bilal basrai - business development techniques for growing sales
TRANSCRIPT
BILAL BASRAIBusiness Development Techniques For
Growing Sales
As A business owner and professional who provides advice to other companies, bilal basrai has placed A lot of his focus on business development during his career. Businesses that wish to succeed must have comprehensive plans in place for developing their companies.
For many, this comes down to growing sales so that the company increases its revenue and provides itself with the capital needed for expansion.
The following techniques should help your company in this department.
• UNDERSTAND THE SALES YOU WANT
• ALWAYS LISTEN
• FOCUS ON THE SERVICE
Understand The Sales You Want
It is likely that you work in an industry where there are
multiple sales channels available to you and a wide
variety of clients who are all searching for different
things.
It stands to reason that some of these potential clients
will be looking for things that your business does not
provide, but many companies make the mistake of
wasting resources on going after sales from such clients.
Understand what you sell and who you want to appeal to
when developing your sales strategy.
Always Listen
You will learn nothing from your clients unless you take
the time to listen to them. Ask questions and prompt
discussions to discover what your clients actually need so
you can tailor your sales strategy to suit them.
Focus On The ServiceGetting the client onboard is only the first part of the
process. Once clients are invested in your company you
need to focus on providing a service that rewards their
loyalty. Offer help and advice during every part of the
process, as positive customer experiences create good
word of mouth.
Bilal basrai is an investment banker and
corporate financial analyst.