bill wittenmyer – short and long-term internet and bdc follow-up strategies proven to increase...
TRANSCRIPT
Bill Wittenmyer, Partner
Currently serves as partner of ELEAD1ONE, a division of Data Software Services, L.L.C. In addition to the daily responsibilities of the sales division, Bill also handles all OEM relationships for the company and key accounts such as Autobytel.
Prior to joining ELEAD1ONE in 2002, Bill spent over 10 years in the automotive retail space holding various positions in retail operations management with organizations such as the Coggin Automotive Group, a Florida based Asbury Automotive platform.
Bill received his B. S. in Business Administration from Ashland University and has done postgraduate work in Business Management at Georgia Southern University.
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Strategic Marketing to the ‘Connected’ Customer ...
How Effective Are YouCommunicating with Lead
Opportunities?
Consumer Pre-shopping Patterns
Stay Connected with Smarter Messaging and Follow Up
Strategic Work Flows and Profit-building Processes
Increase Retention, Profitability and Market Share
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Create the Ideal Shopping Experience
Short and Long-term Goals
Specific, Attainable, Timed,
Measurable, Rewarding
CRM/ILM Champion
Diversify Incentives and Tie to CRM/ILM Dashboard
Premier Email and Phone Follow Up Strategies
Targeted Engagement:
Efficient Interaction Methods
Smart Communication Improved Follow Up
Techniques
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Auto Dealer Group: Days to Close SummaryPerformance Reporting – October 2013
14.6% Leads Close in 14 Days19% Internet
Leads Sold
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Auto Dealership: Days to Close SummaryMonthly Performance – October 2013
65% of Total Sold Closed within 14
Days
Intelligent and Profit-building Strategies
Live Chat Management and Fulfillment
Automated Rapid Engagement
Effective, Targeted Short-term Messaging
Internet Insta-call
Customized Live Call Internet Follow Up
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100% Consistent Lead Engagement
Automated Intelligent Virtual Email Engagement
Automated Quote with Multiple Options
Professional eBrochures
Efficient SMS Texting Engagement
CRM Integration- Detailed Reporting
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Under 10 Minute Response to
Online Shoppers
= 3x’s More Likely Visit to
Showroom
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The Smart Phone Evolution
Transformation of Mobile CRM/ILM
Improved and Efficient Communication
Sales Professional Transformation
Improve Dealership Culture and Customer Buying Experience
43% of Shoppers
User Smartphone
On Dealer Lot
Increase Lifetime Customer Value
Optimize Customer Engagement: Smart and Engaging Messaging
Strategic Long-term BDC Follow Up: 60-to-90 Day
Customized Follow Up Campaigns
Detailed Metrics and Reporting
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After the Show…
After the presentation, please fill out our survey for a chance to win an iPad Mini!
Visit www.elead-crm.com/survey
