THE NEW YORK TIMES LICENSING GROUP

Industry

Print Media/

Newspaper Publisher

El Nuevo Dia

CASE STUDY

Country

Puerto Rico

Content Package

The New York Times News Service Complete, Richard Branson

Language

English, Spanish

Bilingual Subscription Strategy Spurs Growth in Puerto Rico

NYT Licensing helped El Nuevo Dia complement their local news and commentary with a selection of Times journalism, in both digital and print formats, tailored to meet the unique needs of the Puerto Rican audience.

A Targeted Mix of Times Journalism To distinguish themselves from their competitors, El Nuevo Dia sought unique ways to inspire their subscribers. In 2016, they licensed a selection of travel journalism and international coverage from the Times, alongside business op-eds from renowned influencer and entrepreneur Richard Branson. In addition, they licensed Times content in both Spanish and English, providing their largely bilingual readership a cultural link to New York City – where roughly one quarter of the Puerto Rican population resides.

THE NEW YORK TIMES LICENSING GROUP CASE STUDY

The New York Times News Service Complete Access comprehensive news reporting, thought-provoking op-eds and rigorous coverage of an expansive array of topics. Experience the full scope of The Times’ global newsroom and provide audiences with seamless international coverage from a diverse set of voices and perspectives. Service Details

120+ stories daily, edited to varied lengths. Includes: photos,

graphics and videos paired with their respective stories. Select

articles bundled with digital-ready headlines and summaries.

Also includes an editorial calendar, outlining daily stories by

section or topic.

Richard Branson As the founder of the Virgin Group and one of the world’s most dynamic billionaires, Branson’s insights on business strategy and leadership are unparalleled. Drawing on his experiences, The Richard Branson column addresses topics ranging from the basics of opening a new business to the complexities of expanding existing enterprises. Service Details

The Richard Branson column offers interactive and informative

advice on entrepreneurship with essays, listicles, reader Q&A’s

and videos. Weekly.

A Growing Readership The enhanced subscription strategy was a success. Times journalism was positioned as a bundled offer, featuring the best of El Nuevo Dia and The New York Times. Today, the print subscription includes The New York Times International Weekly, whereas digital subscribers can access a one-year subscription to nytimes.com. El Nuevo Dia reports that both offers have sparked essential subscription growth and market ownership among key audiences.

C O NTAC T US TO S U B S C RI B E O R TO LE A RN M O RE

Asia Pacific | nytlg-apac@nytimes.comEurope, Middle East & Africa | nytlg-emea@nytimes.comLatin America | nytlg-latam@nytimes.comU.S. & Canada | nytlg-uscanada@nytimes.com