bilgi Üniversitesi 22 aralık 2010 new advertising new agencies by köksal abdurrahmanoğlu a...
TRANSCRIPT
![Page 1: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/1.jpg)
Bilgi
Ünive
rsite
si
22 A
ralık
201
0
New Advertising
New Agencies
by
Köksal Abdurrahmanoğlua digitally enhanced marketer
![Page 3: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/3.jpg)
NEWS
![Page 4: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/4.jpg)
![Page 5: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/5.jpg)
![Page 6: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/6.jpg)
![Page 7: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/7.jpg)
New Media CONSUMERWOM + Internet
![Page 8: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/8.jpg)
New
Advertising
![Page 9: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/9.jpg)
Time Spent vs. Ad Spend
Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
![Page 10: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/10.jpg)
![Page 11: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/11.jpg)
![Page 12: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/12.jpg)
![Page 13: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/13.jpg)
![Page 14: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/14.jpg)
Device Evolution
![Page 17: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/17.jpg)
Not the Advertising we knew!
![Page 18: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/18.jpg)
Not yet!
![Page 19: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/19.jpg)
Future of Advertising is...
![Page 20: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/20.jpg)
Marketing
![Page 21: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/21.jpg)
Marketing
A new kind of
![Page 22: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/22.jpg)
Media & Consumer…
With new kinds of
![Page 23: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/23.jpg)
PINNACLE of?MARKETING
![Page 24: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/24.jpg)
Notany-more
![Page 25: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/25.jpg)
Create brand fans!
![Page 26: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/26.jpg)
HOW?Make their lives
BETTER!
by doing things
WITH & FORPEOPLE
![Page 27: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/27.jpg)
Marketing is…
New way of
supportive
playful
customizable
informative
honest
engaging
personal
collaborative
generous
experimental
helpful
adventurous
![Page 28: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/28.jpg)
![Page 29: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/29.jpg)
![Page 30: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/30.jpg)
![Page 32: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/32.jpg)
NEWS FLASH!
![Page 34: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/34.jpg)
![Page 35: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/35.jpg)
![Page 36: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/36.jpg)
Here lies the Advertising Agency
It struggled for years to remain relevant in the face of changing
consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to
walk away from its heritage of thirty second spots.
It died Stubborn and Alone.
![Page 37: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/37.jpg)
![Page 39: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/39.jpg)
Career Evolution
in Ex-Agencies
![Page 40: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/40.jpg)
Tradi-tional /Crea-tive Agency
Production
Media
Content
Strategy
PR
Event
Analysis
Creative}
Inh
ou
se
}O
uts
ou
rce
![Page 41: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/41.jpg)
Digi-tal Age-ncy
Production
Media
Content
Strategy
PR
Event
Analysis
Creative}
Inh
ou
se
}O
uts
ou
rce
![Page 42: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/42.jpg)
Technology
Strategy
Creativity
New Gen-erat-ion Age-ncy..DN
A
![Page 43: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/43.jpg)
Multi Task-ing
Multi Tale-nted
Multi Disci-plin-ary
Effec-tive
Attra-ctivePowe-rful
New Age-ncy Mo-del
![Page 44: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/44.jpg)
New Age-ncy Mo-del
Production
Media
Content
Strategy
PR
Event Analysis
Creative
}Incharge of all
Inhouse or Outsource
..Getting brands
closer to consumers
![Page 45: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/45.jpg)
![Page 46: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/46.jpg)
beyondand
![Page 48: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/48.jpg)
What do you think is the next big thing in digital?
quizpop
> Location Based Marketing
> Group Buying Shopping
> Mobile
> Digital Outdoor
> Augmented Reality
> Semantic Search
> -----------
![Page 49: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/49.jpg)
![Page 50: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/50.jpg)
credits…MediaFuturist.com by Gerd Leonhard
Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)
The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)
On the Future of Advertising by Grant Richards (Engine Company 1)
Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza
FEED 2008 (Digital Brand Experience Report) by Razorfish
The End of Advertising as We Know It by IBM Global Business Services
The Chaos Scenario by Bob Garfield
Propulsion by Tim Williams
Workforfood.nu by Diego Zambrano
Moon Advertising by Bobby Voeten
www.180360720.com by Helge Tenno
Microsoft
www.coloribus.com
www.creativity-online.com
www.vimeo.com
www.gapingvoid.com
![Page 51: Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer](https://reader030.vdocuments.net/reader030/viewer/2022032612/56649ebf5503460f94bcaa56/html5/thumbnails/51.jpg)
contact...
@koksal
koksala.wordpress.com
www.linkedin.com/in/koksal
www.adinteractive.com.tr
Download Presentation atwww.SlideShare.net/koksal_a