Bill Glazer to the

Rescue

9 Recession Rescue Strategies

1. Indentify the top 5% and top 20% of customers and design products, services, programs and pricing for them (invest 80% of your energy in the top 20%, not in the bottom 80%).

2. Ensure every lead opportunity is being handled and account for properly

3. Devise a strategy to offer your customers more service, special offers or other incentives to do business with you because of your relationship with other businesses

4. Implement Up Sells

5. Riches in Niches

6. Communicate more with existing customers (easier to sell existing customers than new customers)

7. Don’t emotionally throw in the towel

8. Implement “Pain of Disconnect”

9. WORK!!! (most people don’t work – Mark Victor Hansen)

Referral MarketingSubmitted From: DIAMOND Member Sherrie Hardy

Objective: Launch a NEW Home Training Program nationwide to past, successful, clients

Investment: $282.00

ROI: $19,608.00

Postcard MailingSubmitted From: Info-MASTERMIND Member II, Dr. Chris Bowman

Objective: Bring in previous Patients, using a theme of Economic Stimulus Package

Investment: $864

RESULTS: $20,400

Fax BroadcastSubmitted From: Platinum Member, Ron Ipach

Investment: Between $0.05 and $0.15 each

RESULTS: Part of a total marketing campaign including two sales letters, two postcards, three faxes, and one voice broadcast. Total marketing expenses $17,997.00 generating $147,714.00 in sales

NOTE: Make sure you abide by Fax Broadcast Laws

Voice BroadcastSubmitted From: Info-MASTERMIND Member II, Dan Cricks

Objective: A QUICK spike in business for a client of his who was strapped for cash

CAMPAIGN: Sent out a Voice Broadcast to 550 previous customers

Investment: $30.56

RESULTS: 1st week 27 people responded spending $8,674.00. 2nd week an additional 28 people responded spending (an additional) $24,400.00

NOTE: Make sure you abide by all Voice Broadcast laws

Presorted Mail That Looks Like FIRST CLASSSubmitted From: SuperConference Vendor, Alice Mishica, Specialized Mailing Services, Inc.

Objective: Make presorted mail look like it was sent FIRST CLASS

Cost of Regular FIRST CLASS Stamp: $0.42

Cost of PRESORTED STAMP that looks like First Class: $0.19 if in same zip code, $0.25 if distributed across U.S.

Point Of SaleSubmitted From: Info-MASTERMIND Member II, Donna Krech

Objective: A Powerful & OUTRAGEOUS Handout

CAMPAIGN: To sell fitness and weightless. The bags are handed out to prospects containinga CD with instructions for people to stand stark naked in front of a full length mirror with a bag over your head with two holes cut in it so you can see yourself. If you like what you see great! If you see bumps and bulges, you are instructed to take the bag off and call Fitness Solution

INVESTMENT: Cheap…Cheap…Cheap

ROI: Huge…Huge…Huge

Door HangersSubmitted From: DIAMOND Member, Terry Bryan

Objective: New Leads for home sellers

CAMPAIGN: Placed Door Hangers on doors within a specific geographic area

NOTE: Make sure you abide by all Door Hanger Laws

Resurrect LOST Customers/Patients/ClientsSubmitted From: Info-MASTERMIND Member I, Dr. Chris Tomshack

Objective: Resurrect LOST Patients

CAMPAIGN: Sent out a Boomerang in a clear envelope mailing to 4,000 Inactive Patients

Investment: $2.20 a piece

ROI: HUGE

Resurrect LOST Customers/Patients/ClientsSubmitted From: Peak Performer PLUS Member, Karen Campbell

Objective: Resurrect LOST Customers

CAMPAIGN: Sent out a LOST Customer “Partial Catalogue” mailing to 487 previous customers she would normally delete after they have been through a Lost Customer Reactivation campaign in the past. The “Partial Catalogue” comprised 7 of her best selling and most attractive cards. It included an offer form with NO discount offer.

Investment: $652.96

RESULTS: 28 responses generating $580.33 in ADDITIONAL profit after mailing and product costs

Holiday MarketingSubmitted From: OUTRAGEOUS Effective SuperStar, Bill Glazer

Objective: Use UNobvious Holidays to cut through the clutter

CAMPAIGN: Sent out 9,981 mailings to a select list of previous customers

Investment: $3,670.77

RESULTS: $77,086.13

Holiday MarketingSubmitted From: Gold Luxury Member, Sue Johnson

Objective: Make it easy for significant others to purchase a gift for wives or girlfriends for Valentines Day

CAMPAIGN: Sent out 426 mailings to husbands and significant others of their customers:

Investment: $1,159.00

RESULTS: $8,700.00 in sales

Follow-Up After The Sale

Submitted From: Peak Performer Member, Howard Anderson

Objective: Thank Customers for recent purchase and have them return to the store

CAMPAIGN: Sent out 234 mailings to customers who have made recent purchases

Investment: $841.28

Number Responded: 44

RESULTS: $9,122.82

Make Yourself The EXPERT

ROI: Priceless

OUTRAGEOUS AdvertisingSubmitted From: Peak Performer PLUS Member, Dianne Conklin & Gail Sasseen

Objective: Fill seats at an event using OUTRAGEOUS Direct Mail to cut through the clutter in the mail box

CAMPAIGN: Sent out 51 Packing List mailings to targeted leads who have made recent purchases

Investment: $41.31

RESULTS: Two Sales at $995.00 each, total of $1,990

OUTRAGEOUS Advertising

Submitted From: Gold Member, Dr. Greg Nielsen

Objective: Patient Reactivation

CAMPAIGN: Sent out 100 of 4-page sales letter with a rubber band attached (3D) to previous patients. NOTE: This is under one ounce which qualifies for the lowest postage fee.

IMPORTANT NOTICE: The OUTRAGEOUS Dr. Nielsen will be doing a complete „Show-n-Tell‟ of all of his OUTRAGEOUS Advertising at the OUTRAGEOUS Workshop & Academy in association with the launch of Bill Glazer‟s new book “OUTRAGEOUS Advertising That‟s OUTRAGEOUSLY Successful”

Investment: $5,000

Response: 17%

RESULTS: $225,500

Follow-Up After The SaleSubmitted From: Peak Performer PLUS Luxury Member, Peter Holtz

Objective: Used Press Release to gain FREE publicity for his “BAIL OUT” BLITZ SEMINARS

Investment: For the entire campaign which included mail, phone, Press Release $5,500

RESULTS:

• 25 people attended (13 entities) ∙ 6 more appointments scheduled

• 4 eliminated as not qualifying for his services ∙ Revenues (so far): $28,700.00

• 3 already signed up

Scarcity: The ONE-DAY saleSubmitted From: Peak Performer PLUS Luxury Member, Susan Berkley

Objective: Fill up the 24-seats to her $2497 per person Boot Camp

CAMPAIGN: Sent out a series of three mailings comprising 2 postcards and 1 sales letter

Investment: $8,952.24

RESULTS:

• Sold 50% of seats from the 1st two postcards

• Sold remaining seats from follow-up sales letter (and had people on the waiting list for the next Bootcamp)

ROI: 486% (with backend coaching: 989%)

NOTE: Susan had another sales letter prepared, but canceled it because of being oversold

CD-Sales Letter MailingSubmitted From: OUTRAGEOUS Effective SuperStar, Bill Glazer

CAMPAIGN: Sent out 9381 mailings

Investment: Cost Per Mailed:

$1.88, Total Cost: $17,662.39

RESULTS: $86,256.00

Tele-SeminarsSubmitted From: Info-MASTERMIND I Member, Mike Crow

Objective: new Members For Niche Coaching Program

CAMPAIGN: Happy New Year Tele-Seminar

Emails Sent out to 578 Prospects

RESULTS: 32 New members

Average Value Per Member: $3,564

Total Annual Value: $114,048

PURLs (Personal URLs)Submitted From: OUTRAGEOUS Effective SuperStar, Bill Glazer

Objective: PURLs Postcard for 2008 Info-SUMMITSM

CAMPAIGN: Dropped July 2, 2008 to 8,356 members

Hi Julie

RESPONSE: 35 responses in 23 days

RESULTS: $87,778.75

Invitation Sales LetterSubmitted From: OUTRAGEOUS Effective SuperStar, Bill Glazer

Objective:

CAMPAIGN: This was mailed to 141 people, and there were 12 responses.

Investment: $823.98

Results: TBD

Spice Up Your Offer• Annual membership fee

• Automatic shipments

• Bill me later

• Buy 1, get 1 free

• Buy 3, get the 4th free

• Buy before the price goes up

• Charter membership /subscription offer

• Contest or sweepstakes (check state laws)

• Continuity Offer

• Delayed billing

• Dollars off with purchase

• Double-your-money-back guarantee

• Early bird discount

• Extended guarantee/warranty

• Free booklet

• Free catalog

• Free cost estimate

• Free demonstration

• Free dinner

• Free fact kit

• Free gift for a trial

• Free gift for an inquiry

• Free gift for buying

• Free gift wrap

• Free gifts based on size of offer

• Free information

Spice Up Your Offer• Free sample

• Free subscription

• Free “survey of your needs”

• Free trial

• Frequent buyer discount

• Gift shipment service

• Guaranteed acceptance offer

• Guaranteed buy-back agreement

• Introductory order discount

• Lifetime membership fee

• Limited-edition offer

• Lower price for orders received by cut-off date

• Member-get-a-member offer

• Money-back guarantee

• Multi-product offer

• Multiple free gifts with a single order

• Mystery gift order

• Negative option

• “No Strings Attached” commitment

• Nominal charge samples

• Positive option

• Pre-publication offer

• Premium – related to your business

• Private showing

• Quantity discount

• Quantity limit

• Questionnaire (so we can serve you better)

• Reduced down payment

• Rush shipping service

• Sample offer with tentative commitment

• Seasonal sale

• Selected discounts

• Send me a salesman

• Short-term introductory offer

• Special price

• Toll-free order privileges

• Trade discount

• Trade-in offers

• Yes/No/Maybe offers

• Your choice of free gifts

Spice Up Your Offer

Additional Benefits

1. Bill Glazer To The Rescue Manual of the slides from his presentation

2. Dan Kennedy’s SuperConference Evening Session, “How To Maximize

Glazer-Kennedy Marketing in The Emerging New Economy”

3. 12-Month Equalizer Payment Plan (May 2009 through April 2010)

4. 100% Refund-On-Cancellations 30+ Days Before SuperConferenceSM 2010

5. FREE Unforgettable Bonus Day, Value: up to $995

The MOST AMAZING BONUS Day Ever at the 2010 SuperConference and it’s Yours for FREE If You Register

NOW!!!!

With E-X-P-A-N-D-E-D Categories Including:• The B to B Marketer of the Year

• The Service Business Marketer of the Year

• The E-Commerce Marketer of the Year

• The Professional Practices Marketer of the Year

• The Retail Marketer of the Year

• The Sales Professional Marketer of the Year

• The Woman Marketer of the Year

• The Husband and Wife Marketer of the Year

• The YOUNG Entrepreneur of the Year

• And MORE (with a chance to write in your own category)

A Full Day Showcase Of The BEST & BRIGHTEST GKIC Members Competing

for The Marketer of the Year

“S&D”

All Competing for the

2010-2011 Glazer-

Kennedy Marketer of

the Year