Bilingual digital Influencers shape the world

Being Bilingual will not just bring you new friends, but it also provides many benefits in the

business world.

In the space of social media, the reach can be endless. With a few targeted search topics and

some basic information at hand, a brand is a click away from learning about an individual’s likes,

dislikes and most profound beliefs, even from thousands of miles away. On doing this, there can

be only one barrier and that is Language.

What is Influencer Marketing?

Word of Mouth – Digitally Brand Ambassador Key/Celebrity Influencers, Social Influencers and Peer Influencers

Influencer Marketing simply means shaping the opinions about your brand using the most

influential means amidst your potential customers.

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Challenges in Influencer Marketing

Inability to attribute to ROI Getting the right influencers and Lack of large quality influencers Focusing on wrong goals/metrics – e.g. Twitter Hashtag Transparency of Pricing – No metrics/benchmark

What ROI to expect?

Short Term: Engagement, Content Creation Mid Term: SEO Long Term: Brand Building, Loyalty, Sales

Bilingual Trend on Social Platforms

Many things change when interacting on social media in a new language. Hashtags however, are

a mixed bag. Because Social media is a dynamic, fast-paced environment, so do the trending

hastags are fleeting. There is rarely enough time for a trending hashtag to transmute into Hindi

and still remain trendy. So it’s not unusual to see a Tweet in Hindi that is accompanied by

English hashtags. It’s also perfectly okay to mix English and Hindi hashtags.

According to a report, Brands continue to use television and print mediums to have a 360-degree

approach. Also 87% of the brands surveyed leverage digital marketing. While brand awareness

and lead generation/sales seem to be the primary goals set by the CMOs, digital marketing is

increasingly being leveraged for Customer Engagement (46%) and Customer Service (35%) too.

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B2B or B2C? Any language!

In today's competitive job market being bilingual is a tremendous plus point. Every sector is in

full swing and worldwide markets are becoming more interdependent. Thus, the need for

bilingual strategy continues to grow. By just knowing and conversing in a native language, one

can drastically reduce the sales cycle time frame with a client. People love to hear things in their

native language and appreciate one’s time and effort taken to learn their native language as a

second language.

Social media is about connecting and a business taking on a bilingual social strategy must not

forget this one important rule. The engagement is to connect with one another. As language plays

an important role in the evolution of a digital strategy, brands will want to create connections

with new audiences, and multilingual strategies will become increasingly necessary.

Bilingual Content

Great content are based on Intercultural Communication and India can be seen as one of the best

examples in the world. If content strategists aspire to reach a wider audience they need to help

cultivate in the public some sense of perspective and common sense that captivates them. When

brands renounce to explore diversity they find themselves constrained to a very small field of

action in an era when content marketing is opening uncountable opportunities to address big

audiences, add real value to their readers or viewers all over the world, and extend the reach of

empathy in the process. The best strategy is to not self-censure a brand’s content.

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Brands can celebrate diversity by honoring the human capacity to understand what others do and work with their creations to generate new ideas and values leveraging digital ways.

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