOSE of your story?

“A person can have the greatest idea in the world…. But if that person can’t convince enough other people, it doesn’t matter.”

AIDA

Awareness InterestDesireAction!

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

Who is your audience?

How will you deliver what they need?

KnowledgeExperienceExpertiseInterestsBiasesAssumptions NeedsWantsGoalsObjectives

Who is My Audience?

Audience

KnowledgeExperienceExpertiseInterestsBiasesAssumptions NeedsWantsGoalsObjectives

Who is My Audience?

Audience

Why Should I Care?

What’s In it For Me?

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

StoryEveryonelovesa story…

The 3 E’s

Educate Engage Excite

Statistics

64% of statistics are made up on the spot

Made Up 64%

Real 36%

Statistics

73% of statistics are made up on the spot

Made Up 73%

Real 27%

Sorry…

But it’s not about numbers…

But it’s not about numbers…

…it’s about what they mean.

U.S. High School Drop-out Rates are getting worse

30% of U.S. students will not graduate from high school.

Three of these children will not graduate from

High School

Now that we know that…what are we going to

do about it?

Three of these children will not graduate from

High School

Visual Language:

Metaphors & Analogies

Why Metaphors & Analogies?

Make the abstract concretethe intangible tangible

the complex simpleand the unfamiliar familiar

Metaphors & Analogies

Just one more tip…

“UJA is like a … “

How is “UJA” like a … ?

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

5 Considerations for Visual Storytelling

PurposeAudienceStoryMediumChannel

To be a more “Visual” Storyteller…

Seek to see things from a fresh, new (visual) perspective!

Your Big Take-Away

“The real voyage of discovery consists not in seeking new lands…

but in seeing with new eyes.”

Influencing Through Visual Storytelling

Thank you…!!!

delivered forThe Wiener Educational Center of UJA-Federation of New York

December 11, 2012