bill yates improving pace of play

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  • 1. Pace Manager SystemsRecreating Your Golf Business by Improving the Pace of Play November 2012 Copyright 2006-2012 William Yates PACE MANAGERSM All rights reserved SYSTEMS
  • 2. Why Pace of Play is Important You have a: Physical Product A Well Maintained Course Emotional Product The Playing Experience PACE MANAGERSM SYSTEMS
  • 3. Even a spectacular course in perfect condition can produce a poor emotional product - One that will cause you to lose business PACE MANAGERSM SYSTEMS
  • 4. Today, your customers:Must carefully manage their precious resources: TIME MONEYWill invest those resources only on items/services of High Quality and High Value PACE MANAGERSM SYSTEMS
  • 5. You then:Must deliver a golfing product of High Quality and High Value every hour of every dayWhen you dont, CUSTOMERS COMPLAIN then look elsewhere PACE MANAGERSM SYSTEMS
  • 6. What are the complaints you hear most often? SLOW PLAY PACE MANAGERSM SYSTEMS
  • 7. How are those complaints expressed?It was awful. We had to wait on every shot. Subjective - based on their experience (perception) of time, an emotional responseIt took us five hours and eight minutes to play. Thats way too long. Objective - based on the actual measurement of time as compared to their expectations PACE MANAGERSM SYSTEMS
  • 8. Objective Time Vs. Subjective Time Clock time is different from the experience of time. When progress around the course comes to stop, the perception of time increases and Quality decreases. PACE MANAGERSM SYSTEMS
  • 9. Recreating your BusinessEMBRACE CHANGERefocus your thinkingThink FLOW not SLOW First manage flow Then easy to manage slow PACE MANAGERSM SYSTEMS
  • 10. Myths that Prevent SuccessMyth #1 - The Myth of the 4-Hour RoundMyth #2 - Slow Players are the Primary Cause of Slow Play PACE MANAGERSM SYSTEMS
  • 11. Myth #1 A Round of Golf Should Take 4 HoursThis Myth Creates Unrealistic Expectations for: Managers Players Copyright, 2006 - 2012 by William Yates PACE MANAGERSM All Rights Reserved SYSTEMS
  • 12. The Reality Length (yards)Course Playing Green to Tee Total Cart Policy Pace Rating A 5899 2543 8442 Reqd - On Path 4:17 B 6254 1373 7627 Walk/Carts 4:11 C 6381 1985 8366 Reqd - Fairways 4:09 D 6377 1651 8028 Reqd - Fairways 4:07 E 6524 2910 9434 Walk/Carts 4:13 F 6680 4015 10695 Reqd - Fairways 4:25 G 6130 5160 11290 Reqd - Fairways 4:18 H 6130 5160 11290 Reqd - On Path 4:35 I 6440 2660 9100 Reqd - Fairways 4:11 J 6440 2660 9100 Reqd - On Path 4:28 PACE MANAGERSM SYSTEMS
  • 13. USGA Pace Rating An Objective Measure Pace Rating and Time Pars Based on: Length Time On Fairways/On Path Obstacle Time Green to Tee Distance Time Halfway House TimeThis tells us what the time to play should be. For any course, we can now define slow. PACE MANAGERSM SYSTEMS
  • 14. Myth #2 Slow Players are the Primary Cause of Slow PlayFor Years, this Myth has Caused us to Incorrectly Focus All of our Efforts PACE MANAGERSM SYSTEMS
  • 15. Slow Players?It has to be the players we waited on the group ahead of us all day they took forever to putt they lost a ball on every hole each player took six practice swings it is called SLOW PLAY isnt it? PACE MANAGERSM SYSTEMS
  • 16. Taking Action! Recreate By Improving Copyright, 2006 - 2012 by William Yates All Rights Reserved
  • 17. The Five FactorsTMThat Impact the Pace and Flow of Play 1. Management Practices Operational Decisions Managing the Flow and Pace of Play 2. Player Behavior Communicate with Your Players Marshal Training and Tools 3. Player Ability Players on the Right Tees 4. Course Maintenance Practices Setup and Rough 5. Course Design Sequence of Holes PACE MANAGERSM SYSTEMS
  • 18. Improvement Potential The Five Factors 6Round 5 Time Pace Rating 4 Actual Time 3 2 1 PACE MANAGERSM SYSTEMS
  • 19. 7: 00 3 3.5 4 4.5 5 5.5 7: AM 24 7: AM 48 8: AM 12 8: AM 36 9: AM 00 9: AM 24 9: AM 48 10 AM :1 2 10 A :3 M 6 11 AM :0 0 11 AM :2 4 11 AM :4 8 12 AM :1 2 12 PM :3 6 1: PM 00 1: PM 24