BIKE MS: WAVES TO WINE 2014 SPONSORSHIP PROPOSAL

SEPTEMBER 20-21, 2014

About Waves to WineONE HUNDRED RIDES. ONE DESTINATION. A WORLD FREE OF MS.

Now in its 31st year, Bike MS: Waves to Wine brings together individuals and teams of cyclists representing businesses, friends, clubs and community groups.

Waves to Wine is an unforgettable two-day journey taking riders from San Francisco via Highway 1 into Sonoma County. This year 2,500 riders will enjoy some of the most picturesque sites Northern California has to offer: cycling across the Golden Gate Bridge, cruising along the California coastline, and pedaling through Sonoma county vineyards. We have route options for every level of cyclists, ranging from 40 to 175 miles. The fully-supported two-day ride includes rest-stops and mobile support, and an overnight celebration with catered meals and a jersey fashion show.

Cyclists of all levels will enjoy this weekend and benefit from the experience – the ride is both challenging and scenic – and provides a great opportunity for employee involvement, team building in a group volunteer experience, training together for an event, developing new relationships, and the personal satisfaction of helping to create a world free of MS.

WORD ON THE STREET“This is one of the best organized events I’ve participated in. Already registered for next year and I rave about it to my friends.”

“Just great fun riding with friends.”

“It’s an awesome way to ride a great route and enjoy other cycling enthusiasts.”

“The organization of this event is phenomenal. Every year I am impressed.”

“This was really great - really wonderful!”

“It was an excellent event. Very well organized and it shows.”

We are people who want to do something about MS now.BECOME A SPONSOR OF BIKE MS: WAVES TO WINE

Bike MS: Waves to Wine provides sponsors with the opportunity to build brand value and portray a positive image to current stakeholders and a new audience of potential customers. The event reaches out to all demographics, creating an environment with no boundaries. Waves to Wine event participants are keenly loyal and will extend that loyalty to their sponsors. They offer an extended network through friends, family and donors.

97% OF OUR PARTICIPANTS SAY THEY ARE MORE LIKELY TO DO BUSINESS WITH A SPONSOR THAN WITH A NON-SPONSOR.

By sponsoring Waves to Wine with a contribution, you are helping the Society keep expenses low so that money raised goes toward our mission – to create a world free of MS. In return, your organization will be promoted throughout the chapter area as an official sponsor. Sponsors can benefit by association with Waves to Wine by creating differentiation from competitors and confident positioning with consumers. Sponsorship benefits include brand exposure, media exposure, name recognition, on-site event benefits and employee volunteer engagement opportunities.

Sponsors can leverage their sponsorships beyond the marketing, media and branding benefits that Waves to Wine provides. For cycling teams the benefits are robust – improving employee health and fitness; engaging employees – reinforcing morale and increasing intradepartmental productivity; fostering a purposeful work environment; and promoting teambuilding and communications.

RECENT SPONSORS INCLUDE: EMD Serono, Charles Schwab, Deloitte, Teva Neuroscience, Maxim, The North Face, Wells

Fargo, Novartis, Questcor, Genzyme, Red Hat, Volkswagen,

Morgan Lewis, & Genentech.

Platinum Sponsorship: $40,000

Collateral, Direct Mail and Promotional Benefits• Company logo included with Waves to Wine logo design. • Logo prominently displayed on all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline March 15, 2014• Logo on Waves to Wine website with direct link to your website• Opportunity to promote Waves to Wine on your website• Logo on back of official event t-shirts (qty. 2,000) and official event jersey (qty. 650); deadline May 1, 2014• Recognition as event Sponsor in all advertising exposure and media extensions, and opportunity for press release exposure• Feature article in Bike MS eNewsletter (to 2,500 individuals)• Recognition in MS Connection Newsletter (to 25,000 individuals)

On-Site Benefits• Logo banner featured at start and finish lines; deadline for receipt of banners is September 7, 2014• Team start at start line• Recognition as Platinum Sponsor in opening and evening programs during the event• On-stage representation at Waves to Wine • 10 x 10 exposition booth at overnight location with product demonstration or usage• 20 x 20 corporate team MS tent at overnight location • 10 VIP passes and 10 parking passes at event

Team Benefits• On-site team packet pick-up• 10 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party • Exclusivity (no other business in your industry may participate at the Platinum level); first right of renewal for 2015

Mission Possible Sponsorship: $25,000

Collateral, Direct Mail and Promotional Benefits• Logo prominently displayed on all printed event materials including brochures (qty. 5,000) and posters (qty. 700); deadline March 15, 2014• Logo on Waves to Wine website with direct link to your website • Logo on back of official event t-shirts (qty. 2,000) and official event jersey (qty. 650); deadline May 1, 2014• Recognition as event Sponsor in all advertising exposure and media extensions• Article recognition in MS Connection Newsletter (to 25,000 individuals)• Logo recognition in Waves to Wine eNewsletter (to 2,500 individuals)

On-Site Benefits• Logo banner featured at start and finish lines; deadline for receipt of banners is September 7, 2014• Team start at start line• Recognition as Mission Possible Sponsor in opening and evening programs during the event• 10 x 10 exposition booth at overnight location with product demonstration or usage• 10 x 10 corporate team MS tent at overnight location • 8 VIP passes and 8 parking passes at event

Team Benefits• On-site team packet pick-up• 8 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party • Exclusivity (no other business in your industry may participate at the Mission Possible level); first right of renewal for 2015

Diamond Sponsorship: $15,000

Collateral, Direct Mail and Promotional Benefits• Logo prominently displayed on all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline March 15, 2014• Logo on Waves to Wine website with direct link to your website• Logo on back of official event t-shirts (qty. 2,000) and official event jersey (qty. 650); deadline May 1, 2014• Logo recognition in MS Connection Newsletter (to 25,000 individuals)• Logo recognition in Waves to Wine eNewsletter (to 2,500 individuals)

On-Site Benefits• Logo banner at start and finish lines; deadline for receipt of banners is September 7, 2014• Team start at start line• Recognition as Sponsor during the event• 10 x 10 corporate team MS tent at overnight location • 8 VIP passes and 8 parking passes at event

Team Benefits• On-site team packet pick-up• 8 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party

Gold Sponsorship: $10,000

Collateral, Direct Mail and Promotional Benefits• Logo prominently displayed on all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline March 15, 2014• Logo on Waves to Wine website with direct link to your website • Logo on back of official event t-shirts (qty. 2,000) and official event jersey (qty. 650); deadline May 1, 2014• Recognition in MS Connection Newsletter (to 25,000 individuals)• Recognition in Waves to Wine eNewsletter (to 2,500 individuals)

On-Site Benefits• Banner at start and finish lines; deadline for receipt of banners is September 7, 2014• Recognition as Sponsor during the event• 10 x 10 corporate team MS tent at overnight location • 6 VIP passes and 6 parking passes at event

Team Benefits• 6 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party

Silver Sponsor: $7,500

Collateral, Direct Mail and Promotional Benefits• Listing in all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline March 15, 2014• Logo on Waves to Wine website • Logo on back of official event t-shirts (qty. 2,000); deadline May 1, 2014• Recognition in MS Connection Newsletter (to 25,000 individuals)• Recognition in Waves to Wine eNewsletter (to 2,500 individuals)

Promotional and On-Site Benefits• Banner at start and finish lines; deadline for receipt of banners is September 7, 2014• Recognition as Sponsor during the event• 4 VIP passes and 4 parking passes at event

Team Benefits• 4 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party

Bronze Sponsor: $5,000

Collateral, Direct Mail and Promotional Benefits• Listing in all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline March 15, 2014• Listing on Waves to Wine website • Recognition in MS Connection Newsletter (to 25,000 individuals)• Recognition in Waves to Wine eNewsletter (to 2,500 individuals)

Promotional and On-Site Benefits• Up to two banners total at start and finish lines; deadline for receipt of banners is September 7, 2014• 2 VIP passes and 2 parking passes at event

Team Benefits• 2 complimentary entries into Waves to Wine (fundraising minimum applies)

Post-Event Benefits• Recognition at the Waves to Wine kick off awards party

Supporting Sponsor: $2,500

Collateral, Direct Mail and Promotional Benefits• Listing on all printed event materials including brochures (qty. 5,000) and event posters (qty. 700); deadline May 15, 2014• Listing on Waves to Wine website• Recognition in MS Connection Newsletter (to 25,000 individuals) • Recognition in Waves to Wine eNewsletter (to 2,500 individuals)

Promotional and On-Site Benefits• Rest stop sponsorship opportunity; display company banner, additional optional elements include stocking rest stop supplies, creating rest stop

theme, and supplying all volunteers to work rest stop day of event• 2 VIP passes and 2 parking pass at event

Bike MS: Waves to Wine Ride 2014Sponsorship Commitment Form

Company Name: _______________________________________________________________

Company Representative: ________________________________________________________

Street Address: _________________________________________________________________

City: ______________________ State: _________ Zip Code: ____________________________

Phone: ______________________________ Email:___________________________________

Sponsorship Level

Platinum Sponsorship: $40,000 Mission Possible Sponsorship: $25,000 Diamond Sponsorship: $15,000 Gold Sponsorship: $10,000 Silver Sponsorship: $7,500 Bronze Sponsorship: $5,000 Supporting Sponsorship: $2,500

Payment Method: Please invoice us (payable by August 1, 2014) My payment of $ ____________ is enclosed via Check VISA MasterCard AMX

Card number ___________________________ Exp. Date______ Verification number # _____________ (card back)

Name on Credit Card____________________________________________________________

Authorized Signature ___________________________________________________________

_____________________________ ______________________________Company Representative National MS Society Representative

______________________________ ______________________________Name Name

_____________________________ ______________________________Date Date

National Multiple Sclerosis Society Northern California Chapter1700 Owens Street, Suite 1700

San Francisco, CA 94158 415-230-6678

www.nationalMSsociety/can.org