bill daring snm london presentation
TRANSCRIPT
Social Network Marketing
Keynote Presentation
by
Bill Daring, CEO
Teenagers are abandoning traditional media in
favour of social networks
The music industry has been transformed
Citizen journalists are influencing vast networks
of people
From bars to dating websites.
Why all this change ?
Second Generation Web Web 2.0
Web 2.0
User Generated Content
Podcasting
RSS feeds Social Networks
Social bookmarking
Blogs
WidgetsOpen APIs
What is Web 2.0 ?
By 2010, 70% of the content of the web
will be user generated
IDC/EMC Survey March 2007
Blogs and Blogging
Blogs and Blogging
The Growth of Blogs
Growing from 35 to 75 million blogs took 320 days
Influence of blogs as a source of information
Photo and media sharing
Customer comments and ratings
Customer comments and ratings
Social Networks
Nodes and connections
Trust /relationships
Share Passions
The Growth of Facebook
Sharing Bookmarks Social Bookmarking
del.icio.us - Bookmarking
Sharing your content
RSS Really Simple Syndication
Content incorporated
by other web sites
Content accessed by
desktop readers
Content indexed by
search engines
Content accessed by
online aggregators
Owner creates content RSS feed
Podcasting
Open APIs
Application Programming Interface
7032 facebook applications
29,056,453 apps in 24 hours
168,000 facebook developers
BC toolkit
Level 1: Access API Flickr, Google
Level 2: Plug-in API Facebook, MySpace
Level 3: Runtime Environment API Bascamphq.com, Salesforce.com
Case Studies
Case Study Terry Tate
Case Study Coke and Mentos
http://secondlife.com/
Random House Publishing and Second Life
http://secondlife.com/
God Delusion launched on Second Life with
simple voting request
But on the fourth day God came to protest with a band of Angels
After launch nothing
much happened
As a result of this furore, six major UK
national press titles covered the story
Social Network Marketing